( In spite of increased concern over skin...)Sun Protection Ignored Despite Warnings,Health

In spite of increased concern over skin cancer many people still disregard the use of sunscreen to protect their skin. In a recently concluded survey it was noticed that one in three Briton do not protect their skin from the sun.

More than 75,000 new cases of skin cancer are diagnosed in the UK each year, and recent research predicts that the incidence of melanoma skin cancer will treble in the next 30 years.

Research by the Institute of Cancer Research has found that over a third of people do not use sunscreen while sunbathing, and nearly half of the 2,000 people surveyed were unable to describe the signs of skin cancer. One in 10 said more should be done to educate people about the dangers of skin cancer.

82% of the people polled said that they knew the dangers of a sun bed and have not been using them.

"These results reflect the fact that people are deeply concerned about skin cancer, but that many people still do not know how to look after their skin. The number of people getting skin cancer is rising dramatically, so it is vitally important that everyone is aware of how to protect themselves from the harmful rays of the sun," said Professor Richard Marais from The Institute of Cancer Research.

"Most cases of skin cancer can be avoided, and if caught early enough the disease can be treated. That is why everyone should know the signs and symptoms of the disease and visit their doctor immediately if in any doubt."

Experts also warn that climate change may cause the number of cases to increase even more dramatically than predicted. Professor Richard Marais said: "There is growing concern about climate change and its long term effects on the weather. If this leads to more sunshine then it is likely that the incidence of skin cancer, which is caused by overexposure to UV light, will rise at an even more alarming rate."

Rebecca Russell, manager of Cancer Research UK's SunSmart cam
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