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Season affects weight loss drive: summers the best!

New Year brings with it the burden of making resolutions. But how true are they? We all know.

We might decide // to loose weight and look gorgeous at the New Year’s but it gets relegated to the summer season. March is when most people actually try to follow through on it, as put by a study based on a survey.

According to a survey by the research firm NPD Group, March is the peak dieting month, with 26 percent of adults saying they're on one vs. 23 percent in January.

In the words of Harry Balzer, NPD's vice president who is based in Rosemont the reason is March's proximity to swimsuit season. "January doesn't require you to take clothes off. In March, it's imminent," Balzer said.

Though Jan lacks behind in dieting and all it ranks highest when the most new health club memberships come in, accounting for 12 percent of total new membership sales, according to the International Health, Racquet and Sportsclub Association.

Chicago personal trainer Jenny Lorbeck. Lorbeck said, “And it is the month that separates those serious about sticking to their resolutions from those looking for a quick fix.”

The NPD Group, based in Port Washington, N.Y., surveys about 1,000 adults every other week on their dieting habits and another 300 people weekly on their daily eating habits.

The survey also found that nearly a third of dieters prefer to be on a diet of their own design. Twelve percent of dieters are on a doctor-prescribed plan. And of the branded diets, Weight Watchers is the most popular, drawing about 11 percent of dieters.


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