Navigation Links
This MMS Educates, And Not Titillates

It is a multimedia messaging service called Forbidden Fruit. If you think it’s porn, you are wrong; it educates people on HIV/AIDS and the need for safe sex//.

Gujarat medico Gaurav Chhabra's 80 second MMS (multimedia messaging service) will hit the mobiles soon, a fictional clip spreading awareness on the deadly disease and cautioning people on the disease while urging them to have safe sex.

The 27-year-old doctor in this Gujarat city said he was never inclined towards a routine medical practice and always wanted to do something different.

He had been keen on making films since his college days - and has till now made three documentaries and now an MMS on preventive healthcare among the masses.

Making the MMS was not an easy job, he said. With "the public image of MMS as porn film", he had a lot of problems getting people for the project.

"When my actors heard that I am shooting for an MMS, they didn't turn up. They even refused to take my phone call," Chhabra told IANS.

Finally, his friends - Melvyn and Jinni - a married couple, came forward to act.

"It was a disappointing situation. But knowing the impact of the medium, I decided not to give up," he said.

The doctor wants to explore healthcare communications but has not yet found a proper channel.

His brief stint as a communications consultant left him frustrated.

"Red-tapism did not allow me to work. With a medicine background I could have decided the technicalities in a better way than the others," he said.

"Soon my stubborn nature came in between and I quit," Chhabra laughed.

He also worked with the AIDS control society for about a week.

Not really satisfied with his work so far, Chhabra said his projects so far were "still aimed at urban audiences only". He wants to learn more and reach out to the rural areas.

Chhabra wants his work to be different. He is not in favour of making informative films with simple messages.

"People are not interested in watching dos and don'ts with a minister's photograph in the background. If messages are entertaining, you are successful," he said.


Related medicine news :

1. Trust In Doctors Can Affect Taking Medications
2. Shortage Of Funds In Primary Care Trust In UK
3. Oxytocin Boosts Trust and Reduces Fear.
4. NHS Trust Would Soon Take On The Hospital Superbug
5. Hospital Trust Will be Leaner by 300 Jobs
6. NHS Trust Wants Abortion Mothers Case To Be Dismissed
7. Hospital Trust Fined £100,000 after Patient Deat
8. Leprosy Cured People In India To Be Trained By Japanese Trust
9. Incorrect Recording Of Response Time By Six Ambulance Trusts
10. Leasing of Land Owned by Health Trust
11. Laborious efforts of NHS Trust to confine labor to homes
Post Your Comments:

(Date:11/27/2015)... ... ... ProSidebar: Fashion is a set of 30 kinetic edge graphics ... editors can easily add an informative sidebar to any FCPX production. Create lists, ... self-animating drop zones, lines, bars, and text with the ease of FCPX's drag and ...
(Date:11/27/2015)... DE (PRWEB) , ... November 27, 2015 , ... ... member of the well-respected Microsoft Dynamics SL User Group (MSDSLUG). Recognized as Microsoft’s ... an independent group of Microsoft Dynamics SL software users, partners, industry experts and ...
(Date:11/27/2015)... ... 2015 , ... Keeping in mind challenges faced by parents ... consultation, has collaborated with a leading web-based marketplace for extra-curricular activities for children ... and bring advice from parenting experts within their reach. As a part of ...
(Date:11/27/2015)... ... November 27, 2015 , ... Dr. Thomas Dunlap and ... and Dr. Tucker Bierbaum with Emergency Medicine at St., Joseph Health System’s Santa ... and Sepsis conditions present in similar ways and require time-critical intervention to avoid large ...
(Date:11/26/2015)... ... November 26, 2015 , ... Patients at Serenity Point ... come together on Thanksgiving Day to share the things that they are most ... Serenity Point YouTube channel, patients displayed what they wrote on index cards, describing ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... , November 26, 2015 ... potential to use SyMRI to find optimal contrast weighting of ... tumor metastases, and has signed a research agreement with SyntheticMR ... the hospital. Using SyMRI, it is possible to generate multiple ... settings after the patient has left, thus making it possible ...
(Date:11/26/2015)... 2015 ... the  "2016 Future Horizons and Growth ... Testing Market: Supplier Shares, Competitive Intelligence, ... --> ) has ... Future Horizons and Growth Strategies in ...
(Date:11/26/2015)... , November 26, 2015 /PRNewswire/ ... --> adds "Global ... and "Investigation Report on China Repaglinide ... 2021 forecasts data and information to ... . --> ...
Breaking Medicine Technology: