Navigation Links
Walkers Crisps Advertisements make Misleading Claims about Salt Content

The Advertising Standards Authority ruled yesterday that a Walkers crisps advertising campaign had made misleading claims about its salt content.//

According to the industry watchdog a promotional mailing saying Walkers had decreased the salt in its crisps to "7% of your guideline daily amount" was misleading considering the fact that the reduction did not apply to all Walkers crisps. They have instructed Walkers to ensure that future similar mailings clearly stated any Walkers-brand crisps excluded from the claim.

The leaflets had been sent to households with a 25g packet of crisps as part of a promotion. They read: "We have reduced the salt in our crisps. We want you to enjoy every crisp, which is why we have made them better for you without changing the taste at all."

In addition the ASA criticised Walkers for excluding guideline daily amounts of salt for children under the age of 11 from the leaflet.

The ASA ruling was welcomed by Professor Graham MacGregor, the chairman of Consensus Action on Salt and Health, who had complained about the advertisements.

Walkers' general manager, Neil Campbell, said: "We reduced the saturated fat of Walkers crisps by 70 per cent and the salt content by 25 per cent earlier this year and felt that it was important to communicate these changes to enable people to make informed choices about our products."

ASA, however has found nothing wrong with a poster campaign, fronted by Gary Lineker, which claimed that a packet of ready salted crisps only contained as much salt as the average slice of white bread.


'"/>




Page: 1

Related medicine news :

1. Misleading Advertisements for Prescription Drugs
2. Madras High Court Disapproves of Comparative Advertisements
3. Advertisements Prompt Youth To Drink
4. Advertisements in High School Newspapers Encourage Students to Sport a Tan
5. The Naked Truth about AIDS. Advertisements Drive The Point Home in Black And White!
6. Advertisements to Assuage Bird Flu Concerns
7. Junk Food Advertisements To Be Restricted In All Forms of Media
8. Many Food Product Advertisements leave a bad taste in the mouth
9. Obesity Drug Advertisements Misleading Teens
10. Advertisements Telecast During Sexy Programmes are Most Often Forgotten
11. Moratorium Proposed on Advertisements of Newly Approved Drugs
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... Conference and Scientific Sessions in Dallas that it will receive two significant new ... the grants came as PHA marked its 25th anniversary by recognizing patients, medical ...
(Date:6/24/2016)... Diego, CA (PRWEB) , ... June 24, 2016 , ... ... with the American Cancer Society and the Road To Recovery® program to drive cancer ... to seniors and other adults to ensure the highest quality of life and ongoing ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... at the Clinical Decision Making in Emergency Medicine conference in Ponte Vedra Beach, ... journal articles published in Emergency Medicine Practice and Pediatric Emergency Medicine ...
(Date:6/24/2016)... ... June 24, 2016 , ... Strategic ... Frederick area economy by obtaining investment capital for emerging technology companies. SCP ... that have already resulted in more than a million dollars of capital investment ...
(Date:6/24/2016)... ... June 24, 2016 , ... Today, MTI-GlobalStem, a provider ... and other difficult to transfect cells, announces its launch of the PluriQ™ G9™ ... Editing System is a complete system for culturing and transfecting human pluripotent ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... ALEXANDRIA, Va. , June 24, 2016 ... a set of recommendations that would allow ... information (HCEI) with entities that make formulary and coverage ... determine the "value" of new medicines. The ... that does not appear on the drug label, a ...
(Date:6/24/2016)... SAN CLEMENTE, Calif. , June 24, 2016 /PRNewswire/ ... pulmonary function testing company, is now able to perform sophisticated lung ... ndd Medical Technologies , Inc. Patients are ... labs.  Thanks to ndd,s EasyOne PRO ® , ARL patients like ... any needed testing done in the comfort of her own home. ...
(Date:6/24/2016)... , June 24, 2016 ... Market by Type (Standard Pen Needles, Safety Pen Needles), ... (Insulin, GLP-1, Growth Hormone), Mode of Purchase (Retail, Non-Retail) ... MarketsandMarkets, This report studies the market for the forecast ... to reach USD 2.81 Billion by 2021 from USD ...
Breaking Medicine Technology: