Navigation Links
Valentine Day Becoming Popular In India

New Delhi, Feb 13 Valentine Day is assuming a new importance in India more so because India’s young population in booming with Almost half// its population being below the age of 25.

The new global face of India has shed off old inhibitions and embraced like never before the essentially Western festival of Valentine's Day despite opposition from conservative voices.

Newspapers are rife with advertisements from corporates using the occasion to promote anything from contact lenses to watches to websites apart from traditional gifts like flowers, chocolates and jewellery.

"Pen a message to your valentine and win a free trip to Switzerland," says one adline while another screams: "Seduce your paramour with long stemmed roses, this Valentine's Day, give your sweetheart a kiss to build a dream on."

Shopping malls and middle class markets wear a festive look as the occasion is time for big business, and enterprising retailers are leaving no stone unturned to cash in on the demand.

"There are big time preparations for the occasion with planning that begins weeks ahead. Our shop this time has been decked up specially in shades of lilac as red and pink are passé," The Chocolate Boutique managing director Sanjeev Obhrai told IANS.

"Everyone wants to outdo each other as the sales during this period are phenomenal. People don't mind spending for personalized gifting items and even the festival itself has grown beyond the concept of an event for teenagers. "Today people buy Valentine Day gifts not just for their girlfriends and wives but also for their families as it has become an occasion to express universal love."

Florists make a killing with the added advantage that they belong to the unbranded sector, thus allowing them to hike prices to unprecedented levels.

"Prices of flowers, especially roses go up to even five times the normal levels as people are willing to part with money. We hoa rd supplies for sometime to meet with the demand," admitted a florist who wanted to remain unnamed. The increasing purchasing power of a burgeoning middle class adds to the growing capitalist trend of spend first and worrying about bills later.

"What is wrong with spending on an occasion that comes once a year? After all we don't give gifts to show love every day," asks Sanjoy Samanta, a marketing executive who plans to buy a diamond pendant for his wife.

"I am not allowed to buy gifts for him during the rest of the year, so this is my chance. I've spent heavily on clothing and music CD's for my boyfriend," said Asha Chauhan, a broadcast media executive who has spent around Rs.10,000 for the day.

While the occasion has previously attracted attention from virulent fringes of rightwing groups that perceive Valentine's Day as a disturbing Western influence eroding traditional Indian culture, youngsters argue that globalization’s effects cannot be escaped.

"We should not see the trend as a Western influence as love is universal after all. I see no harm in celebrating the day dedicated to love," contends Vinod Rajan, a student pursuing his post graduation.

Whatever the arguments may be, the trend of celebrating the day is slowly percolating from the urban strongholds to the domain of smaller towns where the media has served to popularize and market once alien concepts.

Source: IANS

'"/>




Related medicine news :

1. Courting Couples Use Valentine’s Day Threat to Their Advantag
2. Valentines Day Attraction: Sale Of Condoms In School Proposed
3. Valentines Day Theme Overshadows Cricket in Pakistan
4. A Heart-Felt Valentine: Red Wine and White Wine May Be Just as Healthful
5. Red Ribbons, Curls and Retro Hairstyles Popular on Valentines Day
6. Parents Should Look For Signs Of Children Becoming Overweight
7. Prevent Global Warming by Becoming A Vegetarian
8. Consumers Becoming More Health Conscious Than Calorie Conscious
9. Chicken Pox Hospitalizations Are Becoming Less
10. Smokers Face The Risk Of Becoming Blind In Later Life
11. Encephalitis Survivors Face The Risk Of Becoming Disabled
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:8/22/2017)... , ... August 22, 2017 , ... “Wilderness Voices”: a ... world travel. “Wilderness Voices” is the creation of published author, Martha McKown, an ... McKown was inspired as a very young child when her older sisters studied High ...
(Date:8/22/2017)... ... 2017 , ... “Glimpses Of Light”: is a unique and thought inspiring ... the creation of published author, J.M. Shepherd, a writer, teacher, traveler, and metaphysician, the ... mysteries. , Shepherd shares, “Love is one of the least understood and yet most ...
(Date:8/22/2017)... (PRWEB) , ... August 22, 2017 , ... “Call Of ... Duty” is the creation of published author, C.S. Lizarde. Growing up on the ... untimely trials. When Carlos began to apply the Biblical keys to his life, ...
(Date:8/21/2017)... ... August 22, 2017 , ... Nanoparticle research provides an exciting ... By learning and implementing best practices for containment using ventilated safety enclosures, many ... gain a better understanding of a method for safely testing nanotechnology hoods. They ...
(Date:8/21/2017)... ... ... FCPX LUT Monochromatic Volume 2 is an all-new Look-Up Table color-grading pack ... to footage. A LUT is a Lookup Table that contains a mathematical formula for ... by the table. This pack comes with 60 different monochromatic CUBE LUT files. , ...
Breaking Medicine News(10 mins):
(Date:8/4/2017)... The search for test results that can ... has long been the goal of healthcare providers and ... the largest meeting of lab professionals and IVD firms ... firm Kalorama Information.  The firm said scores of companies ... supplies and software were at the American Association for ...
(Date:8/2/2017)... AURORA, Ore. , Aug. 2, 2017  Life Flight ... Call Agreement. The agreement improves patient care and operational efficiency ... Springfield , Cottage Grove ... ICU level medical transportation. PeaceHealth and Life Flight Network work ... care available during transport, or when a time sensitive emergency ...
(Date:7/31/2017)... , July 31, 2017 7D Surgical, developer of ... has purchased the 7D Surgical System to support its strategic ... Washington D.C. and Virginia.  7D Surgical has entered ... many of the premier medical facilities within those markets. ... ...
Breaking Medicine Technology: