Navigation Links
Statutory Warnings on Cigarette Packs- Make It Bigger and Brighter, Say Researchers

Researchers have a piece of advice for governments who want to help smokers kick ‘butts’; keep all warnings// printed on cigarette packages as graphic and as big as possible.

The UN’s World Health Organization (WHO) identifies smoking as the second major cause of death in the world. It is responsible for the death of one in 10 adults worldwide, or about five million deaths each year.

The researchers led by David Hammond, Ph.D., of Canada's University of Waterloo analyzed smoking prohibitory messages on cigarette packets marketed in Canada, Australia, Britain and U.S during the period 2002 to 2005.

The researchers quizzed around 15,000 smokers on how effective these messages were in alerting them to the dangers of smoking and in helping them quit.

The results published in American Journal of Preventive Medicine seek to encourage governments to pay attention to the way these messages are displayed as they had a bigger impact than expected.

In Canada highest response or awareness to these messages was recorded. Sixty percent of those questioned said there were alerted to the ills of smoking by these messages. Here the ads printed on the cigarette packet were large colorful graphic representations such as a drooping cigarette indicating impotence, a rotting mouth –indicative of gum disease, mouth cancer etc.

Next came Britain, which introduced large text messages on the front of the packet and smaller warnings on the side. This was in 2003, when the study was being carried out.

Before the new messages were introduced, only 44 percent of British smokers said they were aware of packet warnings. Afterwards, the awareness rose to 82 percent, a sign that bigger messages and new messages are vital, according to the researchers.

In Australia text messages covered more than a quarter of the pack, and an awareness of 52 percent was recorded.

Awareness among Americans was dismally l ow at 32 percent. Here there was a warning from the U.S surgeon-general given as a small text message printed on the side of the cigarette packet. Incidentally, this message has remained unchanged since 1984.

Researchers also reported a direct link between willingness to quit and ad size and type.

In Canada and Britain, more than 10 percent said the labels had stopped them from reaching for a cigarette at some point in the past six months, and nearly 40 percent said the warnings had prompted them to think about giving up smoking in the previous month.

In the US, those figures were around seven percent and about 25 percent respectively.

In response to the study, Professor Gerard Hastings, of the Institute of Social Marketing at the University of Stirling, says: "We know health warnings work and can save lives as a result. But this study shows that the design and freshness of the message affects how well it does its job."

Some other countries get even more graphic with their warning labels, according to the report. For instance, a Thai label includes a picture of a man smoking, with skulls floating in the background. A Brazilian label shows an unhappy couple in bed, with a warning about impotence from smoking.

Another label image proposed by the European Union is a drawing of a dead man, his eyes covered by a cloth, lying on a table. The words "Smokers die younger" appear next to that image.

Similar research funded by Cancer Research UK has found that prominent warnings were more likely to be read but they must also be updated regularly or smokers became resistant to them.


NN
'"/>




Related medicine news :

1. People Still Neglect To Use Sunscreen In Spite Of Cancer Warnings
2. Malaria Warnings On The Rise in UK
3. ADHD Drugs Should Have All The Warnings On The Label
4. A Testing Time for TESCO, for Choosing to Junk Food Warnings
5. Britain To Put Health Warnings On Alcohol In Two Years
6. Pfizer Commences Its Advertising for Celebrex with All the Warnings
7. New Zealand To Issue Graphic Warnings In Cigarette Packs
8. No Health Warnings On Use Of Antidepressants For Children
9. Added Stress To Pregnant Mothers From Pre-Scan Warnings
10. Graphic Warnings on Cigarette Labels
11. Pain Killers To Carry Warnings About Heart Attack And Stroke Risk
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/23/2017)... ... , ... MD Now Urgent Care opened its newest location on ... marks the urgent care center's eighth location in Miami-Dade county. , The center's address ... The new clinic offers a wide array of services to patients in ...
(Date:6/23/2017)... ... June 23, 2017 , ... Ross Insurance ... With the Federal Emergency Management Agency’s (FEMA) recent update of flood zones, more ... 2012, the Biggert-Waters Act was enacted to reflect the actual risk in flood ...
(Date:6/23/2017)... ... ... Ulster University, Magee Campus in Northern Ireland is hosting The Schools for ... to graduate students exciting new and innovative hope research based on iFred’s “Schools for ... Improvement Service of the Western Health & Social Care Trust (WHSCT) in partnership with ...
(Date:6/23/2017)... ... 23, 2017 , ... Jusino Insurance Services, a locally owned ... greater Chicago metropolitan area, is embarking on a charity drive in conjunction with ... Founded in 1897, Hephzibah Children’s Association is one of the oldest social services ...
(Date:6/23/2017)... ... June 23, 2017 , ... Radabaugh ... planning to families and business owners in North Central West Virginia, is embarking ... services to differently abled residents in the region. , The Stepping Stones organization ...
Breaking Medicine News(10 mins):
(Date:6/13/2017)... June 13, 2017 Zimmer Biomet Holdings, Inc. (NYSE ... announced that the U.S. Food and Drug Administration (FDA) has ... 2015 relating to its Zhejiang, China ... "The successful clearance of the Warning Letter related ... facility is a measure of the progress we have made ...
(Date:6/10/2017)... June 9, 2017  Shane K. Burchfield, DPM, is recognized by ... as a Podiatrist in Alabama . ... First Foot Care. He brings over 20 years of experience, as ... and healthcare, to his role. ... PC is pleased to welcome you to his practice," ...
(Date:6/8/2017)... , June 8, 2017  Less than a ... hit more than 200,000 companies, including hospital networks, in ... heralded as one of the largest online extortion attempts ... the healthcare market, it is imperative that providers understand ... their data from this — and many other very ...
Breaking Medicine Technology: