Navigation Links
US Companies Cut Junk Food Ads on Kids' Shows

Eleven big US producers of chocolates, fries, sodas and sugary cereals pledged to cut back advertising aimed a kids to help fight child obesity.

To head off being forced off the air by law, major corporations like McDonald's, Coca-Cola, Mars and Kellogg said this week they will pare back advertisements during television programming where the audiences are over half children under 12 years old.

Candy maker Cadbury Adams said it would stop running ads for its super-sweet bubble gums beginning March 2008. Soft drink and fast-food conglomerate Pepsico said it would limit its under-12-directed pitches to its sports-rehydration drink Gatorade and its low-fat Baked Cheetos snacks.

The initiative was promoted by the US Federal Trade Commission and the Council of Better Business Bureaus (BBB), a self-regulating business group, as sentiment against junk food in the United States rises and Americans' waistlines bulge.

The others in the group include Campbell Soup Company, General Mills, Hershey Foods, Kraft Foods and Unilever.

Studies show a steep increase in overweight children, with 20 percent measuring as obese, three times the level of 40 years ago.

Critics of the fatty and sugary foods link the problem to publicity. Children get hit with some 3,000 advertisements a day from television, the Internet, magazines and even on school buses, said one recent study by US pediatricians.

On children-targeted TV programming, one third of advertising time is given to spots pushing sweets, one third to breakfast cereals -- which are often highly sweetened -- and nine percent to fast foods.

The ads are important for businesses: children have considerable influence in buying the snacks and cereals worth some 500 billion dollars a year.

Under the BBB initiative the companies are setting their own collective standard for what is and is not allowed in advertisements , focusing on the nutritional content of the foods advertised and what is "better for you."

"It's a great step forward for companies to be tying advertising decisions to nutrition standards for advertising to children," said Elaine Kolish, director of the BBB initiative.

"For example, these commitments effectively limit participating companies' advertising of snack foods and other food products to those that meet new or existing better-for-you nutrition criteria, and limit the advertising of cereals to those with 12 or fewer grams of sugar per serving," Kolish said.

"We want to be part of the solution, and we want to help families make good choices," said Chris Shea, senior vice president of General Mills, one of the country's largest breakfast-cereal makers.

But consumers' organizations said they were not impressed by the self-imposed guidelines of the group.

"Each company set its own standards. What I expect will happen is that companies will reformulate products to meet these standards," predicted Susan Linn, cofounder of the Boston-based Campaign for a Commercial Free Childhood.

She said, for example, that they might cut a 13 grams of sugar product to 12 grams just to be able to advertise them.

"This is going to be very difficult to monitor," she told AFP.

Lin also said that companies will likely continue to pitch their less-healthful brands on hit shows like "American Idol," which have a significantly large, while less than 50 percent, under-12 audience.

London-based Consumers International meanwhile said the company-by-company approach "can only lead to confusion for parents."

The group asked why the companies were not applying the measures to advertising outside the United States.

"These half measures by multinational companies only serve to reinforce the need for mandatory action on an international level," the group said.


'"/>




Related medicine news :

1. FDA To Set New Guidelines To Revise Drug Companies Marketing Tactics
2. Pharma Companies May Influence The Decisions Of Medical Students
3. Leading Biotech Companies Are Interested In Acquisition Of Smaller Companies
4. Japanese And Chinese Pharmaceutical Companies Join Together In Drug Testing
5. Doctors, Pharma Companies Targeted By CBI Raids
6. Raids Conducted In Hospitals And Pharmaceutical Companies
7. Australia to Show Leniency towards U.S. Pharmaceutical Companies
8. Pharma Companies Tie Up To Develop Bird Flu Vaccine
9. Companies Not Doing Enough To Fight Bird Flu
10. Food Companies show Pathetic Response to Health Crisis
11. Medicare Drug Plans Might Rest With Three Major Insurance Companies
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/26/2016)... Carolina (PRWEB) , ... June 26, 2016 , ... ... of a new product that was developed to enhance the health of felines. The ... centuries. , The two main herbs in the PawPaws Cat Kidney Support ...
(Date:6/25/2016)... ... June 25, 2016 , ... Experts from the American ... Annual Research Meeting June 26-28, 2016, at the Hynes Convention Center in Boston. ... including advance care planning, healthcare costs and patient and family engagement. , AIR ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand ... project," said Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s ... within Final Cut Pro X . Simply select a ProHand generator and drag ...
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. ... from injury. Recently, he has implemented orthobiologic procedures as a method for treating ... one of the first doctors to perform the treatment. Orthobiologics are substances that ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... A ... procedures that most people are unfamiliar with. The article goes on to state that ... but also many of these less common operations such as calf and cheek reduction. ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... OTTAWA, Ontario , June 27, 2016  VMS ... the Company,s Board will take whatever measures required to ... the Company,s stock which is currently listed on the ... S Wexler, Company Chairman and CEO, "We are seeing ... be difficult to understand, not only by the Company, ...
(Date:6/24/2016)... , June 24, 2016   Bay Area ... Network,s Dean Center for Tick Borne Illness ... and Rehabilitation, MIT Hacking Medicine, University of California, ... today announced the five finalists of Lyme ... disease.  More than 100 scientists, clinicians, researchers, entrepreneurs, ...
(Date:6/24/2016)... SAN CLEMENTE, Calif. , June 24, 2016 /PRNewswire/ ... pulmonary function testing company, is now able to perform sophisticated lung ... ndd Medical Technologies , Inc. Patients are ... labs.  Thanks to ndd,s EasyOne PRO ® , ARL patients like ... any needed testing done in the comfort of her own home. ...
Breaking Medicine Technology: