Navigation Links
Women's Self-Esteem Not Lowered By Seeing Ultra Thin Models

Thin models, believed to set unrealistic standards of beauty are most commonly blamed for lowering self-esteem of women who watch the advertisement. Based on this trend, // a lot of marketing companies (including Dove) have started looking out for realistic-looking models to convey messages in an effective way.

A new study has now revealed that moderately heavy women are more likely to lower the onlooker’s self esteem, contrary to the existing assumption. Looking at thin models has infact been found to raise a woman’s self esteem. The results of this interesting study can be found in the Journal of Consumer Research.

The research points out that exposure to ultra thin models do not necessarily lower the self-esteem. The study consisted of two parts. In the initial part of the study, four models were selected to represent each of the model categories: extremely heavy, moderately heavy, moderately thin and extremely thin.

The images of the models were given to women on a random basis. Visualization of extremely heavy models or moderately thin models was found to manifest in an increased self-esteem and perception of thinness. When provided with images of extremely thin or heavy models, the focus shifted to how heavy the study participants felt.

The results of the present study have valuable implications regarding the success of advertising and magazines. Magazines that feature realistic, moderately heavy models might not yield as much inspiration as thought, concluded the study authors.


'"/>




Page: 1

Related medicine news :

1. Unsatisfactory Grade On Womens Health Issues
2. Womens strong sense of smell
3. Womens stroke indications vary from mens
4. Soya Found To Affect Womens Ability To Conceive: Professor
5. Timing Of Womens Labor May Determine Effectiveness Of Pain Medication
6. Male Students Entry in Womens College Creates Furore in Pakistan Assembly
7. Metallic and Glass Objects Retreived from Womens Stomach
8. Study Focuses on Womens Health After Breast Cancer
9. Womens Skin Tone Influences Perception of Beauty, Health, Age
10. Awareness about Womens Cancers- A National Concern
11. Womens Sex Lives Mediocre
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/24/2016)... ... 2016 , ... Those who have experienced traumatic events may suffer from a ... such as drug or alcohol abuse, as a coping mechanism. To avoid this pain ... following a traumatic event. , Trauma sufferers tend to feel a range of emotions, ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Sessions in Dallas that it will receive two significant new grants to support ... as PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists ...
(Date:6/24/2016)... ... ... Comfort Keepers® of San Diego, CA is excited to announce they are ... drive cancer patients to and from their cancer treatments. Comfort Keepers provides quality ... and ongoing independence. Getting to and from medical treatments is one of the ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine presented ... in Emergency Medicine conference in Ponte Vedra Beach, FL. The awards honor the ... Emergency Medicine Practice and Pediatric Emergency Medicine Practice. , “With this award, ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... actively feeding the Frederick area economy by obtaining investment capital for emerging technology ... past 2½ years that have already resulted in more than a million dollars ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... DUBLIN , June 24, 2016 ... addition of the "Structural Electronics 2015-2025: Applications, ... In-Mold Electronics, Smart ... Integrated Photovoltaics Structural electronics involves ... as load-bearing, protective structures, replacing dumb structures such ...
(Date:6/24/2016)... SAN CLEMENTE, Calif. , June 24, 2016 /PRNewswire/ ... pulmonary function testing company, is now able to perform sophisticated lung ... ndd Medical Technologies , Inc. Patients are ... labs.  Thanks to ndd,s EasyOne PRO ® , ARL patients like ... any needed testing done in the comfort of her own home. ...
(Date:6/24/2016)... Mass. , June 24, 2016   Pulmatrix, ... pharmaceutical company developing innovative inhaled drugs, announced today that ... Russell Investments reconstituted its comprehensive set of ... "This is an important milestone for Pulmatrix," ... will increase shareholder awareness of our progress in developing ...
Breaking Medicine Technology: