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Price Of Alcohol Does Not Influence Consumption

ices of expensive alcohol have little impacts on sales. Three, increases in prices of inexpensive alcohol have large impacts on sales. Therefore, four, tax increases can have different impacts on sales, depending upon how they are passed on to the consumer," said Gruenewald.

In short, consumers respond to price increases by altering their total consumption and by varying their brand choices. Caetano said that this highlights the importance of considering choice before implementing "beverage price interventions."

Edited (ANI)
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