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4 out of 5 Physicians Online Visited Health Care Professional Sites in Q1 2010
Date:8/26/2010

Health Content, including sites such as WebMD.com and About.com Health, reached 75 percent of physicians, with Association sites reaching 67 percent. Pharma Support and Pharmaceuticals both reached half of physicians (51 percent and 50 percent, respectively).

When looking at engagement, HCP content accounted for the largest share of physicians' time spent on health sites at 48 percent and captured the largest share of visits to health content at 33 percent. Strong engagement also occurred at Pharma Support sites (8 percent share of total minutes, 11 percent share of visits), Clinic sites (11 percent share of minutes, 6 percent share of visits) and Association sites (7 percent share of minutes, 8 percent share of visits). Percent Reach of Health Categories Among Physicians Q1 2010
Total U.S. Home/Work/University Locations
Source: comScore, Inc. Health Category% Reach of Physicians OnlineShare of Minutes at Health CategoriesShare of Visits at Health CategoriesHCP Content

81%

48%

33%General Health Content

75%

2%

10%Association

67%

7%

8%Pharma Support

51%

8%

11%Pharmaceuticals

50%

2%

3%Government

48%

2%

4%Health & Wellness

40%

2%

4%Social Media

40%

6%

6%Insurance

38%

5%

7%Physician Locator

35%

1%

2%Clinic

31%

11%

6%Medical Journal

30%

1%

2%Pharmacy Services

22%

6%

4%Medscape.com Leads as Most-Visited Health Site by PhysiciansAn analysis of the top health sites visited by physicians revealed that Medscape.com was the most-visited HCP site and the most-visited overall health site during the first quarter, reaching 57 percent of physicians. WebMD.com ranked as the top General Health Content site for physicians reaching 20.5 percent, while NIH.gov led as the most-vi
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SOURCE comScore, Inc.
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