In Las Vegas you roll the dice and hope they come up seven: on Saturday thousands of newlyweds-to-be will descend on this desert city to gamble that the lucky number holds the key to marital bliss.
In the wedding capital of the world, couples are lining up to get married on Saturday, July 7, 2007 -- 7/7/7 -- placing their bets on future domestic tranquility and happiness.
In small chapels that have hosted weddings for decades and at large glitzy resorts where nearby gamblers are sweating and shouting as they watch the dice tumble, thousands will tie the knot.
"This is the busiest I've been in my 49 years in this business. This is our magical, maniacal, historical moment of love," said Charlotte Richards, owner of the famous Little White Chapel.
An estimated record 3,000 couples have applied for marriage licenses in Clark County on Saturday, cramming the schedule at the 40 or so chapels across the city that offer bargain-basement, legally-binding weddings.
Never slow to spot a marketing opportunity, the city's main venues are making the most of the calendar quirk.
The Mandalay Bay Hotel is offering a "777 Beach Extravaganza" package that includes a ceremony on Mandalay Bay Beach, champagne toast, a concert featuring K.C. and the Sunshine Band, a catered reception with complimentary bar, a photo of the bride and groom and a souvenir gift bag.
The cost? 1,777 dollars, naturally.
The rush to wed on Saturday is also prompting many resorts and chapels to expand hours and operations.
There are 77 weddings scheduled for the Venetian Resort Hotel Casino, three times the usual number for any given day, so the hotel is expanding the hours of its three on-site wedding locations.
At Paris Las Vegas, meanwhile, the main chapel is fully booked with 35 weddings, so the resort will perform a mass wedding for 14 couples in the evening in concertPage: 1 2 Related medicine news :1
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