Navigation Links
Stop Exploiting Children ! Anti Obesity Charter On Junk Food Ads

An anti obesity charter which will be adopted later this month at the World Health Organization conference in Turkey, calls for curbs on food advertisements targetting// children.

The draft WHO charter says: "Special attention needs to be focussed on vulnerable groups such as children and adolescents, whose credulity should not be exploited by commercial activities." It calls for marketing pressure to be toned down, especially when aimed at children.

The rise in childhood obesity in European countries is highest in Britain. It is expected that unless strong measures are taken, the figure will reach one million by 2010. Professor Phil James, chairman of the International Association for the Study of Obesity is of the opinion that restriction of advertisements is important, along with promotion of proper diet and exercise.

All soft drinks should be banned, and sweets reduced, he feels. Also, children should be encouraged to try other healthy options. He criticised the marketing strategy of advertisers, claiming that they sabotaged the attempts of parents to guide their children into a healthy lifestyle. He said the children should not be commercialised in this incessant way which influenced them more strongly than their parents could.

Cathy Moulton, care adviser at Diabetes UK, was concerned about the prospect of increasing numbers of children developing Type 2 diabetes, which used to be seen mostly in adults. Life expectancy will then be affected, so it is important that junk food is banned, she said.

Ofcom, UK's media regulator, has not recommended a total ban while setting out the guidelines, expected later this month. But health groups are insisting on more stringent action against advertisements for unhealthy foods.

Dr Francesco Branca of the WHO said the the industry was for self-regulation, but added: "Early indications are that this may not be sufficient".

European countries h ave differing policies on this issue.

In Norway and Sweden, there are statutary bans, Ireland and Finland have guidelines, and the advertising and media industries in the Netherlands, Portugal and Spain are self regulated.

All TV ads in France for processed foods, or products with added fat, sweeteners or salt carry a mandatory health warning, otherwise the advertiser has to contribute to health campaigns.

The WHO conference is being held in Istanbul on November 15.
MAL
'"/>




Related medicine news :

1. Antibiotics Dangerous for Diarrhoea in Children Caused by E.Coli
2. Inhaled Steroids Safe & Effective for Children with Asthma
3. General Anesthesia Safe For Children On Ketogenic Diet Suffering From Epilepsy
4. Children suffer the most when parents divorce
5. Childrens snoring may indicate a serious problem
6. Children exposed to smoke show decreased levels of Vitamin C
7. Children! Protecting them from medical mistakes
8. Children who used anaesthesia drugs could suffer brain damage
9. Children’s Cholesterol Matter
10. Race Affects Sleep in Children
11. Vaccine Reduces antibiotic-resistant infections in Children
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:5/28/2017)... , ... May 28, 2017 , ... Viewers likely know ... the Emmy award-winner is also noted for his work on NBC’s The West Wing ... the host of the new series “Informed,” which puts the spotlight on important modern-day ...
(Date:5/27/2017)... ... ... In any business, follow up is critical to success. It is the same ... there will always be some patients who can’t or won’t make a immediate decision. ... it comes to presenting treatment. After the patient leaves, most practices end up ...
(Date:5/26/2017)... ... May 26, 2017 , ... Mediaplanet is proud to announce the launch ... Today, which will educate readers on how to take care of all aspects of ... is placed on melanoma. Dancing with the Stars professional, Witney Carson, shares her journey ...
(Date:5/26/2017)... ... May 26, 2017 , ... The Radiology ... to focus on current legislative activity and the latest regulatory concerns impacting RBMA ... Sunday, Sept. 10, and will continue through Monday, Sept. 11, at the Ritz-Carlton, ...
(Date:5/26/2017)... MN (PRWEB) , ... May 26, 2017 , ... A ... U.S. states with the healthiest seniors are located in the Midwest. With the average ... more and more people are concerned with both the quality and affordability of where ...
Breaking Medicine News(10 mins):
(Date:5/9/2017)... -- Demonstrating its commitment to representing research- based biopharmaceutical ... Research and Manufacturers of America (PhRMA) today approved ... have to meet new research and development (R&D) ... PhRMA. "By putting in place new ... message that being a member of PhRMA means ...
(Date:5/9/2017)... Ore. , May 9, 2017  Semler ... that provides technology solutions to improve the clinical ... financial results for the first quarter ended March ... our products enable our customers to identify when ... to intervene before events like heart attacks or ...
(Date:5/8/2017)... Mich. , May 8, 2017  Diplomat Pharmacy, ... WRB Communications, Inc. ("WRB"), a health care service ... . WRB specializes in relationship management programs ... WRB will join ... Diplomat,s commercialization support services for manufacturers, biotech firms, and ...
Breaking Medicine Technology: