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Substance Abuse Prevention Messages Better Received Among Teenagers in the Form of Media Campaigns and Curriculum

about half as many teens reported taking up use of alcohol or marijuana, compared to teens in communities with no program. In schools without the media campaign or classes, more than 20 % of the students reported having tried alcohol and/or marijuana. But in schools with the media campaign and curriculum the percentages were just slightly more than 10 %.

Slater said that media and curriculum appeared to have independent effects on lowering drug and alcohol use. The media programs had a larger impact with respect to marijuana than did the school curriculum because students take a course, but after it is over its influence starts to fade. Kelly said that the researchers were surprised and are continuing similar research projects to see if the effects can be replicated and improved.


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