Navigation Links
Shangai Citizens to Monitor Billboards

China's largest metropolis, Shangai proposes to start a citizen advisory panel, preventing advertisers from featuring billboards// with images that would offend local sensibilities.

The move follows a series of recent complaints over a huge billboard in the city's commercial Xujiahui area that displayed the bare thigh of a Hong Kong pop star selling skin-care products.

The billboard was taken down after authorities discovered that the space had been approved for a public service advertisement and that an improper switch had occurred.

To prevent such problems in the future, the Shanghai Industrial and Commercial Administrative Bureau is preparing to set up a council involving residents, legal experts and industry representatives to weed out potentially offensive and misleading advertisements.

"It is sometimes difficult to decide whether ad content is improper because different people have different standards," the bureau's advertisement division chief, Miao Jun, was quoted as saying by Shanghai Daily.

State regulations require that female images used in advertising must be "healthy and positive" and help foster sound morals among young people.

More rigid internal guidelines existed in the industry in the 1990s, prohibiting women shown in ads from wearing skirts or shorts ending above knee level. But insiders say these rules are seldom enforced today, as society has become more open minded.

In most cases, authorities make individual judgments about whether an image will offend the public.

Ads that are not in public taste are not always sexually suggestive.

In a case last year, a little boy in Putuo District was frightened by a cosmetics ad on TV that featured a woman who appeared to zip off her skin. The ad gave the boy nightmares, and his mother complained to the consumer commission but to no avail.

Xu Hong, director of the Shanghai Adve rtisement Monitoring Centre, said that while some complaints have been raised, the problem of offensive advertising was not a large one.

The advisory council will be used to arbitrate questionable material. It will also help authorities make judgments about exaggerated claims and misleading statements in advertising for medical services, equipment and health tonics.


'"/>




Related medicine news :

1. President Bush Urges Citizens to Invest In Health Savings Account (HSAs)
2. Pet Project: Lifestyle Touch Ups for Senior Citizens and Their Beloved Pets
3. Hong Kong Citizens Fear over Poisonous Vegetables in Local Markets
4. Bush Administration to Exempt Medicaid Recipients on Proof of Citizenship
5. Boom In Sexually Transmitted Infections In Senior Scottish Citizens
6. HIV Infected Senior Citizens Suffer From Depression
7. Teachers are Creators of Enlightened Citizens in the Country- Dr. A.P.J Abdul Kalam
8. Can Designer Cities Keep Citizens Physically Fit?
9. US Citizens Told To Stockpile For Bird Flu Outbreak
10. Senior Citizens Advised to Sign up for Drug Plan 2007
11. How to Bell the Fat? –Most U.S Citizens Concerned, Reveals Surve
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:5/26/2017)... ... May 26, 2017 , ... Water damage to the flooring of several ... had left education officials with a number of critical issues to address before students ... to be accomplished with little or no disruption to class schedules. Second, the project ...
(Date:5/24/2017)... ... 24, 2017 , ... In modern research, success depends greatly ... for research and understanding the basic principles that were designed to drive that ... in stereo microscopy for brightfield and fluorescence typically used in laboratories working on ...
(Date:5/24/2017)... (PRWEB) , ... May 24, 2017 , ... Altec ... its participation in nVerge 2017 – a one-day technology conference in San Diego, CA. ... management solution, which allows users to fully utilize and enhance their Sage ERP solutions ...
(Date:5/24/2017)... ... May 24, 2017 , ... Drs. Nicholas Rallis and ... now spent 10 years as clinical instructors for the reputable Full Mouth Rehabilitation ... Through the program, private practitioners receive cutting-edge clinical training and learn how to ...
(Date:5/24/2017)... OH (PRWEB) , ... May 24, 2017 , ... Patients ... in Cortland, OH, can now meet with Dr. Joseph Bedich for a consultation, with ... while simultaneously improving their oral health and functionality. , Dr. Bedich offers ...
Breaking Medicine News(10 mins):
(Date:5/12/2017)...  The China and Canada joint tech ... water, energy and detergent, and features a powerful disinfection process. ... washing machine that washes and sanitizes women,s panties or babies, cloth ... ... does not require an external water inlet. ...
(Date:5/10/2017)... Mass., May 10, 2017 Hologic, Inc. (Nasdaq: ... results for the fiscal second quarter ended April 1, ... of $1.84 increased 666.7% compared to the prior year ... resulted in a significant gain, while non-GAAP diluted EPS ... 3.2%, or 3.8% in constant currency terms.  Excluding the ...
(Date:5/10/2017)... , May 10, 2017  The Corporate ... or employees of sleep therapy clinics to call ... sleep therapy clinic is involved in a substantial ... interested in hearing from an employee of a ... in a kickback scheme to provide medical practice groups ...
Breaking Medicine Technology: