Navigation Links
Shangai Citizens to Monitor Billboards

China's largest metropolis, Shangai proposes to start a citizen advisory panel, preventing advertisers from featuring billboards// with images that would offend local sensibilities.

The move follows a series of recent complaints over a huge billboard in the city's commercial Xujiahui area that displayed the bare thigh of a Hong Kong pop star selling skin-care products.

The billboard was taken down after authorities discovered that the space had been approved for a public service advertisement and that an improper switch had occurred.

To prevent such problems in the future, the Shanghai Industrial and Commercial Administrative Bureau is preparing to set up a council involving residents, legal experts and industry representatives to weed out potentially offensive and misleading advertisements.

"It is sometimes difficult to decide whether ad content is improper because different people have different standards," the bureau's advertisement division chief, Miao Jun, was quoted as saying by Shanghai Daily.

State regulations require that female images used in advertising must be "healthy and positive" and help foster sound morals among young people.

More rigid internal guidelines existed in the industry in the 1990s, prohibiting women shown in ads from wearing skirts or shorts ending above knee level. But insiders say these rules are seldom enforced today, as society has become more open minded.

In most cases, authorities make individual judgments about whether an image will offend the public.

Ads that are not in public taste are not always sexually suggestive.

In a case last year, a little boy in Putuo District was frightened by a cosmetics ad on TV that featured a woman who appeared to zip off her skin. The ad gave the boy nightmares, and his mother complained to the consumer commission but to no avail.

Xu Hong, director of the Shanghai Adve rtisement Monitoring Centre, said that while some complaints have been raised, the problem of offensive advertising was not a large one.

The advisory council will be used to arbitrate questionable material. It will also help authorities make judgments about exaggerated claims and misleading statements in advertising for medical services, equipment and health tonics.


Related medicine news :

1. President Bush Urges Citizens to Invest In Health Savings Account (HSAs)
2. Pet Project: Lifestyle Touch Ups for Senior Citizens and Their Beloved Pets
3. Hong Kong Citizens Fear over Poisonous Vegetables in Local Markets
4. Bush Administration to Exempt Medicaid Recipients on Proof of Citizenship
5. Boom In Sexually Transmitted Infections In Senior Scottish Citizens
6. HIV Infected Senior Citizens Suffer From Depression
7. Teachers are Creators of Enlightened Citizens in the Country- Dr. A.P.J Abdul Kalam
8. Can Designer Cities Keep Citizens Physically Fit?
9. US Citizens Told To Stockpile For Bird Flu Outbreak
10. Senior Citizens Advised to Sign up for Drug Plan 2007
11. How to Bell the Fat? –Most U.S Citizens Concerned, Reveals Surve
Post Your Comments:

(Date:6/26/2016)... ... June 26, 2016 , ... Pixel Film Studios Released ProSlice ... "Film editors can give their videos a whole new perspective by using the ... of Pixel Film Studios. , ProSlice Levels contains over 30 Different presets to ...
(Date:6/25/2016)... Austin, TX (PRWEB) , ... June 25, 2016 , ... ... Fellow of the American College of Mohs Surgery and to Dr. Russell Peckham for ... popular and highly effective treatment for skin cancer. The selective fellowship in Mohs Micrographic ...
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. Calvin Johnson has ... he has implemented orthobiologic procedures as a method for treating his patients. The ... first doctors to perform the treatment. Orthobiologics are substances that orthopaedic surgeons use ...
(Date:6/24/2016)... ... 24, 2016 , ... June 19, 2016 is World Sickle Cell Observance Day. ... the benefits of holistic treatments, Serenity Recovery Center of Marne, Michigan, has ... , Sickle Cell Disease (SCD) is a disorder of the red blood cells, which ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San Diego, ... and the Road To Recovery® program to drive cancer patients to and from their ... to ensure the highest quality of life and ongoing independence. Getting to and ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016  In a startling report released today, National Safety ... lacking a comprehensive, proven plan to eliminate prescription opioid overdoses. ... how states are tackling the worst drug crisis in recorded U.S. ... Kentucky , New Mexico , ... Of the 28 failing states, three – Michigan ...
(Date:6/23/2016)... 23, 2016 Capricor Therapeutics, ... a biotechnology company focused on the discovery, development ... patient enrollment in its ongoing randomized HOPE-Duchenne clinical ... 50% of its 24-patient target. Capricor expects the ... quarter of 2016, and to report top line ...
(Date:6/23/2016)... , June 23, 2016 , ... Thursday, July 7, 2016 , , , , LOCATION: , ... , , , , EXPERT PANELISTS:  , , , Frost ... Industry Analyst, Christi Bird; Senior Industry Analyst, Divyaa Ravishankar and Unmesh ... The global pharmaceutical industry is witnessing an exceptional era. Several ...
Breaking Medicine Technology: