Navigation Links
Subliminal Advertising works

Subliminal advertising, an idea which emerged in the late 1950s was later discarded as a stunt. However recent research says it actually works//.

James Vicary is the one who pioneered this in 1957. He claimed that movie goers who were shown an advertisement for less than a second actually bought the advertised product. He had tested this on popcorn and Coco-cola. However scientists failed to see his results in the tests they had conducted. Vicary later mentioned that his results were fabricated.

A university in Netherlands is now doing research on this. They are now discovering that in right conditions a brand can be promoted successfully.

The researchers asked 50 participants to count a string of Bs on a screen while a 23-millisecond message was flashed. One set of participants saw the words Lipton Ice Tea while the other group got a meaningless word.

After completing this exercise the participants were asked to rate their thirst and were given a choice between Lipton Ice tea or a local brand of water. This ‘thirsty ‘people were likely to choose the Lipton Ice Tea when they had received the subliminal message.

In a similar exercise 105 volunteers were given a very salty sweet before being exposed to the subliminal message showed similar results.

The percentage of those who considered themselves thirsty chose Lipton tea message from the control group while only 20 percent of those who were thirsty and who were in the control group chose Lipton Ice.

According to lead researcher Johan Karremans the results indicate that subliminal advertising works only when the advertisement is goal-relevant", The team's next step is to see how long-lasting the subliminal effects are.

The results of the study has been published in the Journal of Experimental Social Psychology.


'"/>




Page: 1

Related medicine news :

1. Anti-tobacco Advertising Can Reduces smoking Among Teens
2. New Rule Results In The Complete Makeover In The Field Of Drug Advertising
3. Pfizer Commences Its Advertising for Celebrex with All the Warnings
4. Drug Advertising needs to be Limited
5. Tobacco Advertising Through Movies Luring Kids
6. Advertising Blamed For Kids Poor Choices
7. CDC Uses Advertising Campaign to Get Kids Moving
8. Synova Acquires Rights to Today Sponge Contraceptive, Plans Advertising Campaign
9. Fireworks can spell death for asthmatic children
10. How brain works
11. How a mans mind really works
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... ... ... Global Healthcare Management’s 4th Annual Kids Fun Run brought out many kids this ... by Global Healthcare Management’s CEO, Jon Letko, is aimed at getting kids excited about ... ages; it is a non-competitive, non-timed event, which is all about having fun and ...
(Date:10/13/2017)... ... ... “America On The Brink”: the Christian history of the United States and the ... published author, William Nowers. Captain Nowers and his wife, Millie, have six children, ... in the Navy. Following his career as a naval aviator and carrier pilot, ...
(Date:10/12/2017)... ... October 12, 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ), one ... an innovative new design of the shoulder pad. The shoulder pad provides optimal ... controlling your pain while using cold therapy. By utilizing ice and water that is ...
(Date:10/12/2017)... ... 2017 , ... HMP , a leader in healthcare events and education, today ... Digital Award for ‘Best B-to-B Healthcare Website.’ Winners were announced during the Eddie & ... award competition recognizes editorial and design excellence across a range of sectors. This year’s ...
(Date:10/12/2017)... ... October 12, 2017 , ... In the United States, single-family ... some states—like New York, New Jersey, Massachusetts, Texas, Virginia, Connecticut, and California—the average ... extremely low property-tax rates, which contributes to the relatively lower cost of living ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... -- Eli Lilly and Company (NYSE: LLY ) ... of 2017 on Tuesday, October 24, 2017. Lilly will ... the investment community and media to further detail the ... begin at 9 a.m. Eastern time. Investors, media and ... the conference call through a link that will be ...
(Date:9/28/2017)... Cohen Veterans Bioscience and Early Signal Foundation ... and home sensors for real-time monitoring of patients with ... nonprofit organization focused on disruptive health solutions for rare ... system to record and integrate behavioral, cognitive, physiological and ... ...
(Date:9/23/2017)... HORSHAM, Pa. , Sept. 22, 2017 ... received a complete response letter from the U.S. Food ... (BLA) seeking approval of sirukumab for the treatment of ... response letter indicates additional clinical data are needed to ... of moderately to severely active RA. ...
Breaking Medicine Technology: