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Seeing is Believing – Cigarette Packs in India to Carry Graphic Description of Risk

New Delhi – This is good news for the families of 200 million Indians who are regular users// of tobacco products.

India’s drive to discourage people from smoking has gained momentum with the new ruling-effective June 2007, all cigarette packets will include graphic descriptions of inherent health risks caused by smoking. For instance, pictures of a corpse and mouth cancers will be displayed on the packs. Poignant pictures of a toddler with tubes in his nostrils will be part of some packs, designed to fill the smoker with dread regarding the potential fallout of smoking on innocent children.

It is estimated that above 2,500 Indians die every day due to diseases related to the consumption of tobacco products. The graphic warnings will adorn the packs of bidis and packets of chewing tobacco which are a must-have amongst millions of Indians. Apart from this, the tobacco products will also display the skull and crossbones picture on the packaging along with messages like "Tobacco causes a slow and painful death".

The manufacturers of tobacco products have agreed to incorporate the warnings by June 2007.

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