Navigation Links
Synova Acquires Rights to Today Sponge Contraceptive, Plans Advertising Campaign

Synova Healthcare on Wednesday after purchasing New Jersey-based Allendale Pharmaceuticals, which markets the female contraceptive Today Sponge, //announced plans to begin an aggressive campaign to market the product, the Philadelphia Inquirer reports (Loyd, Philadelphia Inquirer, 1/17).

The Today Sponge, which is constructed of soft polyurethane foam and is inserted into the vagina for up to 24 hours, provides barrier protection and the spermicide nonoxynol-9 to prevent pregnancy. The device is 89% to 91% effective in preventing pregnancy but does not protect against sexually transmitted infections.

The sponge was introduced in 1983, but sale of the product was discontinued in 1995 because its manufacturer, Whitehall-Robbins -- now known as Wyeth -- did not want to invest in the equipment upgrades necessary to maintain FDA approval. Allendale in 2000 purchased the manufacturing rights to the sponge, and FDA approved it in April 2005.

The Today Sponge had sales of about 250 million from 1983 through 1995 (Kaiser Daily Women's Health Policy Report, 4/25/05). According to Synova, the product costs about $7.99 for a three-pack. Synova plans to begin an aggressive marketing campaign to inform consumers that 'the sponge is back,' Synova CEO Stephen King said.

The first 120 days of the campaign will focus on public relations and Internet advertisements and will be followed by television, radio and print advertisements in May, King said.

He added that the company will target members of the 'ob-gyn community' who are 'unaware this product is back.' Allendale will operate as a subsidiary of Synova and will continue to manufacture the Today Sponge, the Inquirer reports (Philadelphia Inquirer, 1/17).

Source: Kaiser Family Foundation
SRI
'"/>




Page: 1

Related medicine news :

1. Ossur Acquires the U.S. Orthopaedics Company
2. Stem of Hope: Stem Cell Research Acquires a Brittle Star As A model
3. Pfizer Acquires Worldwide Rights For New Overactive Bladder Drug
4. Premier Army Hospital Acquires PET-CT Scanner
5. Indoco Remedies Acquires La Nova Chem
6. Ranbaxy Acquires Glaxosmithklines Generic Unit in Spain
7. AIIMS Acquires Four-Armed Robot to Assist in Surgeries
8. Apollos Global Arm Acquires US-based Firm
9. ‘Obesity’ Acquires Permanent Resident Status in the US
10. Indias Wockhardt Acquires Irish Firm
11. Battle against Gum Disease Acquires new Weapon

Post Your Comments:
(Date:12/3/2009)... The development of University Medi...hed a milestone today with a "topping out" ceremon...ion at the new hospital that will replace Universi...o: http://www.newscom.com/cgi-bin/prnh/20091203/N...rkers, tradition in which a steel beam carrying an...
(Date:12/3/2009)...RNewswire-USNewswire/ -- Today the Senate accepted...th care bill by a vote of 61-39. The amendment do...t also fails to explicitly exclude it. The Heal...uld categorize abortion as "preventive care," and ... all private plans. The recommendation would forc...
(Date:12/3/2009)...re-USNewswire/ -- The American Medical Association...rict Court for the Southern District of New York h...disclosed $350 million settlement that would resol...up. ,, The action brought by the AMA, Medical S... Medical Association, along with several other pla...
(Date:12/3/2009)...ire-USNewswire/ -- The American Association of Hom... Senate for passing Sen. Michael Bennet,s (D-Colo.... guaranteed benefits, and strengthens Medicare by ...e silver tsunami of retiring baby boomers fast app...gislation currently before Congress to address Med...
(Date:12/3/2009)...es minimally invasive procedures, study finds , ...entially fatal blood clots after surgery are a muc... British study finds. , "What is most striking ...asts much longer than people have thought," said D...iversity of Oxford and a leader of the team report...
Breaking Medicine News(10 mins):Health News:'Topping Out' Ceremony Marks Milestone in Construction of University Medical Center of Princeton at Plainsboro 2Health News:'Topping Out' Ceremony Marks Milestone in Construction of University Medical Center of Princeton at Plainsboro 3Health News:'Topping Out' Ceremony Marks Milestone in Construction of University Medical Center of Princeton at Plainsboro 4Health News:Americans United For Life: Senate Passes the Pro-Abortion Mikulski Amendment Under the Guise of 'Preventive Care' 2Health News:Settlement in AMA Lawsuit against UnitedHealth Gets Preliminary Approval from Federal Court 2Health News:Blood Clot Threat After Surgery Worse Than Thought 2Health News:Blood Clot Threat After Surgery Worse Than Thought 3
... The CDC reported today that 1 out o...vels of daily exercise. Treadmill desks provide an...vels of inactivity. , Pho...ical Activity Guidelines for Americans released to...
... Dec. 5 Following a USGS study released today,sho...s of the publicly treated,water that was tested, t...ers,to educate themselves on possible solutions. ,... The,USGS examined water from nine selected river...
...lvedRetiree Health Care Payments , , PORTLAND...oyees, who are members of the Teamsters Union, hel...,s Oak Harbor Freight terminal. Over 600 Teamster .... , , "We believe our retirees have upheld th...
..., Fla., Dec. 5 In recognition of the best,Florida...sparities across the,state, The Blue Foundation fo...f Blue Cross and Blue Shield of Florida (BCBSF), t..., The Sapphire Award is the only Florida sta...
... Healthcare technology experts from ...xt-Generation Medical Electronic Systems Forum hel...evices Healthcare Segment Director Patrick O&rsquo...Technology Director Tom O’Dwyer participated...
...S, Ohio In 1958, Ohio State University cancer res...adly disease now known as hairy-cell leukemia, a o...ted. , Now, 50 years later researchers from acros...ing Unanswered Questions." , The free Friday Satel...
Other Medicine News:Health News:Exceeding the Government's Minimum Health Guidelines with a Treadmill Desk 2Health News:Exceeding the Government's Minimum Health Guidelines with a Treadmill Desk 3Health News:Chemicals Remain in Most Treated Water, Says Report 2Health News:Striking Oak Harbor Employees Honor Retirees 2Health News:Florida's Top Health Care Nonprofits Honored With 2008 Sapphire Awards 2Health News: Analog Devices Healthcare Team Participates in MIT Forum on Medical Device Industry : ADI's healthcare technology experts Patrick O'Doherty and Tom O'Dwyer offer insights on trends impacting next-generation medical electronic systems. 2Health News: Analog Devices Healthcare Team Participates in MIT Forum on Medical Device Industry : ADI's healthcare technology experts Patrick O'Doherty and Tom O'Dwyer offer insights on trends impacting next-generation medical electronic systems. 3Health News: Analog Devices Healthcare Team Participates in MIT Forum on Medical Device Industry : ADI's healthcare technology experts Patrick O'Doherty and Tom O'Dwyer offer insights on trends impacting next-generation medical electronic systems. 4Health News:50 years of hairy-cell leukemia research to be observed 2Health News:50 years of hairy-cell leukemia research to be observed 3
(Date:12/3/2009)..., , WILMINGTON, Del., Dec. 3 /PRNewswir...zing in pharmaceutical risk management and optimal...sday, Dec. 9, on the FDA,s draft guidance on REMS ...nd its implications for REMS lifecycle management....nRx and an expert on REMS and risk management prog...
(Date:12/3/2009)..., , COSTA MESA, Calif., Dec. 3 /PRNewswire/...e on-Demand Printing Solutions, announces the add... line of secure prescription printing solutions. B...eries, TROY,s 3015 SecureRx(TM) Printers provide a...serJet workgroup printing capability and enhanced ...
(Date:12/3/2009)..., , NEW YORK, Dec. 3 Al...aking diagnoses a person can receive. This irrever...emory and thinking skills and eventually even the ...common cause of dementia among older people, AD af...ans, according to the National Institute on Aging....
Breaking Medicine Technology:New TROY SecureRx Prescription Printer Marks 50th Hospital Installation Milestone 2Alzheimer's Research May Lead to Preventing the Debilitating Disease 2Alzheimer's Research May Lead to Preventing the Debilitating Disease 3How to text message and avoid pain 8968 1How to text message and avoid pain 8968 2GS1 Canada and GHX Align to Make Canadas Healthcare Supply Chain More Efficient and Effective 49768 1GS1 Canada and GHX Align to Make Canadas Healthcare Supply Chain More Efficient and Effective 49768 2GS1 Canada and GHX Align to Make Canadas Healthcare Supply Chain More Efficient and Effective 49768 3GS1 Canada and GHX Align to Make Canadas Healthcare Supply Chain More Efficient and Effective 49768 4MasterControl and Datafarm Launch GxP2eCTD at the DIA 45th Annual Meeting 12748 1MasterControl and Datafarm Launch GxP2eCTD at the DIA 45th Annual Meeting 12748 2MasterControl and Datafarm Launch GxP2eCTD at the DIA 45th Annual Meeting 12748 3MasterControl and Datafarm Launch GxP2eCTD at the DIA 45th Annual Meeting 12748 4
...RDAM, December 4 Biopharmaceutical company Kiadis...ompleted treatment of the,last patient on its ATIR...lymphocyte cell based product, is under developmen...) and allow early immune reconstitution following ... end stage blood cancer,patients were treated with...
...IEGO, Dec. 4 NovaRx Corporation announced today t... position of President and Chief Operating Officer...years experience in drug discovery and a long hist...l discovery and development. He also has experien... developing pioneering new technologies. Prior to...
Other Medicine Technology:Kiadis Pharma Announces Positive Clinical Results for ATIR(TM) in Mismatched Bone Marrow Transplantations 2NovaRx Appoints Industry Veteran as President and COO 2NovaRx Appoints Industry Veteran as President and COO 3
...es is a national reference laboratory and a worldw...evelopment. ARUP offers an extensive test menu of ...l and anatomic pathology. Owned by the University ...han half of the nation's university teaching hospi...
...es is a national reference laboratory and a worldw...evelopment. ARUP offers an extensive test menu of ...l and anatomic pathology. Owned by the University ...han half of the nation's university teaching hospi...
...es is a national reference laboratory and a worldw...evelopment. ARUP offers an extensive test menu of ...l and anatomic pathology. Owned by the University ...han half of the nation's university teaching hospi...
...es is a national reference laboratory and a worldw...evelopment. ARUP offers an extensive test menu of ...l and anatomic pathology. Owned by the University ...han half of the nation's university teaching hospi...
Medicine Products: