Navigation Links
Walkers Crisps Advertisements make Misleading Claims about Salt Content

The Advertising Standards Authority ruled yesterday that a Walkers crisps advertising campaign had made misleading claims about its salt content.//

According to the industry watchdog a promotional mailing saying Walkers had decreased the salt in its crisps to "7% of your guideline daily amount" was misleading considering the fact that the reduction did not apply to all Walkers crisps. They have instructed Walkers to ensure that future similar mailings clearly stated any Walkers-brand crisps excluded from the claim.

The leaflets had been sent to households with a 25g packet of crisps as part of a promotion. They read: "We have reduced the salt in our crisps. We want you to enjoy every crisp, which is why we have made them better for you without changing the taste at all."

In addition the ASA criticised Walkers for excluding guideline daily amounts of salt for children under the age of 11 from the leaflet.

The ASA ruling was welcomed by Professor Graham MacGregor, the chairman of Consensus Action on Salt and Health, who had complained about the advertisements.

Walkers' general manager, Neil Campbell, said: "We reduced the saturated fat of Walkers crisps by 70 per cent and the salt content by 25 per cent earlier this year and felt that it was important to communicate these changes to enable people to make informed choices about our products."

ASA, however has found nothing wrong with a poster campaign, fronted by Gary Lineker, which claimed that a packet of ready salted crisps only contained as much salt as the average slice of white bread.


'"/>




Page: 1

Related medicine news :

1. Misleading Advertisements for Prescription Drugs
2. Madras High Court Disapproves of Comparative Advertisements
3. Advertisements Prompt Youth To Drink
4. Advertisements in High School Newspapers Encourage Students to Sport a Tan
5. The Naked Truth about AIDS. Advertisements Drive The Point Home in Black And White!
6. Advertisements to Assuage Bird Flu Concerns
7. Junk Food Advertisements To Be Restricted In All Forms of Media
8. Many Food Product Advertisements leave a bad taste in the mouth
9. Obesity Drug Advertisements Misleading Teens
10. Advertisements Telecast During Sexy Programmes are Most Often Forgotten
11. Moratorium Proposed on Advertisements of Newly Approved Drugs
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:8/14/2018)... ... August 14, 2018 , ... ... announced new leadership roles for healthcare executives Simon Frisch and Chris Weinstein, who ... respectively. They assume their roles at a time of tremendous growth for the ...
(Date:8/14/2018)... ... , ... Ross A. Clevens, MD, FACS is excited to announce the arrival ... Specialists. Dr. Clevens is known for introducing innovative techniques with a proven track record ... with his associate, Amy Simon, MD, FACS, Dr. Clevens is proud to be the ...
(Date:8/11/2018)... ... 10, 2018 , ... Georgia Urology, the largest urology practice ... Brent Sharpe and Froylan Gonzalez recently widened that scope by debuting two new ... 27, the physicians combined their expertise to perform a nephrectomy and an adrenalectomy ...
(Date:8/9/2018)... COSTA MESA, Calif. (PRWEB) , ... August 09, ... ... treatment, officially announces LegitScript certification. LegitScript is a new verification process that substance ... Longridge said, “Being LegitScript certified means we can reach more people to help.” ...
(Date:8/7/2018)... ... ... Josh Sprague, Founder and CEO of athletic goods company Orange Mud ... MTB. , Accompanied by colleague Marvin Sandoval and equipped with Orange Mud’s Gear ... most iconic mountain bike race courses in the world.” , Beginning in the ...
Breaking Medicine News(10 mins):
(Date:8/3/2018)... ... August 03, 2018 , ... LifeWIRE’s ... ACT patents list of the 5,000-strong association of app companies and information technology ... Self-Management Compliance and Notification Method System and Computer Program Product” and subsequent patents ...
(Date:8/2/2018)... (PRWEB) , ... August 02, 2018 , ... ... with a gummy smile for custom crown lengthening treatment at his ... uneven gum line and an unsteady self-conscious. Using decades of experience, Dr. Sanchez ...
(Date:8/2/2018)... ... August 02, 2018 , ... Juan M. Montero, II, MD. ... of sustainable advocacy. Sharon Kleyne, host of the internationally syndicated radio program, The ... Health sponsored by Nature’s Tears® EyeMist® on VoiceAmerica and World Talk Radio, welcomed ...
Breaking Medicine Technology: