Navigation Links
Scorching Heat in Rajasthan Has Pushed the Sale of Beer to a Record High

Thirsty people as well as tourists are heading for the nearest beer bar or liquor outlet to quench their thirst with a chilled glass of beer .

This is evident from the taverns in star-rated hotels in Jaipur which are packed with guzzlers. Over ninety percent of the bar occupants prefer beer with a mere ten percent opting for hard liquor.

Customers feel that beer is apt for chilling as well as stimulating effects in sultry climate.

"It is too hot outside and I had to have a drink since I was thirsty. The extract of barley which is considered as cooling is used to brew the beer and this is drought beer. It does not have glycerine and its very light. In the morning, you do not feel bad. You feel fresh. That is why we like beer in the summer," said Yogesh, a customer.

During this season, around rupees 450 crores worth of beer was sold in Rajasthan as compared to around rupees 400 crores in 2006.

"With increasing heat, the demand for beer is also on the rise. When the weather is hot people do not like wine; they prefer beer. That is why the sale of beer is increasing," said Trilok Singh, a vendor.

According to beer industry data, the demand of beer is increasing day by day. People prefer light drinks than hard drinks during summers. Beer keeps you light said Manmohan Singh, Manager, Food and Beverages, Park Plaza, Jaipur.

None should be surprised if Rajasthan is branded as the Rhine of India, outstripping Goa, Mumbai and Bangalore, presently the top three beer consuming places.


Page: 1

Related medicine news :

1. Rajasthan Gears Up To Fight Against Avian Flu
2. Hot Air Balloon Festival launched in Rajasthan
3. Soft Drinks May Be Banned In Rajasthan Schools
4. Rajasthan Plans To Run Christian Institutions
5. More Than 200,000 Miners In Rajasthan Suffer From Silicosis
6. Rajasthan Doctors Booked For Female Foeticide
7. NHRC Demands Report From Govt Of Rajasthan On Sex Determination Tests
8. Residents Doctors Call Off Strike In Rajasthan
9. 72-year-old Bachelor of Rajasthan Fails Class 10 Again!
10. Rajasthan Government Plans to Monitor Private Health Centres
11. Rajasthan Government to Distribute Free Education Kits to Students
Post Your Comments:

(Date:11/27/2015)... ... November 27, 2015 , ... According to an article ... of Toronto and the University of British Columbia suggested that laws requiring bicyclists to ... article explains that part of the reason for the controversial conclusion is that, while ...
(Date:11/27/2015)... ... November 27, 2015 , ... A team of Swiss doctors has ... it. Surviving Mesothelioma has just posted the findings on the website. Click here ... the cases of 136 mesothelioma patients who were treated with chemotherapy followed by EPP ...
(Date:11/27/2015)... CA (PRWEB) , ... November 27, 2015 , ... Lizzie’s ... , The company is offering customers 10% off of their purchase of lice treatment ... treatment at full price. According to a company spokesperson. “Finding lice is a sure ...
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... MPWH, the No.1 Herpes-only dating community in ... (see Table 1-1 ). More than 3.7 billion people under the age of ... 1 (HSV-1), according to WHO's first global estimates of HSV-1 infection . , "The ...
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... A simply ... Jones, is an interesting show that delves into an array of issues that are ... that could benefit from open dialogue, this show is changing the subjects consumers focus ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... , November 26, 2015 ... the addition of the  "2016 Future ... Global Cell Surface Testing Market: Supplier ... to their offering.  --> ... of the  "2016 Future Horizons and ...
(Date:11/26/2015)... 26, 2015 ... of the  "2016 Future Horizons and ... Drug Monitoring (TDM) Market: Supplier Shares, ... Opportunities"  report to their offering.  ... the addition of the  "2016 Future ...
(Date:11/26/2015)... , November 26, 2015 ... of the "Radioimmunoassay Market by Type ... Pharmaceutical Industry, Academics, Clinical Diagnostic Labs), Application ... Forecast to 2020" report to their ... announced the addition of the "Radioimmunoassay ...
Breaking Medicine Technology: