Navigation Links
Walkers Crisps Advertisements make Misleading Claims about Salt Content

The Advertising Standards Authority ruled yesterday that a Walkers crisps advertising campaign had made misleading claims about its salt content.//

According to the industry watchdog a promotional mailing saying Walkers had decreased the salt in its crisps to "7% of your guideline daily amount" was misleading considering the fact that the reduction did not apply to all Walkers crisps. They have instructed Walkers to ensure that future similar mailings clearly stated any Walkers-brand crisps excluded from the claim.

The leaflets had been sent to households with a 25g packet of crisps as part of a promotion. They read: "We have reduced the salt in our crisps. We want you to enjoy every crisp, which is why we have made them better for you without changing the taste at all."

In addition the ASA criticised Walkers for excluding guideline daily amounts of salt for children under the age of 11 from the leaflet.

The ASA ruling was welcomed by Professor Graham MacGregor, the chairman of Consensus Action on Salt and Health, who had complained about the advertisements.

Walkers' general manager, Neil Campbell, said: "We reduced the saturated fat of Walkers crisps by 70 per cent and the salt content by 25 per cent earlier this year and felt that it was important to communicate these changes to enable people to make informed choices about our products."

ASA, however has found nothing wrong with a poster campaign, fronted by Gary Lineker, which claimed that a packet of ready salted crisps only contained as much salt as the average slice of white bread.


'"/>




Page: 1

Related medicine news :

1. Misleading Advertisements for Prescription Drugs
2. Madras High Court Disapproves of Comparative Advertisements
3. Advertisements Prompt Youth To Drink
4. Advertisements in High School Newspapers Encourage Students to Sport a Tan
5. The Naked Truth about AIDS. Advertisements Drive The Point Home in Black And White!
6. Advertisements to Assuage Bird Flu Concerns
7. Junk Food Advertisements To Be Restricted In All Forms of Media
8. Many Food Product Advertisements leave a bad taste in the mouth
9. Obesity Drug Advertisements Misleading Teens
10. Advertisements Telecast During Sexy Programmes are Most Often Forgotten
11. Moratorium Proposed on Advertisements of Newly Approved Drugs
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:1/21/2017)... ... January 21, 2017 , ... Pacifica Graduate ... the electrifying line-up of events for its annual meeting “Coming Home 2017,” an ... “Coming Home 2017” will be held on Friday January 27 through Sunday, ...
(Date:1/21/2017)... ... January 21, 2017 , ... In the United States, 20 million ... freedom of recovery, they often feel shame for having struggled with an eating disorder ... In the workshop, “Rising Strong in Life After an Eating Disorder” -- to be ...
(Date:1/20/2017)... (PRWEB) , ... January 20, 2017 , ... A new ... donate items they no longer use or need, from clothes to couches to dressers ... unwanted items and take them to the nearest Goodwill donation center through February 28th. ...
(Date:1/20/2017)... ... January 20, 2017 , ... Doctor C LLC, a company based ... ECRM trade show to continue the marketing and distribution of its product, The Right ... providing 400 percent better absorption than traditional vitamin C supplements. At the trade show, ...
(Date:1/20/2017)... ... January 20, 2017 , ... ... to enhance people’s everyday lives, recently attended the January ECRM Trade Show in ... Science is known for its large range of supplements that keep the body ...
Breaking Medicine News(10 mins):
(Date:1/20/2017)... January 20, 2017 ... an Nothilfe   Die internationale humanitäre Stadt soll ... zu schaffen   Seine Hoheit Scheich ... VAE sowie Herrscher von Dubai , ... der Hilfe (International Humanitarian City IHC) zu verdreifachen, um ...
(Date:1/19/2017)... , Jan. 19, 2017 The global ... billion by 2025, according to a new study ... anticipated to be predominantly driven by high R&D ... the large-scale production of new and therapeutically advanced ... of drugs at an unprecedented rate into the ...
(Date:1/19/2017)... Jan. 19, 2017 The U.S. Food and Drug ... Idiopathic Constipation (CIC) in adult patients. "No ... disorders," said Julie Beitz , M.D., director of the ... Drug Evaluation and Research. "With the availability of new therapies, ... for their condition." ...
Breaking Medicine Technology: