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Sexy Images and Lingerie Challenge A Man’s Decision Making Skill

Catching sight of a pretty woman is enough to challenge a man’s decision-making skills, reveals a new research conducted by Belgian researchers. // Men shown images of lingerie or sexy women before attempting to play a financial game more likely to accept unfair offers. Furthermore, this effect was more pronounced when men had high testosterone levels.

This study for the first time highlights that sexual signals cause adequate distraction of men’s thoughts, thereby preventing them from focusing on their task. Men with inherent high levels of testosterone are particularly at increased risk of this distraction, following exposure to alluring images.

The researchers from University of Leuven recruited 176 heterosexual males between the age of 18 to 28 years. The study participants were encouraged to participate in certain financial games to test their fail play. One group of the male students were shown sexual cues of some kind. A group consisting of 44 men was given pictures that were to be rated. In this group again, some were shown pictures of attractive women while others were shown landscapes.

The second group of study participants consisting of 37 men was asked to analyze the texture, quality and color of a t-shirt or bra. The third group of men (95) were shown pictures of either young models or elderly women. Men form different groups were then paired to play a financial game, with $10. While the proposer suggested a split, the other game participant could either reject or accept the offer.

If the offer was accepted, the money was distributed as agreed earlier while neither partner got anything if the offer was rejected. The game was designed to mimic a situation representing hunting or food sharing situations. Surprisingly, men exposed to alluring images were more likely to accept a unfair offer compared to their counterparts.

Additionally, the length of the men's index finger to their ring finger wa
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