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The Psychology of Skin Cancer

tes to complete and offers participants the chance to access receive more information about reducing their own risk.

“This is a great way for people to take part in research and to really make the most of the Internet,” said Professor Newton-Bishop. “With an on-line survey we can involve thousands of people whereas with more traditional methods we could only reach a few hundred.”

The questionnaire is available in English, Dutch and Swedish – though French, Spanish, Italian, German, Slovenian, Hebrew, Polish and Latvian versions of the site will go live over the next few months, allowing researchers to assess how people of different nationalities interpret their own risk and protect themselves in the sun.

The results, expected in early 2008, will help scientists develop more effective prevention and education strategies, aimed at getting millions of sun worshippers to change their behaviour. Professor Newton-Bishop added: “We hope to create an online ‘risk calculator’ that makes it easy for individuals of different skin types to work out how safe they are in the sun, based on our genetic research findings.”

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