n as saying.
"How do we expect young women to understand the importance of consensual sex and negotiating skills if education is only limited to prevention of pregnancy, sexually transmitted infections, and sex being a no-go area in many societies?"
The Pleasure Project first shook things up at the Barcelona AIDS conference in 2002, where people involved in HIV prevention work in Africa, Asia and Europe were asked to draw a vagina. The reactions ranged from shock and amusement to disgust and embarrassment.
At the 2004 Bangkok AIDS conference, the organisation hosted a discussion on introducing pleasure into sexual health programming.
"For the first time at an international AIDS conference we showed an explicit erotic film," they said.
"Discussion ranged from the importance of sexual lubricant in Asia, to how to turn young men on, and pleasurable sex after an HIV diagnosis."
"Many people commented that this was the first time that they had seen any sessions that actually mentioned pleasure and desire at any HIV conference - a shocking omission for a disease spread through often pleasurable sexual contact," the organisation says.
Their Global Mapping of Pleasure initiative is a rich resource of projects and organisations that put pleasure first in AIDS prevention, and includes groups such as Kubatsirana, an HIV/AIDS association of 56 churches in Mozambique.
The church programme includes training religious leaders and married couples to become counsellors and discuss issues such as sexual positions, gender roles and how to improve sex lives.
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