-- 'To be natural is beautiful' -- has entered the local lexicon.

And NB skincare products, which boast of all-natural ingredients developed with advanced biotechnology to specifically suit Asian skin, are the leading local brand in Taiwan.

NB's product line of around 1,100 items has also become one of the best selling brands in China.

A walking advertisement for her own products, Tsai wears little makeup and says she does not believe in plastic surgery.

'My life tells how a young girl from a poor family without high education has strived to survive and thrive against all odds,' Tsai said.

'The lesson here is, there is no need to mourn or feel shameful for being poor.

Poverty instead could serve as a catalyst, driving you forward, and setbacks make you stronger.' Tsai was born in central Changhua county in 1947, the year her father's trading business collapsed amid economic and political turmoil.

She and her six siblings helped their mother make straw hats, chicken-feather dusters and other items at home to support the family.

Tsai still remembers the days they scavenged for grain and sweet potatoes left in the fields during harvests.

'A tough childhood made me stronger,' shed said.

In 1972, after moving to the capital Taipei, Tsai launched her cosmetics business with her husband Su Long-nan, who died a few years later while on a business trip to Malaysia.

'When I was young, most families were poor and most girls were deprived of the opportunity to have an education.

They were always the second-class members of their homes, even after they married.

My business offered them a chance to work with dignity, without jeopardising their family lives, in a respected profession,' she said.

The NB beauty salon franchise mushroomed over the next quarter of a century with some 1,500 outlets across the island at its peak, serv
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