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4 out of 5 Physicians Online Visited Health Care Professional Sites in Q1 2010
Date:8/26/2010

RESTON, Va. and MT. LAUREL, N.J., Aug. 26 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the first in a series of reports from the comScore/ImpactRx Physician Behavioral Measurement™ solution, a unique digital measurement solution that measures  physicians' actual online and mobile behaviors. The report found that 81 percent of physicians online visited Health Care Professional (HCP) content sites in Q1 2010, leading as the most-visited health-related content category among physicians. HCP sites also captured 48 percent of physicians' overall time spent on health-related sites, the largest share of any category.  

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"Physicians are increasingly turning to digital media as a source of health-related information to supplement their practice," said John Mangano, comScore vice president of pharmaceutical marketing solutions. "The ability to understand physicians' actual online behavior rather than relying on recall-based surveys provides a more accurate view of how physicians' utilize the Internet as a health information resource. By understanding which health-related destinations are frequented by physicians, brand marketers and advertisers can effectively reach and engage this influential audience segment."

HCP Sites Account for Half of Physicians' Time Spent on Health ContentIn Q1 2010, 81 percent of physicians online visited HCP content destinations, making it the highest reaching health-related sub-category among physicians. General
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SOURCE comScore, Inc.
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