Navigation Links
Women's Self-Esteem Not Lowered By Seeing Ultra Thin Models

Thin models, believed to set unrealistic standards of beauty are most commonly blamed for lowering self-esteem of women who watch the advertisement. Based on this trend, // a lot of marketing companies (including Dove) have started looking out for realistic-looking models to convey messages in an effective way.

A new study has now revealed that moderately heavy women are more likely to lower the onlooker’s self esteem, contrary to the existing assumption. Looking at thin models has infact been found to raise a woman’s self esteem. The results of this interesting study can be found in the Journal of Consumer Research.

The research points out that exposure to ultra thin models do not necessarily lower the self-esteem. The study consisted of two parts. In the initial part of the study, four models were selected to represent each of the model categories: extremely heavy, moderately heavy, moderately thin and extremely thin.

The images of the models were given to women on a random basis. Visualization of extremely heavy models or moderately thin models was found to manifest in an increased self-esteem and perception of thinness. When provided with images of extremely thin or heavy models, the focus shifted to how heavy the study participants felt.

The results of the present study have valuable implications regarding the success of advertising and magazines. Magazines that feature realistic, moderately heavy models might not yield as much inspiration as thought, concluded the study authors.


'"/>




Page: 1

Related medicine news :

1. Unsatisfactory Grade On Womens Health Issues
2. Womens strong sense of smell
3. Womens stroke indications vary from mens
4. Soya Found To Affect Womens Ability To Conceive: Professor
5. Timing Of Womens Labor May Determine Effectiveness Of Pain Medication
6. Male Students Entry in Womens College Creates Furore in Pakistan Assembly
7. Metallic and Glass Objects Retreived from Womens Stomach
8. Study Focuses on Womens Health After Breast Cancer
9. Womens Skin Tone Influences Perception of Beauty, Health, Age
10. Awareness about Womens Cancers- A National Concern
11. Womens Sex Lives Mediocre
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... ... October 13, 2017 , ... ProVest ... the greater Dallas, Miami, and Raleigh regions, is organizing an extended charity drive ... rare and deadly chromosome abnormality. , After struggling since birth with several health ...
(Date:10/13/2017)... ... October 13, 2017 , ... As health professionals work to improve ... engagement.” The patient is doing more than filling out a survey; in many cases ... an increasing emphasis in health care and research on the importance of active engagement ...
(Date:10/13/2017)... ... 13, 2017 , ... The American Board of Family Medicine's (ABFM) Board of ... Executive Officer, succeeding Dr. James C. Puffer upon his retirement. Dr. Newton will serve ... Puffer’s retirement at the end of 2018. Upon assuming the role of President and ...
(Date:10/13/2017)... ... October 13, 2017 , ... PurhealthRX , a leading Health ... technology. Applying the Purzorb™process to full spectrum CBD oil will revolutionize the rapidly growing ... form that can be easily incorporated into liquid products, while reducing costs to end ...
(Date:10/13/2017)... ... October 13, 2017 , ... Lori R. Somekh, founder of the ... national organization of elder law and special needs planning attorneys. “Membership in ElderCounsel helps ... provides a forum to network with elder law attorneys nationwide,” said Somekh. , ...
Breaking Medicine News(10 mins):
(Date:10/12/2017)... AVACEN Medical , Inc. (AVACEN) announced that ... New Product Innovation Award for Its fibromyalgia pain management ... medical device market research by Frost & Sullivan,s industry experts. ... pain relief product, the AVACEN 100, offers a safe and ... pain. ...
(Date:10/11/2017)... 2017  True Health, a leader in integrated ... during National Breast Cancer Awareness month to educate ... Research recently published ... more than 10 million American women are at ... or BRCA2 and have not had testing. These mutations ...
(Date:10/5/2017)... , Oct. 5, 2017  In response ... of Oral and Maxillofacial Surgeons (AAOMS) released prescribing ... – to be used as a first-line therapy ... Recognizing the ... AAOMS White Paper "Opioid Prescribing: Acute and Postoperative ...
Breaking Medicine Technology: