Navigation Links
Substance Abuse Prevention Messages Better Received Among Teenagers in the Form of Media Campaigns and Curriculum

According to the new study a well designed community campaign can dramatically cut marijuana and alcohol use among young teens. The study was conducted in 32 schools in 16 communities around the country.// As a result of this campaign half the number of students who began using marijuana and alcohol during the two years of the project stopped the habit when compared to students in communities without the program.

Michael Slater, principal investigator of the study and professor of communication at Ohio State University commended on the effect the program had on the teens. The campaign included print materials, such as posters, promotional items such as book covers, tray liners, T-shirts, water bottles, rulers and lanyards. Slater said the success could be attributed to the well-researched theme, developed by study co-author Kathleen Kelly, professor of marketing at Colorado State University.

Be Under your own Influence is the theme which speaks to teens about the establishment of their own identities in the ever changing world. It mainly talks about being independent and in control. Office of National Drug Control Policy for its national campaign adopted the theme Above the Influence. The result of the campaigns will be published in the journal Health Education Research: Theory and Practice.

The study involved 16 small communities in all regions of the United States. In these communities, volunteers provided posters to local businesses and organizations, organized anti-drug events, and provided information to the local media. The rest of the communities had no media program of any kind. In all, 4,216 students participated. They completed questionnaires that examined their alcohol, cigarette and marijuana use. They were surveyed four times over two years. The study was supported by a grant from the National Institute on Drug Abuse (NIDA).

Results showed that in communities with the Be under Your Own Influence campaign, only about half as many teens reported taking up use of alcohol or marijuana, compared to teens in communities with no program. In schools without the media campaign or classes, more than 20 % of the students reported having tried alcohol and/or marijuana. But in schools with the media campaign and curriculum the percentages were just slightly more than 10 %.

Slater said that media and curriculum appeared to have independent effects on lowering drug and alcohol use. The media programs had a larger impact with respect to marijuana than did the school curriculum because students take a course, but after it is over its influence starts to fade. Kelly said that the researchers were surprised and are continuing similar research projects to see if the effects can be replicated and improved.


'"/>




Related medicine news :

1. Substance abuse linked to adult antisocial syndrome
2. UV- Light Tanning As A Type Of Substance-Related Disorder
3. Homeless People More Prone To Substance Abuse
4. Using Herbal Products Heightens Substance Abuse Risk in Teens
5. Healthcare Worker Arrested For Administering Noxious Substances
6. Better Screening Now Possible For ADHD In Adult Substance Users
7. More Medicines Found To Contain Toxic Substance
8. Substance P May Pre-empt VIP in Regulating Temperature
9. Fact Sheet on Polonium-210 - The Substance That Killed Former Russian Spy
10. BBIC – A SOY-based Substance Treats Multiple Sclerosi
11. Natural Brain Substance Linked to Parkinsons Symptoms
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:4/30/2016)... ... April 30, 2016 , ... Orlando-based Maximized Living has selected Dr. ... gold in Rio. Under the care of Maximized Living doctors at the London ... unprecedented showing, Maximized Living is sending the largest contingent of elite chiropractors to Rio ...
(Date:4/29/2016)... ... April 29, 2016 , ... In an article published ... her enthusiasm for Botox and lip injections, which she underwent in order to feel ... Valley Music and Arts Festival. The article explains that Ms. Mirmelli’s situation is not ...
(Date:4/29/2016)... ... April 29, 2016 , ... Shamangelic ... the addition Onnit brand Alpha BRAIN and New Mood Daily-Stress Formula for brain ... mood optimization products to the store is just one more way Shamangelic Healing ...
(Date:4/29/2016)... ... April 29, 2016 , ... The ... nation’s productivity, stability, even security. Most importantly, employees are the single most important ... are American workers so unhappy? , Just under half of American workers are ...
(Date:4/29/2016)... ... 29, 2016 , ... Conditions were ideal for Global Lyme Alliance’s (GLA) 2nd ... sunny skies, a light breeze and temperatures in the 60s. Over 400 runners, walkers ... and Walk and 1-mile walk were held to increase awareness about Lyme disease ...
Breaking Medicine News(10 mins):
(Date:4/29/2016)... BERLIN , April 29, 2016 ... world-leading glyco-biology expertise, today announces the appointment of Dr. ... Dr. Zurlo is an oncologist with many years ... pharmaceutical and biotechnology industries. His last role was at ... Member of the Executive Board. Previously Dr. Zurlo held ...
(Date:4/28/2016)... , April 28, 2016 Research ... "Global Plastic Surgery Products Market 2016-2020" report to ... ) , The global plastic surgery products ... 9.47% during the period 2016-2020. , ,The growing adoption ... to the growth of the market. Lasers are used ...
(Date:4/28/2016)... NEW YORK , April 28, 2016 ... of online consumer insights on healthcare, announced today that ... in their report Cool Vendor in Life Sciences, ... , April 15, 2016.  The report focuses on life-science- ... to gain insight from patients and doctors, confirm medication ...
Breaking Medicine Technology: