Navigation Links
Tobacco Industry Promotes Antismoking Campaigns

Anti-smoking ads that reveal the tobacco industrys deceptive practices have been aggressively quashed through various methods found Temple University Assistant Professor Jennifer K. Ibrahim , co-author of an analysis in the August issue of the American Journal of Public Health.

In the article, Ibrahim tracks the rise and fall of state and national efforts to curb smoking for the past 40 years. She chronicles industry strategies to prevent a campaigns creation, steer messages to smaller audiences, limit the content of the message, limit or eliminate the campaigns funding, and pursue litigation against the campaign.

Ibrahim looks at campaigns in Minnesota, California, Arizona, Oregon, Florida, and a national campaign from the American Legacy Foundation. It tells the story behind the smoke. People often judge these ads and now you know what the tobacco industry was doing trying to undermine them, Ibrahim said.

Research has found ads that reveal the deceptive practices of the tobacco industry are the most effective media campaigns that reduce smoking rates, she said.

For example, one billboard in California read Tobacco is legal, profitable, and kills people featuring an alligator labeled big tobacco with a smirk saying Two out of threes not bad.

However, these messages arent always getting out there because of the money spent by the tobacco industry to eliminate them, said Ibrahim, an assistant professor of public health.

State health departments face an uphill battle when dealing with the political clout of the industry with its lobbying, campaign contributions and specials events, Ibrahim said.

One tactic also involves the industry producing its own ineffective campaigns in order to portray state programs as duplicative and a waste of public dollars. Campaigns designed by the tobacco companies patronize youth in their early teen years, with messages like Think , Dont smoke, Ibrahim said.

In contrast, Floridas truth anti-smoking campaign empowered them by giving them information about how the tobacco industry tried to manipulate by marketing.

The tobacco industry has spent more money in advertising in light of successful media campaigns that target large audiences.

From 1975 to 2003, tobacco industry expenditures in advertising and promotion grew from 491 million dollars to 15.5 billion dollars. During this period, the percentage of smokers in the United States fell from about 37 percent to 22 percent, according to the Behavioral Risk Factor Surveillance System.

Attitudes are changing as the public is becoming more aware about the dangers of smoking, secondhand smoke, and the deceptive practices of the industry, Ibrahim said.

While the numbers offer some promise, more initiatives are needed to keep anti-smoking efforts alive.Its nave to think the industry is still not following these practices and preparing tactics to respond, Ibrahim said.

The Master Settlement Agreement in 1998 marked an important step when seven tobacco companies agreed to change the way tobacco products are marketed, release previously secret industry documents, dispand trade groups, and pay the states an estimated 206 billion dollars. The tobacco companies also agreed to finance a 1.5 billion dollars public anti-smoking campaign.

States attorney generals continue to enforce the provisions of the agreement, Ibrahim said.

A recent product that has created uproar is Camels No. 9s pink cigarettes that public health advocates say target teenage girls not women. In June, congress sent a letter to the editors of 11 major magazines, from Glamour to Cosmopolitan, requesting them to stop running the ads for the cigarettes.

Aggressive efforts to battle current marketing efforts and litigation from the tobacco i ndustry are vital to keep the best media campaigns from disappearing, Ibrahim said.

The efforts put forth by California and the American Legacy Foundation as they pursued legal battles with tobacco companies provide a good example of the tenacity needed to successfully defend and promote tobacco control campaigns, said Ibrahim. Persistence can pay off. We need to go with campaigns that work,


'"/>




Related medicine news :

1. Tobacco chewing leads to dental caries
2. Tobacco and alcohol connected to larger health problems
3. Vegetables decrease Tobacco Toxins
4. Exposure To Tobacco Smoke Can Lead To Sickle Cell Crisis
5. Tobacco Found To Trigger Familial Pancreatic Cancer
6. Tobacco smoke increases the levels of Cox 2.
7. Aggressive Tobacco taxation policy can reduce cigarette smoking
8. Role Of Tobacco In Development Of Oral Cancer And Heart Disease
9. Women More Prone To Risk of Colorectal Cancer from Tobacco
10. WHO Intensifies Anti-Tobacco war
11. New Zealand Researchers Call For Tobacco-Free Society
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:4/29/2016)... (PRWEB) , ... April 29, 2016 , ... On Tuesday, ... hospitals across the Southeast, celebrated the signature of Gov. Nathan Deal on SB 258, ... Geoff Duncan (R - Cumming), offers a 70% tax credit to individuals and corporations ...
(Date:4/29/2016)... ... April 29, 2016 , ... The White House ... their loans, more information about their loan terms and accounts, and more protections ... debt, including federal and private loans, has reached $1.3 trillion, with 43 million ...
(Date:4/29/2016)... ... April 29, 2016 , ... ... that infants born with severe congenital diaphragmatic hernia have better survival rates if ... congenital diaphragmatic hernia (CDH)—a condition where the diaphragm fails to form completely, letting ...
(Date:4/29/2016)... ... April 29, 2016 , ... Mobility Designed is ... pressure on the armpits, the M+D Crutch evenly distributes body weight from the elbow ... and hands when using the crutches than with other crutches. , Co-founders Max and ...
(Date:4/29/2016)... Tarzana, CA (PRWEB) , ... April 29, 2016 , ... Melanoma is the deadliest type ... is to blame for the majority of skin cancer deaths. More than 10,000 people are ... average age at diagnosis is 62, it is the one of the most commonly diagnosed ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)... , April 28, 2016 TapImmune,Inc. ... of innovative peptide and gene-based immunotherapeutics and vaccines for the ... be presenting at the 3rd Annual Growth Capital Expo ... th , 2016 at Caesars Palace in Las Vegas, Nevada.  ... on Wednesday, May 4 th by Dr. John ...
(Date:4/27/2016)...   , Total ... Consumable Sales  Clinical sales grow 16% year-over-year  ... MKEA, OTCQX: MKEAY) inventor of Cellvizio®, the multidisciplinary confocal ... first quarter ended March 31, 2016 and provided an ... commercial strategy. First Quarter 2016 Revenue Results ...
(Date:4/27/2016)... SHAWNEE, Kan. , April 27, 2016 /PRNewswire/ ... Martabano , a senior from the University of ... winner of the Bayer Excellence in Communication Award ... veterinary schools, which were awarded a total of ... Over the last four years, Bayer has provided ...
Breaking Medicine Technology: