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(RED) to Launch New Way for People to Get Music in Their Lives; Weekly Delivery of Great Music Helps to Save Lives in Africa
Date:6/30/2008

nually to provide a person living with HIV with antiretroviral treatment for one year.

"Don MacKinnon just might be the penicillin the ailing music business needs. He is an innovator by nature and I have no doubt that some of the music software we are working on at (RED) will help change the way music is received, as well as changing the lives of Africans who will die without the AIDS drug that (RED) can provide," said Bono.

This is the first (RED) proprietary initiative that allows for a direct link to customers. This digital platform provides an opportunity for delivering curated content along with stories describing the impact (RED) dollars are having in Africa. (RED) aims to build a large network of members, which will in turn create a sustainable flow of money to African AIDS programs. This idea lives at the core of the (RED) mission.

"This new direct link to customers is very important to (RED). Not only because it creates an annuity to buy lifesaving medicine for those living with AIDS in Africa, but also because it gives us a direct relationship with (RED) consumers, creating a new platform to communicate the impact (RED) purchases are having on people's lives," said Susan Smith Ellis, CEO, (RED).

To pre-register please visit http://WWW.JOINRED.COM.

Background on (RED)

(RED)(TM) and (PRODUCT) RED's primary objective is to engage the private sector in raising awareness and money for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund, to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Motorola and Hallmark, Dell and Microsoft. Since its launch in the spring of 2006, more than $
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