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Striving to Make India Free from Tooth Decay

ural India does not use a toothbrush to clean teeth. This problem is reflected in the status of oral health in India -- more than 60% of 15 year olds and 80% among 35 years & above, have dental problems.

Mr. Vinay Hegde, Executive Vice President, Marketing, Colgate-Palmolive (India) Limited said, “The primary reason for this startling feedback from our survey is lack of awareness. Through our concentrated efforts during the Oral Health Month, we want to empower people with the right knowledge so that they are motivated to give oral health adequate attention. At any time in your life from 5 years to 70 years old, it is never too late to improve the health of your teeth. This is why throughout Oral Health Month this year, we will be organizing free public dental check ups, offering free advice and distributing free Colgate samples, encouraging people to look after their teeth whatever their age and providing simple steps that everyone can use to fight the risk of dental decay.”

Free Dental Check-Ups in 102 cities.

While Oral Health Month 2004 saw free dental check-ups being conducted in 6 cities, OHM 2005 mobilized over 3,600 dentists to expand this to 50 cities. In 2006, Colgate and IDA have scaled up their reach with approximately 5,000 dentists across 102 cities. The free dental check-ups will be held at the clinics of the dentists in each of the 102 cities, to allow maximum number of people to avail the offer. Information leaflets will be given at select local retail outlets to enable shoppers to call their local dentist and set up an appointment. The leaflets will contain details of dental clinics in their vicinity.

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