Navigation Links
Shangai Citizens to Monitor Billboards

China's largest metropolis, Shangai proposes to start a citizen advisory panel, preventing advertisers from featuring billboards// with images that would offend local sensibilities.

The move follows a series of recent complaints over a huge billboard in the city's commercial Xujiahui area that displayed the bare thigh of a Hong Kong pop star selling skin-care products.

The billboard was taken down after authorities discovered that the space had been approved for a public service advertisement and that an improper switch had occurred.

To prevent such problems in the future, the Shanghai Industrial and Commercial Administrative Bureau is preparing to set up a council involving residents, legal experts and industry representatives to weed out potentially offensive and misleading advertisements.

"It is sometimes difficult to decide whether ad content is improper because different people have different standards," the bureau's advertisement division chief, Miao Jun, was quoted as saying by Shanghai Daily.

State regulations require that female images used in advertising must be "healthy and positive" and help foster sound morals among young people.

More rigid internal guidelines existed in the industry in the 1990s, prohibiting women shown in ads from wearing skirts or shorts ending above knee level. But insiders say these rules are seldom enforced today, as society has become more open minded.

In most cases, authorities make individual judgments about whether an image will offend the public.

Ads that are not in public taste are not always sexually suggestive.

In a case last year, a little boy in Putuo District was frightened by a cosmetics ad on TV that featured a woman who appeared to zip off her skin. The ad gave the boy nightmares, and his mother complained to the consumer commission but to no avail.

Xu Hong, director of the Shanghai Adve rtisement Monitoring Centre, said that while some complaints have been raised, the problem of offensive advertising was not a large one.

The advisory council will be used to arbitrate questionable material. It will also help authorities make judgments about exaggerated claims and misleading statements in advertising for medical services, equipment and health tonics.


'"/>




Related medicine news :

1. President Bush Urges Citizens to Invest In Health Savings Account (HSAs)
2. Pet Project: Lifestyle Touch Ups for Senior Citizens and Their Beloved Pets
3. Hong Kong Citizens Fear over Poisonous Vegetables in Local Markets
4. Bush Administration to Exempt Medicaid Recipients on Proof of Citizenship
5. Boom In Sexually Transmitted Infections In Senior Scottish Citizens
6. HIV Infected Senior Citizens Suffer From Depression
7. Teachers are Creators of Enlightened Citizens in the Country- Dr. A.P.J Abdul Kalam
8. Can Designer Cities Keep Citizens Physically Fit?
9. US Citizens Told To Stockpile For Bird Flu Outbreak
10. Senior Citizens Advised to Sign up for Drug Plan 2007
11. How to Bell the Fat? –Most U.S Citizens Concerned, Reveals Surve
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:4/21/2017)... ... April 21, 2017 , ... The Patient Advocacy Community of The Beryl ... 2017 Ruth Ravich Patient Advocacy Award in recognition of her extraordinary contributions ... with the award at The Beryl Institute’s annual Patient Experience Conference on ...
(Date:4/21/2017)... (PRWEB) , ... April 21, 2017 , ... Alive ... people who wish to overcome their mental health struggles. The Alive team uses ... LeBouthillier says: “Our approach in dealing with a mental health struggle is based on ...
(Date:4/21/2017)... Ramon, CA (PRWEB) , ... April 21, 2017 , ... ... might not understand the estate planning process, or where to even begin. “Now more ... unresolved if you are to properly protect yourself and your family,” said attorney Lisa ...
(Date:4/21/2017)... ... April 21, 2017 , ... During April 21-23, Super-Sod will join the ... festival offers entertainment for everyone — from the avid gardener to the landscape admirer ... high quality event held in a grand venue, and we are certainly looking forward ...
(Date:4/21/2017)... ... April 21, 2017 , ... MiracleFeet announced today ... years to help end the disability caused by untreated clubfoot in low-income countries. ... Global Clubfoot Initiative to end disability caused by clubfoot worldwide. , ...
Breaking Medicine News(10 mins):
(Date:4/20/2017)... , April 20, 2017 Research ... Pharmacogenomics Market Size, Market Share, Application Analysis, Regional Outlook, Growth ... report to their offering. ... The global pharmacogenomics market was valued at US$ 7,167.6 ... Mn by 2024, expanding at a CAGR of 5.6% from ...
(Date:4/19/2017)... NEW YORK , April 19, 2017 Cardiology ... during the projected period The Cardiology Devices segment ... more than US$ 15 Mn in 2018 over 2017. By ... reach a market valuation close to US$ 700 Mn, expanding ... Cardiology Devices segment dominated the Asia Pacific ...
(Date:4/19/2017)... , April 19, 2017  Vanderbilt University Medical Center ... in Nashville , Tennesse have been ... Sphincter Stimulation for GERD (LESS GERD) trial. The EndoStim ... long-term reflux control by restoring normal function to the ... million people in the United States ...
Breaking Medicine Technology: