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4 out of 5 Physicians Online Visited Health Care Professional Sites in Q1 2010
Date:8/26/2010

sited government site reaching 30.5 percent. In the Pharmaceuticals category, Wyeth.com (now part of Pfizer) led with 6.3 percent of physicians visiting the destination, while DoctorDirectory.com led as the top Pharma Support site reaching 22 percent.  Percent Reach of Top Sites in Each Health Category Among Physicians Q1 2010
Total U.S. Home/Work/University Locations
Source: comScore, Inc.Top Site per Category by Percent Reach % Reach of Physicians OnlineHCP Content

Medscape.com

57.0%General Health Content

WebMD.com

20.5%Association

AAFP.org

17.0%Pharma Support

DoctorDirectory.com

22.0%Pharmaceuticals

Wyeth.com (now part of Pfizer)

6.3%Government

NIH.gov

30.5%Health & Wellness

Thatsfit.com

8.3%Social Media

SERMO.com

21.3%Insurance

Ucomparehealthcare.com

11.3%Physician Locator

Healthgrades.com

26.0%Clinic

Clinicaloptions.com

3.5%Medical Journal

NEJM.org

13.0%Pharmacy Services

Allscripts.com

3.5%About ImpactRx Founded in October 2000, ImpactRx's physician networks are the source of an unprecedented intelligence capability for tracking the promotional initiatives of the pharmaceutical industry and for measuring their impact on physician prescribing behavior. Based in Mount Laurel, New Jersey, ImpactRx is a private company with investment financing provided by Mediphase Venture Partners, Oxford Bioscience Partners, Merck Capital Ventures and Omega Funds. For more information, please visit: http://www.impactrx.com/

About comScore Pharmaceutical and Healthcare SolutionscomScore Pharmaceutical Solutions delivers in-depth information needed to understand the impact that brand, condition-specific, and health Web sites have on consumers' brand awareness, conversion, and patient compliance as well as in
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SOURCE comScore, Inc.
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