Navigation Links
South Asians in Canada being wooed by chips now!

As a strategic step taken by the Canadian snacks company Frito Lay Canada has launched a new range of potato chips which are targeting the South Asians.

40 chip flavours created and tested include seaweed, cucumber //and green tea before choosing spicy curry and wasabi for test marketing. Stores were stocking these chops from February on.

In the Greater Toronto Area alone, South Asians annually spends $12.6 billion on retail goods and services, according to a marketing firm in Toronto.

The desire for stronger flavours by the Asians was the reason for their launch. Frito Lay needed to strike a balance between authentic Asian flavours and the taste comfort levels of Canadians, according to Dale Hooper, vice president of brand marketing.

In the words of Hooper, "In Asia, they have a plethora of different snacking options - nuts, meats. Those kinds of things are much bigger from an Asian perspective. So the challenge for us was to find the perfect intersection between the flavours and tastes they like and something Western, which is the potato chip."

Source: IANS


Page: 1

Related medicine news :

1. South Africa dilly-dallying on AIDS situation
2. Cipla holds talks with mining giant to supply AIDS drugs for South African workers
3. South Africa Wins landmark case against pharmaceutical giants
4. Over Six Million HIV Infected People In South Africa- Finds A Survey
5. The Kidney Transplantation conspiracy in South Africa
6. Phase II trails of new HIV vaccine to be held in South Africa
7. South Africa May Start Manufacturing Bird Flu Vaccines
8. Smoking Banned In Southeast Asian Games Venues
9. AIDS bias successfully overcome by Indian Muslims in South Africa
10. Increase in the Number of Cases of Animal Diseases in New South Wales.
11. Possibility Of Bird Flu Outbreak In South Africa Ruled Out
Post Your Comments:

(Date:11/29/2015)... ... November 29, 2015 , ... Khanna Vision Institute based in Los Angeles, announced ... November 25th 2015. Peer Certification by the Board is done so the public knows ... is first obtained after the completion of three years of training or Residency in ...
(Date:11/29/2015)... ... November 29, 2015 , ... ProStatic Analog Distortion from Pixel ... specially for Final Cut Pro X. FCPX users can now apply ... controls. Destoying and creating chaotic distortion is now quick and simple, putting film ...
(Date:11/28/2015)... (PRWEB) , ... November 28, 2015 , ... ... exchange technology and teleradiology services, has added Chris Hafey and Claude Hooton to ... at the Radiological Society of North America (RSNA) 2015 Annual Meeting and continues ...
(Date:11/28/2015)... ... November 28, 2015 , ... Beginning November 30th at 6:00 a.m. EST until 11:59 p.m. ... , With possible savings of up to 20% off orders $80 or more to free ... website every few hours. , As a competitive e-commerce website for skin care and cosmetic ...
(Date:11/27/2015)... Angeles, CA (PRWEB) , ... November 27, 2015 , ... ... conversation at the recent 2015 American Dental Association meeting in Washington D.C. revolved around ... help protect a patient’s overall health. The talk stressed the link between periodontal disease ...
Breaking Medicine News(10 mins):
(Date:11/29/2015)... Nov. 29, 2015 CIVCO Medical Solutions ... at the Radiological Society of North ... Chicago November 29 – December 4, ... to offer customers unrivaled versatility, enhanced user experience ... --> ...
(Date:11/27/2015)... 27, 2015 Une nouvelle ... au Bremachlorin contre le cancer avancé.    ... combiner l,immunothérapie au traitement photodynamique au Bremachlorin contre ... Une nouvelle approche consistant à combiner l,immunothérapie ... avancé.    Clinical Cancer Research ...
(Date:11/27/2015)... , Niederlande, November 27, 2015 ... fotodynamischer Bremachlorin-Therapie bei fortgeschrittenem Krebs.   --> ... Bremachlorin-Therapie bei fortgeschrittenem Krebs.   --> ... Bremachlorin-Therapie bei fortgeschrittenem Krebs.   Clinical ... --> Clinical Cancer Research vom ...
Breaking Medicine Technology: