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Striving to Make India Free from Tooth Decay

Colgate-Palmolive (India) Limited, the market leader in oral care, in association with the Indian Dental Association (IDA) today announced that September’06 will be// observed as Oral Health Month. Now in its third year, Oral Health Month (OHM) is an intensive month-long oral health awareness campaign in India to establish and promote the importance of good oral health habits for all ages. This year, the theme of Oral Health Month is “Towards Zero Tooth Decay”.

Oral Health Month 2006 will include outreach events taking place across 102 cities, up from 50 cities in 2005. These include free public dental check-ups, oral education in schools, consumer activities that enhance awareness about oral hygiene and dental mobile vans to provide dental education and free dental check-ups in underprivileged areas in Chennai, Kolkata, Mumbai and New Delhi. Colgate will distribute educational material which has tips for maintaining good oral hygiene.

Announcing Oral Health Month 2006, Mr. Roger D Calmeyer, Managing Director, Colgate-Palmolive (India) Limited said, “Improving the oral health of the people in general has been a guiding principle at Colgate for generations. In 2006, we have taken what has been a tremendous success and virtually doubled our target of educating people about the benefits of good oral hygiene. By simply following a regular regimen of oral hygiene and periodic dental check-ups, people can enjoy a much healthier lifestyle. We are grateful for the support from the dental profession in ensuring that we are spreading the message and providing people from all sections of the economy with the opportunity for free dental check-ups and advice.”

A recent Colgate Usage and Attitude survey, showed that 60% of people surveyed have never visited a dentist, over 50% are not concerned about preventing or curing dental problems, almost 30% do not use any oral care product, 75% of toothpaste users brush only once a day and over 50% of r
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