Navigation Links
Physical Attraction Alone May Not Boost Up Sales

A beautiful young model may not necessarily help sales, rather she could actually negatively influence the customer if she is irrelevant to the quality of the product, says a study//.

Pretty faces are used to sell everything from computer processors to motor oil. But it is not really effective to use them to market something that has nothing to do with physical attractiveness, reported the science portal EurekAlert.

The research by Paul M. Herr at the University of Colorado and others argues that an attractive model presents the first unified theory explaining how we respond to spokespeople and models, outlining the major processes involved in our perception of this type of advertising.

"When consumers are focused on the ad and they believe their thinking to be unduly influenced by something about the spokesperson, attractive spokespeople may be less persuasive than relatively unattractive spokespeople," write the authors. The study has appeared in the Journal of Consumer Research.

Though she may very well be an expert, a woman in a bikini does not seem credible as an authority on computer processing speed, Herr said.

A consumer concerned primarily with the quality and features of the computer may suspect the undue influence of the model on his/her perception and compensate with a negative judgment.

--Edited IANS
'"/>




Page: 1

Related medicine news :

1. Physical activity less among black girls
2. Kids not getting enough Physical Exercise
3. Anemia may Lead to Physical Decline
4. Do Asthma Sufferers Lack Physical Activity?
5. Pain of Denial Compared to Physical Pain
6. Asthma Sufferers Lacking Physical Activity
7. Physical Activity Good For Developing Cognitive Skills
8. The Consequences Of Stopping Physical Activity
9. Physical activity improves survival in women with breast cancer
10. Obesity and Physical inactivity is associated with Diabetes and Diabetes-Related Cardiovascular Comorbidities
11. Physical Activity During Leisure Can Reduce Risk Of Stroke
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... , ... October 13, 2017 , ... ... and Agile Software Development, has been awarded a contract by the Center for ... Agreement (BPA) aims to accelerate the enterprise use of Agile methodologies in a ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... for healthcare compliance program management, will showcase a range of technology and learning ... Assisted Living (NCAL) Convention and Expo to be held October 14–18, 2017 at ...
(Date:10/12/2017)... WAUSAU, Wis. (PRWEB) , ... October 12, 2017 ... ... formulated standard products to meet the demand of today’s consumer and regulatory authorities ... team of probiotic experts and tested to meet the highest standard. , ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... leader in post-acute health care, have expanded their existing home health joint venture ... , AccentCare has been operating a joint venture home health company with Asante, ...
(Date:10/12/2017)... ... ... HMP , a leader in healthcare events and education, today announced that ... ‘Best B-to-B Healthcare Website.’ Winners were announced during the Eddie & Ozzie Awards luncheon ... editorial and design excellence across a range of sectors. This year’s program included the ...
Breaking Medicine News(10 mins):
(Date:9/25/2017)... 25, 2017   Montrium , an industry ... today—from the IQPC Trial Master Files & Inspection ... that EastHORN Clinical Services has selected eTMF ... TMF management. EastHORN, a leading European contract research ... increase transparency to enable greater collaboration with sponsors, ...
(Date:9/22/2017)... 22, 2017 AVACEN Medical (AVACEN) announced that ... successfully helping those with the widespread pain associated with ... Amanda in Essex, England commented, ... hair, experiencing no sleep at all, tremendous pain, with ... cannot recommend [the AVACEN 100] enough, how this has ...
(Date:9/18/2017)... 2017 EpiVax, Inc. ("EpiVax") a ... immune engineering, today announced a new NIH-funded ... ... and presents a challenge for traditional flu ... be effective. Using state-of-the-art bioinformatics and molecular modeling methods, ...
Breaking Medicine Technology: