Navigation Links
Shangai Citizens to Monitor Billboards

China's largest metropolis, Shangai proposes to start a citizen advisory panel, preventing advertisers from featuring billboards// with images that would offend local sensibilities.

The move follows a series of recent complaints over a huge billboard in the city's commercial Xujiahui area that displayed the bare thigh of a Hong Kong pop star selling skin-care products.

The billboard was taken down after authorities discovered that the space had been approved for a public service advertisement and that an improper switch had occurred.

To prevent such problems in the future, the Shanghai Industrial and Commercial Administrative Bureau is preparing to set up a council involving residents, legal experts and industry representatives to weed out potentially offensive and misleading advertisements.

"It is sometimes difficult to decide whether ad content is improper because different people have different standards," the bureau's advertisement division chief, Miao Jun, was quoted as saying by Shanghai Daily.

State regulations require that female images used in advertising must be "healthy and positive" and help foster sound morals among young people.

More rigid internal guidelines existed in the industry in the 1990s, prohibiting women shown in ads from wearing skirts or shorts ending above knee level. But insiders say these rules are seldom enforced today, as society has become more open minded.

In most cases, authorities make individual judgments about whether an image will offend the public.

Ads that are not in public taste are not always sexually suggestive.

In a case last year, a little boy in Putuo District was frightened by a cosmetics ad on TV that featured a woman who appeared to zip off her skin. The ad gave the boy nightmares, and his mother complained to the consumer commission but to no avail.

Xu Hong, director of the Shanghai Adve rtisement Monitoring Centre, said that while some complaints have been raised, the problem of offensive advertising was not a large one.

The advisory council will be used to arbitrate questionable material. It will also help authorities make judgments about exaggerated claims and misleading statements in advertising for medical services, equipment and health tonics.


'"/>




Related medicine news :

1. President Bush Urges Citizens to Invest In Health Savings Account (HSAs)
2. Pet Project: Lifestyle Touch Ups for Senior Citizens and Their Beloved Pets
3. Hong Kong Citizens Fear over Poisonous Vegetables in Local Markets
4. Bush Administration to Exempt Medicaid Recipients on Proof of Citizenship
5. Boom In Sexually Transmitted Infections In Senior Scottish Citizens
6. HIV Infected Senior Citizens Suffer From Depression
7. Teachers are Creators of Enlightened Citizens in the Country- Dr. A.P.J Abdul Kalam
8. Can Designer Cities Keep Citizens Physically Fit?
9. US Citizens Told To Stockpile For Bird Flu Outbreak
10. Senior Citizens Advised to Sign up for Drug Plan 2007
11. How to Bell the Fat? –Most U.S Citizens Concerned, Reveals Surve
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/15/2019)... , ... October 14, 2019 , ... Khalieghya Dandie-Evans, a ... to ride atop the Donate Life Rose Parade® float in the 131st Rose Parade® ... and tissue donation across Northern California and Northern Nevada, the organization’s service area. , ...
(Date:10/15/2019)... , ... October 15, 2019 , ... Nashville Fertility Center ... the latest fertility doctor to join the practice. In addition to treating general infertility, ... (PCOS). , The team at NFC looks forward to Dr. Van Heertum joining the ...
(Date:10/10/2019)... ... October 10, 2019 , ... Santa Rosa ... services for the healthcare industry, has completed the first phase of a comprehensive ... Commonwealth of The Bahamas towards a fully integrated health information management system (iHIMS). ...
(Date:10/8/2019)... ... October 08, 2019 , ... SoCal Adolescent Wellness announces ... to announce the expansion of our services to better serve the families in Orange ... this last year to see the extraordinary impact this pre-intervention program has on the ...
(Date:10/8/2019)... ... October 08, 2019 , ... As a world-renowned expert using ... professor with the University of Maryland Department of Veterinary Medicine, continues to make ... Shi and his lab have discovered a new pathway by which liver macrophages ...
Breaking Medicine News(10 mins):
(Date:10/17/2019)... ... October 17, 2019 , ... The early detection of skin ... progresses further. With many patients first seeing a primary care doctor when physical ... skin cancer be extremely valuable. Enter technology company focused on finding cancer Lazarus. ...
(Date:10/11/2019)... LAGOS, Nigeria (PRWEB) , ... October 11, 2019 ... ... from Access Bank Plc, has announced plans for its 2019 'W' Health Month. ... women and their families by bridging the knowledge gap, providing access to health ...
(Date:10/11/2019)... ... ... MindShare Technology Founder and CEO Greg Povolny will offer his insights on using big ... Conference. The conference is at the Westin Indianapolis hotel in Indianapolis, IN with Povolny’s ... presentation will provide real world examples of how to apply complex analytics with a ...
Breaking Medicine Technology: