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2WIN! ® Global Keynotes at Upcoming Medical Device Conference:

COLORADO SPRINGS, Colo., Feb. 16, 2012 /PRNewswire/ -- 2WIN! Global's Bob Riefstahl will deliver the opening address at the 3rd Annual Medical Device and Diagnostic Sales Training and Development Conference in Phoenix next month.  Bob's talk will be "value centric."  "You are hearing it again and again from your sales and clinical teams; how do we communicate value effectively?" says 2WIN! Global CEO and Founder, Bob Riefstahl. "For over 10 years our clients have been utilizing our techniques to overcome this challenge.   Their selling teams know their products, features and benefits but translating that into value that is meaningful to their customer is our expertise."  2WIN! Global offers a variety of programs that help medical device manufacturers and distributors, demonstrate, build and deliver value around their offerings.   "Most training managers and executives are challenged with providing programs that stick," says Doug Walker, Managing Director Life Sciences. "2WIN! Global's unique approach combining modeling, tailoring and tactics give sales teams the tools they need and can implement quickly."

Joey Knight, Vice President and General Manager Maquet Surgical Workplace, was particularly focused on finding a training program that sticks!  "We looked at a variety of options to bring an enhanced skill set to our sales and clinical teams.  2WIN! Global offered tactics that we couldn't find elsewhere in the industry, they brought a program to the table that was unique, memorable and therefore effective."

You can find out more about the Medical Device and Diagnostic Training and Development conference by visiting their website or visit us at

About 2WIN! Global

Since 2001 2WIN! Global has been helping marquee companies around the world win more business.  We provide innovative, customized training services that help sales, pre-sales, and services teams differentiate complex solutions during their customer/prospect facing events.

Ron Kendig
2WIN! Global
+1 (719) 884-2652       



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