Navigation Links
Synova Acquires Rights to Today Sponge Contraceptive, Plans Advertising Campaign

Synova Healthcare on Wednesday after purchasing New Jersey-based Allendale Pharmaceuticals, which markets the female contraceptive Today Sponge, //announced plans to begin an aggressive campaign to market the product, the Philadelphia Inquirer reports (Loyd, Philadelphia Inquirer, 1/17).

The Today Sponge, which is constructed of soft polyurethane foam and is inserted into the vagina for up to 24 hours, provides barrier protection and the spermicide nonoxynol-9 to prevent pregnancy. The device is 89% to 91% effective in preventing pregnancy but does not protect against sexually transmitted infections.

The sponge was introduced in 1983, but sale of the product was discontinued in 1995 because its manufacturer, Whitehall-Robbins -- now known as Wyeth -- did not want to invest in the equipment upgrades necessary to maintain FDA approval. Allendale in 2000 purchased the manufacturing rights to the sponge, and FDA approved it in April 2005.

The Today Sponge had sales of about 250 million from 1983 through 1995 (Kaiser Daily Women's Health Policy Report, 4/25/05). According to Synova, the product costs about $7.99 for a three-pack. Synova plans to begin an aggressive marketing campaign to inform consumers that 'the sponge is back,' Synova CEO Stephen King said.

The first 120 days of the campaign will focus on public relations and Internet advertisements and will be followed by television, radio and print advertisements in May, King said.

He added that the company will target members of the 'ob-gyn community' who are 'unaware this product is back.' Allendale will operate as a subsidiary of Synova and will continue to manufacture the Today Sponge, the Inquirer reports (Philadelphia Inquirer, 1/17).

Source: Kaiser Family Foundation
SRI
'"/>




Page: 1

Related medicine news :

1. Ossur Acquires the U.S. Orthopaedics Company
2. Stem of Hope: Stem Cell Research Acquires a Brittle Star As A model
3. Pfizer Acquires Worldwide Rights For New Overactive Bladder Drug
4. Premier Army Hospital Acquires PET-CT Scanner
5. Indoco Remedies Acquires La Nova Chem
6. Ranbaxy Acquires Glaxosmithklines Generic Unit in Spain
7. AIIMS Acquires Four-Armed Robot to Assist in Surgeries
8. Apollos Global Arm Acquires US-based Firm
9. ‘Obesity’ Acquires Permanent Resident Status in the US
10. Indias Wockhardt Acquires Irish Firm
11. Battle against Gum Disease Acquires new Weapon
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/24/2017)... , ... February 24, 2017 , ... The Smart Machine ... from Oxford University predict that 47 percent of all jobs in the United States ... “smart” and “successful.” The day of the aggressive know-it-all who steamrolls over colleagues is ...
(Date:2/24/2017)... ... February 24, 2017 , ... With ProGlass Prism users now ... . Users have total control over position, rotation, distortion, edge softness, edge blur, chromatic ... Cut Pro X. , With ProGlass Prism users are given the tools and ...
(Date:2/24/2017)... Farifax, VA (PRWEB) , ... February 24, 2017 , ... ... winners for excellence in radiology marketing programs at the annual Building Better ... the Worthington Renaissance Fort Worth Hotel in Fort Worth, Texas. Nine awards are given ...
(Date:2/23/2017)... MA (PRWEB) , ... February 23, 2017 , ... ... and Department of Justice jointly issued a letter to withdraw previous ... accordance with their gender identity. The guidance issued in May 2016 by the ...
(Date:2/23/2017)... ... 2017 , ... Los Angeles-based weight loss surgeon Michael Feiz, M.D., F.AC.S. will ... to Hot,” which will begin airing on February 24, 2017. The show chronicles the ... 2012 reality television series, “Here Comes Honey Boo Boo.” The earlier series from TLC ...
Breaking Medicine News(10 mins):
(Date:2/24/2017)... Following receiving CE Marking in Europe ... AMAR is a major milestone for the country where the device was developed ... market in Israel   ... inclusion in the National Health Basket , Israel , ... E-QURE Corp. (OTCQB: EQUR), a leader in medical devices for the treatment of advanced wound ...
(Date:2/24/2017)... Research and Markets has announced the addition of the ... their offering. ... research Dry eye Drugs Price Analysis and Strategies - 2016, provides drug ... research answers the following questions: What are ... are they positioned in the Global Dry eye market? ...
(Date:2/24/2017)... Feb. 23, 2017 The U.S. Food ... PhenoTest BC Kit, performed on the Pheno System. ... that cause bloodstream infections and provide information about ... to (antibiotic sensitivity). The test also reduces the ... important information, which can guide antibiotic treatment recommendations ...
Breaking Medicine Technology: