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2013 BRIC Medical Devices Market & CIVETS Medical Equipment Industry Analysis

DALLAS, April 18, 2013 /PRNewswire-iReach/ -- "The Outlook for Medical Devices in Brazil, Russia, India & China" and "Successfully Accessing Medical Equipment Markets in CIVETS" are new reports available at RnR Market Research reports library.


Brazil, Russia, India and China (BRIC) represent a total medical market of US$26.8 billion. But how might the impact of the economic downturn affect them? Where do commercial opportunities exist for medical device companies now, and what are the future prospects? In parallel, the spotlight is increasingly being cast on tier two emerging markets that combine large populations with low median age, significant unmet clinical need, and rising economic performance. These markets have become known collectively since 2009 by the acronym CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa).

The report "The Outlook for Medical Devices in Brazil, Russia, India & China" says with a combined population of 3.0 billion people and with significant unmet medical need, the challenges and opportunities of the BRIC markets are considerable. The economic downturn has affected these markets varyingly; for example, the Brazilian import market may be affected by disadvantageous US$ exchange rates, but China is affected more by a weak economy in the USA, its major market. Significant growth rates are impressive, but the low starting point – along with a range of other operational issues – means companies must be targeted in the opportunities they pursue.

Opportunities do exist

There are, of course, wide regional differences in expenditure levels within the BRIC countries, far more so than in developed countries where health systems have evolved to provide a more uniform level of coverage. All four countries have a relatively wealthy urban population with a far greater spending power than their respective national average. These urban populations have grown rapidly, and number hundreds of millions. The challenge for these countries is to extend this level of wealth to the rest of the population, in order that better levels of healthcare become affordable.

A long haul

The prevailing economic woes have to be seen over the long term. This is evolution not revolution, and change will be incremental. Short-term opportunities exist in meeting the health demands of the burgeoning middle classes, and future prospects are bright, where steady growth in BRIC markets will erode commercial differences with the established markets in North America, Japan and Europe.

Order / Buy a copy of this report @ Read highlights for individual country / countries as well as comprehensive Table of Contents at

At a time when established first-world markets are experiencing growth of 0-3% and with long-term issues around reducing sovereign debt, CIVETS such as Turkey and Indonesia are offering medical market growth rates of 7.4% and 14.5% respectively in the medium-term, albeit from a lower value base. The report "Successfully Accessing Medical Equipment Markets in CIVETS" is an analysis of the health environment and commercial prospects in 6 high-growth emerging markets of CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa). The CIVETS markets are geographically diverse but in common offer medical device and equipment manufacturers strong reliance on imports and rapid growth rates.

Driven by patient population

All markets, including health, are per capita driven. But simple per capita considerations are not sufficient to appreciate the changing health profile of a country and the demand for health services/infrastructure. Understanding these dynamics will identify the potential for suppliers of medical devices, equipment and supplies and their related support services.

A key aspect which links CIVETS is a growing population that is young, technologically sophisticated and consumer orientated. The median age in the 6 CIVETS markets is 27; in Egypt it is just 24. By comparison, the median ages in the US and UK are 37 and 40, respectively. This profile of large numbers of economically active individuals, along with development of diverse economic activity, often related to mineral wealth, is driving GDP up and hence the improvement in social and health provision.

65+ population group to rise slowly

At the same time, for the medium term, the number of elderly (65+) as a % of the population will rise relatively slowly – this group places the largest demand on health services and hence its impact on health spending is significant. Compare the following stats for an example:

% of population aged over 65 by 2016: Indonesia 6.6%; France 19%

While varying widely within the CIVETS group, it is fair to say that the infrastructure and provision of health services in all CIVETS has some way to go before reaching first-world standards. Beyond mostly city based hi-tech health facilities lies much unmet clinical need in poorly provided rural areas, with only the most basic support services available. A further issue to consider is the role played by aid in the development of health services.

Order / Buy a copy of this report @  Read highlights for individual country / countries as well as comprehensive Table of Contents at

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