Navigation Links
Walkers Crisps Advertisements make Misleading Claims about Salt Content

The Advertising Standards Authority ruled yesterday that a Walkers crisps advertising campaign had made misleading claims about its salt content.//

According to the industry watchdog a promotional mailing saying Walkers had decreased the salt in its crisps to "7% of your guideline daily amount" was misleading considering the fact that the reduction did not apply to all Walkers crisps. They have instructed Walkers to ensure that future similar mailings clearly stated any Walkers-brand crisps excluded from the claim.

The leaflets had been sent to households with a 25g packet of crisps as part of a promotion. They read: "We have reduced the salt in our crisps. We want you to enjoy every crisp, which is why we have made them better for you without changing the taste at all."

In addition the ASA criticised Walkers for excluding guideline daily amounts of salt for children under the age of 11 from the leaflet.

The ASA ruling was welcomed by Professor Graham MacGregor, the chairman of Consensus Action on Salt and Health, who had complained about the advertisements.

Walkers' general manager, Neil Campbell, said: "We reduced the saturated fat of Walkers crisps by 70 per cent and the salt content by 25 per cent earlier this year and felt that it was important to communicate these changes to enable people to make informed choices about our products."

ASA, however has found nothing wrong with a poster campaign, fronted by Gary Lineker, which claimed that a packet of ready salted crisps only contained as much salt as the average slice of white bread.


'"/>




Page: 1

Related medicine news :

1. Misleading Advertisements for Prescription Drugs
2. Madras High Court Disapproves of Comparative Advertisements
3. Advertisements Prompt Youth To Drink
4. Advertisements in High School Newspapers Encourage Students to Sport a Tan
5. The Naked Truth about AIDS. Advertisements Drive The Point Home in Black And White!
6. Advertisements to Assuage Bird Flu Concerns
7. Junk Food Advertisements To Be Restricted In All Forms of Media
8. Many Food Product Advertisements leave a bad taste in the mouth
9. Obesity Drug Advertisements Misleading Teens
10. Advertisements Telecast During Sexy Programmes are Most Often Forgotten
11. Moratorium Proposed on Advertisements of Newly Approved Drugs
Post Your Comments:
(Date:5/27/2015)... 27, 2015 With the launch of ... robust Network Management Module (NMM) tool, monitoring provider-network adequacy ... issue of Atlantic Information Services, Inc.’s (AIS) Medicare Advantage ... tool, as well as analysis from industry experts on ... changes coming to the NMM were announced at CMS’s ...
(Date:5/27/2015)... 2015 While hair transplantation has been ... new pilot study conducted by a physician member of ... found hair follicle grafting can help treat patients with ... funded by ISHRS, which offers research grants for the ... , In the past decade, numerous scientific studies ...
(Date:5/27/2015)... In today's healthcare landscape, where costs are ... challenging for doctors and hospitals to keep up with ... Austin-based HealthTronics, Inc. is offering a solution ... for clinically sophisticated applications. The company has now broadened ... Laser Ventures, Inc ., a mobile laser technology company ...
(Date:5/27/2015)... Marcos, CA (PRWEB) May 27, 2015 Allred ... solution to help patients - who need extensive dental treatment ... well as treatment options customized for their problems. , Dr. ... in a visual presentation of the assessment of the patient’s ... suitable options, which can treat their oral health problems. , ...
(Date:5/27/2015)... May 27, 2015 Dr. Omar Ibrahimi, ... in Stamford, CT has been selected as part of ... physicians nationwide (and the only physician in Connecticut) to ... allows for the removal of submental fat (double chin). ... recovery time, no surgery and minimal risks. Dr. Ibrahimi ...
Breaking Medicine News(10 mins):Health News:AIS Newsletter Offers Coverage, Analysis of New CMS Strategy on Monitoring MA Provider Access 2Health News:AIS Newsletter Offers Coverage, Analysis of New CMS Strategy on Monitoring MA Provider Access 3Health News:New Research Finds Hair Grafting a Promising Therapy for Chronic Leg Ulcers - International Society of Hair Restoration Surgery Awards Research Grant 2Health News:New Research Finds Hair Grafting a Promising Therapy for Chronic Leg Ulcers - International Society of Hair Restoration Surgery Awards Research Grant 3Health News:HealthTronics Invests in Additional Mobile Medical Technologies As Cost Efficient Solution for Hospitals, Doctors 2Health News:HealthTronics Invests in Additional Mobile Medical Technologies As Cost Efficient Solution for Hospitals, Doctors 3Health News:San Marcos Dentistry Office Offering a New Service Dental Case Planning 2Health News:Connecticut Skin Institute First in Connecticut to Offer New Surgery-Free “Double Chin” Fat Reduction Treatment 2Health News:Connecticut Skin Institute First in Connecticut to Offer New Surgery-Free “Double Chin” Fat Reduction Treatment 3
... Jerrold ... Connolly Medical Ltd. , ... (Vocus) January 29, 2010 -- Berkeley Heights – Jerrold S. Lozner, M.D., M.H.A., ... named as a “Top Doctor for Women’s Health” by Castle Connolly Medical, Ltd, in ...
... Pa. , Jan. 29 The Susan P. ... educate and inspire people of all ages to make healthy ... as President and CEO.  A talented non-profit leader, his goal ... expanding the delivery and distribution of health education services by ...
... , , Provides oral regime for hormone ... SPRING, Md. , Jan. 29 The U.S. ... with Femara (letrozole) to treat hormone positive and HER2-positive advanced ... indicated. , (Logo: http://www.newscom.com/cgi-bin/prnh/20090824/FDALOGO ) , HER2 ...
... respiratory weakness as a factor in the morbidity of ... that could improve long-term patient outcomes while reducing costs ... chair of research for the Department of Internal Medicine ... awarded a highly competitive, two-year, $480,000/year NIH Challenge Grant ...
... ... Following is the National Council on Disability,s monthly bulletin for December ... NCD,s award-winning Web site ( http://www.ncd.gov ), brings you the latest issues ... go to http://listserv.access.gpo.gov , click on "Online mailing list archives," select ...
... HANOVER TOWNSHIP, Pa. , Jan. 29 During a ... Secretary Everette James and Secretary of Education Gerald ... activity among middle school students. , "One-third of all Pennsylvania ... a lifetime of health problems," said James. "Schools like Hanover ...
Cached Medicine News:Health News:Summit Medical Group Physician Named 'Top Doctor for Women's Health' 2Health News:Susan P. Byrnes Health Education Center Names C.T. O'Donnell President and CEO 2Health News:Susan P. Byrnes Health Education Center Names C.T. O'Donnell President and CEO 3Health News:FDA Expands Use of Approved Breast Cancer Drug 2Health News:FDA Expands Use of Approved Breast Cancer Drug 3Health News:Kentucky research looks at respiratory weakness in ICU morbidity 2Health News:National Council on Disability Monthly Bulletin for January 2010 2Health News:National Council on Disability Monthly Bulletin for January 2010 3Health News:National Council on Disability Monthly Bulletin for January 2010 4Health News:National Council on Disability Monthly Bulletin for January 2010 5Health News:National Council on Disability Monthly Bulletin for January 2010 6Health News:National Council on Disability Monthly Bulletin for January 2010 7Health News:National Council on Disability Monthly Bulletin for January 2010 8Health News:National Council on Disability Monthly Bulletin for January 2010 9Health News:State Health, Education Leaders Applaud Luzerne County School for Boosting Physical Activity Among Students 2
(Date:5/27/2015)... , May 26, 2015 Research and Markets( ... Pacific Portable X Ray Devices Market - Growth, Trends And ... The Asia Pacific market ... healthy CAGR from 2014 to 2020 X-Ray is ... the abnormalities in the body, especially bones. The need of ...
(Date:5/27/2015)... FORT WORTH, Texas , May 27, 2015 /PRNewswire/ ... report defines and segments the concerned market with analysis ... reach $1,017.8 million by 2019 and is estimated to ... to 2019. Browse through the TOC of ... an idea of the in-depth analysis provided. This report ...
(Date:5/27/2015)... , May 26, 2015 Research and Markets( ... "Asia Pacific Fluoroscopy Market - Growth, Trends And Forecasts ... The Asia Pacific ... healthy CAGR from 2014 to 2020 Fluoroscopy ... real-time moving images of the interior of the body. ...
Breaking Medicine Technology:Asia Pacific Portable X Ray Devices Market 2015 - Trends And Forecasts to 2019 2Vitreoretinal Surgery Devices Market is Expected to Reach $1,017.8 Million by 2019, at a CAGR of 8.9 % From 2014 to 2019 2Vitreoretinal Surgery Devices Market is Expected to Reach $1,017.8 Million by 2019, at a CAGR of 8.9 % From 2014 to 2019 3Asia Pacific Fluoroscopy Market Trends and Forecasts 2014 - 2019 2
... 2011 Pacira Pharmaceuticals, Inc. (Nasdaq: PCRX ... clinical and preclinical data highlighting the safety and efficacy ... New Phase 3 data on the ... after augmentation mammoplasty will be presented by Sergio Bergese, ...
... 5, 2011 Xlumena, Inc., a ... endoscopist and endoscopic surgeon, announced today that it ... AXIOS™ Stent and Delivery System (AXIOS). The AXIOS ... translumenal therapy and is indicated for drainage of ...
Cached Medicine Technology:Pacira Pharmaceuticals, Inc. Announces EXPAREL™ Data Presentations 2Pacira Pharmaceuticals, Inc. Announces EXPAREL™ Data Presentations 3Pacira Pharmaceuticals, Inc. Announces EXPAREL™ Data Presentations 4Pacira Pharmaceuticals, Inc. Announces EXPAREL™ Data Presentations 5Xlumena Receives CE Mark for Revolutionary AXIOS™ Stent and Delivery System 2
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
... Laboratories is a national reference laboratory and ... and development. ARUP offers an extensive test ... tests in clinical and anatomic pathology. Owned ... clients include more than half of the ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... national reference laboratory and a worldwide leader ... offers an extensive test menu of highly ... and anatomic pathology. Owned by the University ... than half of the nation's university teaching ...
Medicine Products: