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2012 United States Radiology Directors' Choice: Medical Imaging Equipment
Date:7/31/2013

nts across the spectrum of facility bed size or imaging volume did not identify stark variations in brand perceptions or utilization.

•The majority of respondents noted their institutions have a preferred vendor model, where the majority of purchases are coming from X or X select manufacturers.

•GE was identified as having a strong competitive advantage with high levels of usage, and high perceptions of their brand across various categories when compared to other competitors.

•Brand loyalty index scores indicate a strong level of satisfaction from respondents with current brands used. Therefore, competitors looking to displace entrenched market leaders would have to demonstrate significant value add regarding price, technology, or service support offerings to influence behavior.

 

Medical Imaging Equipment Market: Brand Dominance or Fragmentation?

 

Overall, the medical imaging equipment market—among the X technologies surveyed—is fairly homogenous. Specifically, all of the most prevalent brands of medical imaging equipment garner at least X% of the market, with capital imaging equipment topping the list with as much as X%. Furthermore the gaps between the most prevalent brands and the runner-up brands, on average, are X percentage points.

 

Purchasing from Vendors

 

Among hospital size and number of annual radiology procedures, the preference for purchasing equipment is to do so from X or X specific vendors.

 

 

 

Table Of Contents

 

1. Research Objectives and Methods

2. Executive Summary and Implications

3. Respondent Demographics and Firmagraphics

4. General Radiography (Computed or Digital) Imaging Equipment

5. Ultrasound Imaging Equipment

6. Capital Imaging Equipment—Magnetic Resonance Imaging (MRI), Computed Tomography (CT), and Posit
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SOURCE Reportlinker
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