Navigation Links
South Asians in Canada being wooed by chips now!

As a strategic step taken by the Canadian snacks company Frito Lay Canada has launched a new range of potato chips which are targeting the South Asians.

40 chip flavours created and tested include seaweed, cucumber //and green tea before choosing spicy curry and wasabi for test marketing. Stores were stocking these chops from February on.

In the Greater Toronto Area alone, South Asians annually spends $12.6 billion on retail goods and services, according to a marketing firm in Toronto.

The desire for stronger flavours by the Asians was the reason for their launch. Frito Lay needed to strike a balance between authentic Asian flavours and the taste comfort levels of Canadians, according to Dale Hooper, vice president of brand marketing.

In the words of Hooper, "In Asia, they have a plethora of different snacking options - nuts, meats. Those kinds of things are much bigger from an Asian perspective. So the challenge for us was to find the perfect intersection between the flavours and tastes they like and something Western, which is the potato chip."

Source: IANS


'"/>




Page: 1

Related medicine news :

1. South Africa dilly-dallying on AIDS situation
2. Cipla holds talks with mining giant to supply AIDS drugs for South African workers
3. South Africa Wins landmark case against pharmaceutical giants
4. Over Six Million HIV Infected People In South Africa- Finds A Survey
5. The Kidney Transplantation conspiracy in South Africa
6. Phase II trails of new HIV vaccine to be held in South Africa
7. South Africa May Start Manufacturing Bird Flu Vaccines
8. Smoking Banned In Southeast Asian Games Venues
9. AIDS bias successfully overcome by Indian Muslims in South Africa
10. Increase in the Number of Cases of Animal Diseases in New South Wales.
11. Possibility Of Bird Flu Outbreak In South Africa Ruled Out
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/25/2016)... , ... June 25, 2016 , ... Austin residents seeking ... American College of Mohs Surgery and to Dr. Russell Peckham for medical and surgical ... effective treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed by ...
(Date:6/25/2016)... ... , ... "With 30 hand-drawn hand gesture animations, FCPX users can easily customize ... Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 hand-drawn pictures into ... Simply select a ProHand generator and drag it above media or text in the ...
(Date:6/25/2016)... ... 25, 2016 , ... As a lifelong Southern Californian, Dr. Omkar Marathe earned ... the David Geffen School of Medicine at UCLA. He trained in Internal Medicine at ... fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the opportunity ...
(Date:6/25/2016)... ... 2016 , ... On Friday, June 10, Van Mitchell, Secretary of the Maryland ... iHire in recognition of their exemplary accomplishments in worksite health promotion. , The Wellness ... & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one of ...
(Date:6/24/2016)... Los Angeles, CA (PRWEB) , ... June 24, 2016 , ... ... plastic surgery procedures that most people are unfamiliar with. The article goes on to ... known procedures, but also many of these less common operations such as calf and ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016   Bay Area ... Network,s Dean Center for Tick Borne Illness ... and Rehabilitation, MIT Hacking Medicine, University of California, ... today announced the five finalists of Lyme ... disease.  More than 100 scientists, clinicians, researchers, entrepreneurs, ...
(Date:6/24/2016)... Dehaier Medical Systems Ltd. (NASDAQ: DHRM ) ... medical devices and wearable sleep respiratory products in ... with Hongyuan Supply Chain Management Co., Ltd. (hereinafter referred ... to develop Dehaier,s new Internet medical technology business. ... Hongyuan Supply Chain,s sales platform to reach Dehaier,s dealers ...
(Date:6/24/2016)... LEXINGTON, Mass. , June 24, 2016   ... specialty pharmaceutical company developing innovative inhaled drugs, announced today ... when Russell Investments reconstituted its comprehensive set ... 2016. "This is an important milestone for ... "It will increase shareholder awareness of our progress in ...
Breaking Medicine Technology: