Navigation Links
The Psyche Behind Drug Commercials

Advertisements play a vital role in the life of common man. They are intended to boost the sale of any product from a small toy to a big automobile. When it comes to promoting// drugs through commercials, the campaigns are so credible that the consumers go for it even if they don’t need them.

This was revealed in a survey conducted by a group of researchers under Dominick L Frosch of University of California – Los Angeles Department of Medicine. This group has arrived at a few interesting conclusions after studying many commercials.

According to them, majority of the advertisements do a vigorous selling of the drug; a few of them indicate the risk factors and causes in nebulous terms. Life style changes have never been attributed to any sickness. Only a few of them relate that as an alternate to medicines. Physical activity has been demonstrated in almost all the advertisements which are very encouraging. The results about the use of a particular drug have been exaggerated from a social approval angle. This study feels that the pharma companies should exercise caution in the content of the advertisement too.

Reacting to this study, the Pharmaceutical Research and Manufacturer’s Association said that the advertisements increase the awareness about a disease and its treatment among the people.
JT
'"/>




Page: 1

Related medicine news :

1. The Logic Behind The Spread Of SARS
2. Understanding The Mystery Behind Sleepless Nights
3. Scientists Unveil Mechanism Behind Resistance to Severe Malaria
4. Researchers Find Out The Cause Of Immune Attacks Behind Hearing Loss
5. Molecule Behind Multiple Sclerosis Discovered
6. Annual Dental Checkups in Children Lagging Behind
7. Mystery Behind The Déjà Vu Phenomenon Yet To Be Resolvd
8. NHS Says Government Advice Behind Refusal of Cancer Drug
9. Know The Brain Behind The Human Growth Hormone!
10. Vital Facts of Short Term Diets - Catch The Vitamin Behind An Ample Waist!
11. The Secret Behind Extension of Earthly Life
Post Your Comments:
*Name:
*Comment:
*Email:
TAG: The Psyche Behind Drug Commercials

(Date:10/2/2014)... -- Genes may interact with stress to trigger heart disease ... risk occurs in about 13 percent of people, but only ... people reduce their heart disease risk through simple measures such ... Duke University researchers said. The study authors analyzed genetic ... between variations in the EBF1 gene and higher levels of ...
(Date:10/2/2014)... HealthDay Reporter WEDNESDAY, Oct. 1, ... roses -- literally -- may face an increased risk of dying ... study of over 3,000 older Americans, researchers found those who were ... more than three times as likely to die in the next ... In fact, anosmia -- the inability to distinguish odors -- was ...
(Date:10/1/2014)... developed a model that could help to predict a ... from their very first psychotic episode. , The model ... symptoms, cognitive abilities, MRI scans of the brain,s structure, ... the lead up to World Mental Health Day (10 ... Professor Bernhard Baune , says the model is a ...
(Date:10/1/2014)... the human eye, the brain of a rat and ... technology, says a QUT leading robotics researcher. , ... says the new study uses new computer algorithms to ... or tunnels. , "This is a very Frankenstein type ... halves of a thing together because we,re taking the ...
(Date:10/1/2014)... encourages people to keep their "eyes on the prize" ... When walking, staying focused on a specific target ahead ... help people walk there faster, psychology researchers have found. ... looking around the environment naturally, offers a new strategy ... less interested in exercise if physical activity seems daunting, ...
Breaking Medicine News(10 mins):Health News:Genes May Make Some More Prone to Heart Disease When Under Stress 2Health News:Could a Fading Sense of Smell Point to Earlier Death? 2Health News:Could a Fading Sense of Smell Point to Earlier Death? 3Health News:Predicting the future course of psychotic illness 2Health News:Robot researcher combines nature to nurture 'superhuman' navigation 2Health News:Keeping your eyes on the prize can help with exercise, NYU study finds 2Health News:Keeping your eyes on the prize can help with exercise, NYU study finds 3
... suffered cardiac death would have their bodies prepared for ... Australian Health Ethics Committee that is working on organ ... patients who are certain to die after experiencing cardiac ... heart, liver lungs and kidneys begin to deteriorate immediately ...
... help Alzheimer's patients interact and communicate with others, finds ... Newcastle General Hospital studied the benefits of dolls after ... from her son, reported the online edition of BBC ... can lose their intellectual, social and emotional abilities over ...
... major public health threat posed by antibiotic-resistant bacteria, ... (UCSD) are launching a new program to develop ... and testing, to clinical trials. ,"UCSD ... necessary expertise to fight this urgent medical problem," ...
... discovered around 1994 which has the ability to perform multi ... other crucial physiological activities. , But the ... out these metabolic activities were not known till date. Now, ... University have identifies the mode in which Leptin carries out ...
... University, Doug Goodin, makes use of satellite imagery to ... //changes on human health and food security. ... types of data, to monitor and predict the spread ... discussed this subject at the workshop, "Contributions of Remote ...
... men for a good 14 years has revealed that regular ... body weight has an impact in cutting down the risks ... co-author of the study, said "Even though erectile problems were ... clear that heart disease and ED share many of the ...
Cached Medicine News:Health News:New UCSD Program to Fight Drug-Resistant Bacteria 2Health News:New UCSD Program to Fight Drug-Resistant Bacteria 3Health News:New UCSD Program to Fight Drug-Resistant Bacteria 4Health News:How Does Leptin Work? 2Health News:Satellite Imagery to monitor the Social Impact Of Geographical Changes 2
(Date:9/30/2014)... 2014  Tasly Pharmaceuticals, Inc., the world,s leader ... today the launch of Deepure. Deepure ... men and women concerned with supporting their overall ... age while helping keep their health care cost ... herb-based formulas, namely, ProHeart PLUS, ImmunoPower PLUS, and ...
(Date:9/30/2014)... 30, 2014 Aileron Therapeutics, Inc. - ... Global Markets Direct,s, ,Aileron Therapeutics, Inc. - Product ... the Aileron Therapeutics, Inc.,s pharmaceutical research and development ... the current therapeutic developmental pipeline of Aileron Therapeutics, ... therapeutics assessment by drug target, mechanism of action ...
(Date:9/30/2014)... 2014 According to ... by Product [Enzymes (Glycosyltransferase, Neuraminidase, Glycosidase), Instruments ... Application (Immunology, Oncology) & by End User ... MarketsandMarkets, provides a detailed overview of the ... trends, and strategies impacting the global glycomics ...
Breaking Medicine Technology:Aileron Therapeutics, Inc. - Product Pipeline Review - 2014 2Aileron Therapeutics, Inc. - Product Pipeline Review - 2014 3Glycobiology / Glycomics Market Worth $928.11 Million by 2019 2Glycobiology / Glycomics Market Worth $928.11 Million by 2019 3Glycobiology / Glycomics Market Worth $928.11 Million by 2019 4
... 9 Peptimmune, Inc., a privately,held biotechnology ... peptide copolymer program at both the 17th ... FOCIS 2008 in Boston, MA. The Company ... study involving,healthy, male adult volunteers following SC ...
... juice has ... NEW YORK, June 9 CherryPharm -- a proprietary,all-natural ... of,cherries -- has been shown to improve aspects of sleep, ... This double-blind,placebo controlled clinical trial tested the effectiveness of CherryPharm,in ...
Cached Medicine Technology:Peptimmune Presents Early Clinical Data at European Neurological Society and Federation of Clinical Immunology Societies Meetings 2Peptimmune Presents Early Clinical Data at European Neurological Society and Federation of Clinical Immunology Societies Meetings 3CherryPharm First All-Natural Food to Improve Sleep 2
... Disease ELISA kits utilize ... Also included in each ... negative controls, serum diluent, ... Use an ELISA plate ...
... (PCR) technology, the worlds leading nucleic acid ... Roches blood screening assays and other diagnostic ... unique regions of genetic material to be ... to detectable levels) in only a few ...
... Continuing to lead the market in ... WAVE IABP is a whole new first ... optic technology coupled with a physiologically based ... support with unprecedented timing accuracy. Second ...
... worlds first truly automated immunohistochemistry ... a whole new level of ... modularity and ease of operation ... NexES Systems automated technology provides ...
Medicine Products: