Navigation Links
Subliminal Advertising works

Subliminal advertising, an idea which emerged in the late 1950s was later discarded as a stunt. However recent research says it actually works//.

James Vicary is the one who pioneered this in 1957. He claimed that movie goers who were shown an advertisement for less than a second actually bought the advertised product. He had tested this on popcorn and Coco-cola. However scientists failed to see his results in the tests they had conducted. Vicary later mentioned that his results were fabricated.

A university in Netherlands is now doing research on this. They are now discovering that in right conditions a brand can be promoted successfully.

The researchers asked 50 participants to count a string of Bs on a screen while a 23-millisecond message was flashed. One set of participants saw the words Lipton Ice Tea while the other group got a meaningless word.

After completing this exercise the participants were asked to rate their thirst and were given a choice between Lipton Ice tea or a local brand of water. This ‘thirsty ‘people were likely to choose the Lipton Ice Tea when they had received the subliminal message.

In a similar exercise 105 volunteers were given a very salty sweet before being exposed to the subliminal message showed similar results.

The percentage of those who considered themselves thirsty chose Lipton tea message from the control group while only 20 percent of those who were thirsty and who were in the control group chose Lipton Ice.

According to lead researcher Johan Karremans the results indicate that subliminal advertising works only when the advertisement is goal-relevant", The team's next step is to see how long-lasting the subliminal effects are.

The results of the study has been published in the Journal of Experimental Social Psychology.


Page: 1

Related medicine news :

1. Anti-tobacco Advertising Can Reduces smoking Among Teens
2. New Rule Results In The Complete Makeover In The Field Of Drug Advertising
3. Pfizer Commences Its Advertising for Celebrex with All the Warnings
4. Drug Advertising needs to be Limited
5. Tobacco Advertising Through Movies Luring Kids
6. Advertising Blamed For Kids Poor Choices
7. CDC Uses Advertising Campaign to Get Kids Moving
8. Synova Acquires Rights to Today Sponge Contraceptive, Plans Advertising Campaign
9. Fireworks can spell death for asthmatic children
10. How brain works
11. How a mans mind really works
Post Your Comments:

(Date:11/28/2015)... ... 28, 2015 , ... Safe storage for contraceptive devices may not always be ... New Jersey and the other from Bradley Beach, New Jersey, there is an easy ... of having to replace NuvaRings more often than necessary. As such, it affords peace ...
(Date:11/27/2015)... ... November 28, 2015 , ... There is only one major question facing all ... year? , This question has not been an easy question to answer. Especially when ... and the younger workforce don’t share the same discipline around working long hours. ...
(Date:11/27/2015)... ... November 27, 2015 , ... ... care in America. As people age, more care is needed, especially with Alzheimer’s, ... and medical professionals are being overworked. The forgotten part of this equation: 80 ...
(Date:11/27/2015)... ... , ... Lizzie’s Lice Pickers just announced a special promotion that will run ... purchase of lice treatment product. In addition, customers will receive a complimentary head Check ... lice is a sure way to ruin the holidays, so we encourage all of ...
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... ... motto of progress through sharing, the 2016 Building Better Radiology Marketing Programs ... conference will begin on Sunday, March 6, 2016, at Caesars Palace in Las ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... 26 november 2015 AAIPharma Services ... geplande investering aan van ten minste $15,8 ... en het mondiale hoofdkantoor in ... resulteren in extra kantoorruimte en extra capaciteit ... groeiende behoeften van de farmaceutische en biotechnologische ...
(Date:11/26/2015)... 26, 2015 Research and Markets ( ) ... Pacemaker Market Outlook to 2019 - Rise in Cardiac Disorders ... report to their offering. Boston ... Boston scientific and others. --> ... Biotronik, Boston scientific and others. ...
(Date:11/26/2015)... 2015 ... the  "2016 Future Horizons and Growth ... Testing Market: Supplier Shares, Competitive Intelligence, ... --> ) has ... Future Horizons and Growth Strategies in ...
Breaking Medicine Technology: