Navigation Links
Women's Self-Esteem Not Lowered By Seeing Ultra Thin Models

Thin models, believed to set unrealistic standards of beauty are most commonly blamed for lowering self-esteem of women who watch the advertisement. Based on this trend, // a lot of marketing companies (including Dove) have started looking out for realistic-looking models to convey messages in an effective way.

A new study has now revealed that moderately heavy women are more likely to lower the onlooker’s self esteem, contrary to the existing assumption. Looking at thin models has infact been found to raise a woman’s self esteem. The results of this interesting study can be found in the Journal of Consumer Research.

The research points out that exposure to ultra thin models do not necessarily lower the self-esteem. The study consisted of two parts. In the initial part of the study, four models were selected to represent each of the model categories: extremely heavy, moderately heavy, moderately thin and extremely thin.

The images of the models were given to women on a random basis. Visualization of extremely heavy models or moderately thin models was found to manifest in an increased self-esteem and perception of thinness. When provided with images of extremely thin or heavy models, the focus shifted to how heavy the study participants felt.

The results of the present study have valuable implications regarding the success of advertising and magazines. Magazines that feature realistic, moderately heavy models might not yield as much inspiration as thought, concluded the study authors.


'"/>




Page: 1

Related medicine news :

1. Unsatisfactory Grade On Womens Health Issues
2. Womens strong sense of smell
3. Womens stroke indications vary from mens
4. Soya Found To Affect Womens Ability To Conceive: Professor
5. Timing Of Womens Labor May Determine Effectiveness Of Pain Medication
6. Male Students Entry in Womens College Creates Furore in Pakistan Assembly
7. Metallic and Glass Objects Retreived from Womens Stomach
8. Study Focuses on Womens Health After Breast Cancer
9. Womens Skin Tone Influences Perception of Beauty, Health, Age
10. Awareness about Womens Cancers- A National Concern
11. Womens Sex Lives Mediocre
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/22/2017)... FALLS, Wis (PRWEB) , ... February 22, 2017 ... ... in a category by itself - the Vector™ Series Multi-Cook Oven offers up ... individual oven chamber, featuring exclusive Structured Air Technology™ for unmatched evenness in cooking. ...
(Date:2/21/2017)... ... February 21, 2017 , ... Tripp ... new hospital-grade power extension cords that meet the most current standards. , The ... edition of the National Fire Protection Association (NFPA) 101 – Life Safety Code ...
(Date:2/21/2017)... ... February 21, 2017 , ... Ray Insurance Agencies, a Dallas area firm providing ... is embarking on a six month charity event aimed at raising local support and ... is one of the deadliest diseases in America; more than 7.5 million people die ...
(Date:2/21/2017)... ... 2017 , ... Atlanta-based Jvion, the leading cognitive clinical science ... practice. Predixion, which raised $42M+ to date, received $20M in its third ... Ventures, and Software AG , will bring top industry talent and an impressive ...
(Date:2/21/2017)... ... , ... Along with Valentine’s Day, February marks American Heart Month, a great ... to a lifetime of heart health. In addition, it is a time to ... Athletic Trainers’ Society of New Jersey (ATSNJ) is urging sports programs to prepare comprehensive ...
Breaking Medicine News(10 mins):
(Date:2/21/2017)... BEACH, Va. , Feb. 21, 2017  Global ... now covers Dermacell ® for breast ... foot ulcers. Dermacell is an advanced acellular dermal matrix ... Technologies, Inc. (NASDAQ: NVDQ ) ... the four major commercial health-care payers to review the ...
(Date:2/21/2017)... 2017   BeyondSpring Pharmaceuticals , a clinical ... innovative immuno-oncology cancer therapies, today announced that the ... Phase 2 trial of BeyondSpring,s innovative lead asset, ... cell lung cancer (NSCLC) with Docetaxel has been ... Clinical Immuno-Oncology Symposium in Orlando, Fla. ...
(Date:2/21/2017)... , Feb. 21, 2017 EMS Find, ... and web based platforms with focus on e-commerce, ... the signing of a worldwide, on-revocable and renewable ... full-service medical transportation company serving healthcare organizations and ... . EpicMD,s platform eliminates the ...
Breaking Medicine Technology: