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World No Tobacco Day Focuses on Secondhand Smoke

us on the important health benefits of smoke-free initiatives, whether they are in homes, cars or public spaces. Legacy's Don't Pass Gas public service announcement campaign raises awareness about the dangers of secondhand smoke and asks smokers to "take it outside" to prevent exposure to family and friends -- especially children, who are so vulnerable to the negative effects of environmental tobacco smoke.

The American Legacy Foundation(R) is dedicated to building a world where young people reject tobacco and anyone can quit. Located in Washington, D.C., the foundation develops programs that address the health effects of tobacco use, especially among vulnerable populations disproportionately affected by the toll of tobacco, through grants, technical assistance and training, partnerships, youth activism, and counter-marketing and grassroots marketing campaigns.

The foundation's programs include truth(R), a national youth smoking prevention campaign that has been cited as contributing to significant declines in youth smoking; EXSM, an innovative public health program designed to speak to smokers in their own language and change the way they approach quitting; research initiatives exploring the causes, consequences and approaches to reducing tobacco use; and a nationally-renowned program of outreach to priority populations. The American Legacy Foundation was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry.


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