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Wine Woos World as Trade Fair Opens

include responsible drinking, getting wine to new consumers in emerging markets such as Brazil, Russia, India and China, the growth of wine tourism, and the ever ongoing cork versus screwcap debate. Of note will be the increasing numbers of organic and biodynamic wines -- almost non-existent at Vinexpo 2005 -- as well as issues such as eco-friendly packaging, reducing carbon emissions and sustainable development of vineyards and winemaking. Vinexpo is held every two years, and controversies from the last two shows are still causing ripples.

In 2003, an unprecedented national heat wave plus an air conditioning breakdown in the temporary hall housing most of the "new world" producers left temperatures in which tasting wine, or doing business, became practically impossible. This year, all those who suffered in 2003 were offered 20 percent discounts to return. Although producers from New Zealand, Australia, South Africa will be on hand this year, two national bodies, the New Zealand Winegrowers and the Australian Wine and Brandy Corporation, are not returning.

Wines of South Africa (WOSA) agreed to take up the discount after a personal visit from Jean-Marie Chadronnier, Vinexpo president. But WOSA's Dalene Steyn said it had been a difficult decision, and that Vinexpo's service orientation was behind other trade shows such as Germany's Prowein and London's International Wine and Spirits Fair.

Another hangover, now cured, was the exclusion in 2005 of the American E J Gallo Winery, one of the worlds largest winemakers, from the exclusive Club des Marques area by French champagne makers. They resented Gallo's labelling of a top selling sparkling wine as "Andre Champagne" when it has no connection to the actual region.

This year the Club des Marques has been abolished for a new area and barriers to inclusion are now longer allowed. In the new exclusive area -- entry fees start at 48,000 euros -- Gallo will finally
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