Navigation Links
Shangai Citizens to Monitor Billboards

China's largest metropolis, Shangai proposes to start a citizen advisory panel, preventing advertisers from featuring billboards// with images that would offend local sensibilities.

The move follows a series of recent complaints over a huge billboard in the city's commercial Xujiahui area that displayed the bare thigh of a Hong Kong pop star selling skin-care products.

The billboard was taken down after authorities discovered that the space had been approved for a public service advertisement and that an improper switch had occurred.

To prevent such problems in the future, the Shanghai Industrial and Commercial Administrative Bureau is preparing to set up a council involving residents, legal experts and industry representatives to weed out potentially offensive and misleading advertisements.

"It is sometimes difficult to decide whether ad content is improper because different people have different standards," the bureau's advertisement division chief, Miao Jun, was quoted as saying by Shanghai Daily.

State regulations require that female images used in advertising must be "healthy and positive" and help foster sound morals among young people.

More rigid internal guidelines existed in the industry in the 1990s, prohibiting women shown in ads from wearing skirts or shorts ending above knee level. But insiders say these rules are seldom enforced today, as society has become more open minded.

In most cases, authorities make individual judgments about whether an image will offend the public.

Ads that are not in public taste are not always sexually suggestive.

In a case last year, a little boy in Putuo District was frightened by a cosmetics ad on TV that featured a woman who appeared to zip off her skin. The ad gave the boy nightmares, and his mother complained to the consumer commission but to no avail.

Xu Hong, director of the Shanghai Adve rtisement Monitoring Centre, said that while some complaints have been raised, the problem of offensive advertising was not a large one.

The advisory council will be used to arbitrate questionable material. It will also help authorities make judgments about exaggerated claims and misleading statements in advertising for medical services, equipment and health tonics.


'"/>




Related medicine news :

1. President Bush Urges Citizens to Invest In Health Savings Account (HSAs)
2. Pet Project: Lifestyle Touch Ups for Senior Citizens and Their Beloved Pets
3. Hong Kong Citizens Fear over Poisonous Vegetables in Local Markets
4. Bush Administration to Exempt Medicaid Recipients on Proof of Citizenship
5. Boom In Sexually Transmitted Infections In Senior Scottish Citizens
6. HIV Infected Senior Citizens Suffer From Depression
7. Teachers are Creators of Enlightened Citizens in the Country- Dr. A.P.J Abdul Kalam
8. Can Designer Cities Keep Citizens Physically Fit?
9. US Citizens Told To Stockpile For Bird Flu Outbreak
10. Senior Citizens Advised to Sign up for Drug Plan 2007
11. How to Bell the Fat? –Most U.S Citizens Concerned, Reveals Surve
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:5/28/2016)... ... ... a half of planning the Multiple Pathways of Recovery Conference , CCAR is pleased ... held May 2 -4, 2016 at the Mystic Marriott Hotel & Spa . ... pathways individuals use to get into and sustain their recovery. Pathways of recovery are ...
(Date:5/27/2016)... ... May 27, 2016 , ... More than a third of American adults are ... bariatric surgery has received increased attention in recent years, as an article ... to weight loss, most people are familiar with the basic requirements of maintaining a ...
(Date:5/27/2016)... Newark, NJ (PRWEB) , ... May 27, 2016 , ... ... been named as YWCA Tribute to Women and Industry (TWIN) 2016 honorees. The ... to their workplace. For this year, Geri Boone, Director of the MLTSS (Managed Long-Term ...
(Date:5/27/2016)... ... May 27, 2016 , ... An influential resource amongst nurses and ... to shed lights on the variety of topics detailing why we appreciate nurses in ... why this career has gone from being in a major recession to one of ...
(Date:5/27/2016)... ... May 27, 2016 , ... This campaign aims to provide a path to ... society can control and change. , As nearly 795,000 Americans suffering from a new ... United States. Plus, with an estimated 129,000 of these people dying from stroke, it’s ...
Breaking Medicine News(10 mins):
(Date:5/24/2016)...  Diana Russell suffers from a form of rheumatoid ... out.  This disease has put her in a wheelchair, ... grandchildren to leave her home.  Because of the size ... the wheelchair.  So if there is a family function, ... left to wait for the bus. Photo ...
(Date:5/24/2016)...  NxStage Medical, Inc. (Nasdaq: NXTM ), ... care, today announced that Jeffrey H. Burbank , ... schedule of investor conferences. Where applicable, a webcast of ... .   ... Friday, June 10, 2016 1:30 p.m. ET ...
(Date:5/24/2016)... Marziani has joined VMS BioMarketing as senior vice president of sales, announced Andrea ... Marziani will lead the company,s business development and sales team, exploring new opportunities for ... - http://photos.prnewswire.com/prnh/20160523/371089 ... ... ...
Breaking Medicine Technology: