Navigation Links
Stop Exploiting Children ! Anti Obesity Charter On Junk Food Ads

An anti obesity charter which will be adopted later this month at the World Health Organization conference in Turkey, calls for curbs on food advertisements targetting// children.

The draft WHO charter says: "Special attention needs to be focussed on vulnerable groups such as children and adolescents, whose credulity should not be exploited by commercial activities." It calls for marketing pressure to be toned down, especially when aimed at children.

The rise in childhood obesity in European countries is highest in Britain. It is expected that unless strong measures are taken, the figure will reach one million by 2010. Professor Phil James, chairman of the International Association for the Study of Obesity is of the opinion that restriction of advertisements is important, along with promotion of proper diet and exercise.

All soft drinks should be banned, and sweets reduced, he feels. Also, children should be encouraged to try other healthy options. He criticised the marketing strategy of advertisers, claiming that they sabotaged the attempts of parents to guide their children into a healthy lifestyle. He said the children should not be commercialised in this incessant way which influenced them more strongly than their parents could.

Cathy Moulton, care adviser at Diabetes UK, was concerned about the prospect of increasing numbers of children developing Type 2 diabetes, which used to be seen mostly in adults. Life expectancy will then be affected, so it is important that junk food is banned, she said.

Ofcom, UK's media regulator, has not recommended a total ban while setting out the guidelines, expected later this month. But health groups are insisting on more stringent action against advertisements for unhealthy foods.

Dr Francesco Branca of the WHO said the the industry was for self-regulation, but added: "Early indications are that this may not be sufficient".

European countries h ave differing policies on this issue.

In Norway and Sweden, there are statutary bans, Ireland and Finland have guidelines, and the advertising and media industries in the Netherlands, Portugal and Spain are self regulated.

All TV ads in France for processed foods, or products with added fat, sweeteners or salt carry a mandatory health warning, otherwise the advertiser has to contribute to health campaigns.

The WHO conference is being held in Istanbul on November 15.
MAL
'"/>




Related medicine news :

1. Antibiotics Dangerous for Diarrhoea in Children Caused by E.Coli
2. Inhaled Steroids Safe & Effective for Children with Asthma
3. General Anesthesia Safe For Children On Ketogenic Diet Suffering From Epilepsy
4. Children suffer the most when parents divorce
5. Childrens snoring may indicate a serious problem
6. Children exposed to smoke show decreased levels of Vitamin C
7. Children! Protecting them from medical mistakes
8. Children who used anaesthesia drugs could suffer brain damage
9. Children’s Cholesterol Matter
10. Race Affects Sleep in Children
11. Vaccine Reduces antibiotic-resistant infections in Children
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:5/31/2016)... (PRWEB) , ... May 31, 2016 , ... Dr. Charles ... and Dentistry of New Jersey in the class of 1986, where he graduated in ... dentistry at his current location in Livingston since 1989. He has been a member ...
(Date:5/31/2016)... ... 2016 , ... To meet a growing demand for professionals ... University of Scranton is adding a Certificate in Health Informatics to its online ... growing field of healthcare information. , Healthcare organizations are under growing pressure ...
(Date:5/31/2016)... ... May 31, 2016 , ... Super Powder, a supplement ... on the go individuals and dedicated athletes, continues to transform the nutritional supplement industry ... whey, pea and milk protein, branched-chain amino acids (BCAA), alkaline minerals, wheat grass, digestive ...
(Date:5/30/2016)... ... May 30, 2016 , ... ... of FCPX," said Christina Austin - CEO of Pixel Film Studios. , ... Final Cut Pro X. Choose from abstract transitions to more simple wipes with ...
(Date:5/30/2016)... ... May 30, 2016 , ... Shaolin Institute ... 8-day-8 and 8-night special intensive summer training camp starts on June 17th on ... offers families and children a fun and unique experience with an opportunity to ...
Breaking Medicine News(10 mins):
(Date:5/26/2016)... , May 26, 2016 A ... growth is the emergence of new treatments. Cardax, a ... for osteoarthritis treatment. The therapy is expected to fulfil ... Research UK is conducting studies to develop new treatments ... where the genes involved in osteoarthritis are being investigated, ...
(Date:5/26/2016)... 2016 Since its commercial introduction ... essential life science tool for conducting genetic studies in ... reveals in its new report that the industry sits ... powered by a range of new applications in the ... http://photos.prnewswire.com/prnh/20140723/694805 ) , Since the ...
(Date:5/25/2016)... und GERMANTOWN, Maryland , May ... mit Therawis bedient dringenden ... QIAGEN N.V. (NASDAQ: QGEN ... eine Lizenz- und Entwicklungsvereinbarung mit Therawis Diagnostics GmbH ... Onkologie eingegangen zu sein. Ein erstes Projekt wird ...
Breaking Medicine Technology: