Navigation Links
Pharmaceutical companies are targeting patients

TV viewers are right if they are feeling bombarded by commercials. Drug company advertising aimed at ordinary people instead of doctors tripled in the U.S. between 1996 and 2000 to nearly $2.5 billion a year. Advertisements targeting consumers account for 15% of U.S. spending to promote medications, up from almost 9% in 1996.//

Spending that targets doctors - including visits from sales representatives, free samples and medical journal ads - decreased from 91% to 84% during the same period. They analyzed data on media advertising and sales of individual drugs, examining trends since 1996, the year before the Food and Drug Administration issued rules for television ads on prescription drugs.

Critics argue that drug ads aimed at ordinary people encourage use of expensive, sometimes unnecessary medicines, appeal to patients' emotions, undermine the doctor-patient relationship and rarely tell patients about the drugs' success rate, alternative treatments and other key information.

The pharmaceutical industry argues the ads inform and educate consumers, prompt many to see their doctor about an untreated health problem and prod others to take their prescription drugs more faithfully. Sixty percent of the print and broadcast ads were for just 20 medications, including the arthritis drugs Vioxx and Celebrex, the ulcer drug Prilosec, Viagra for impotence and the allergy drugs Claritin, Allegra and Zyrtec.
'"/>




Page: 1

Related medicine news :

1. Pharmaceutical giant offers AIDS related antifungal drug free to 50 countries
2. Pharmaceutical giant offers AIDS related antifungal drug free to 50 countries
3. Medicis Pharmaceutical company enters pediatric market
4. FDA approves Watson Pharmaceuticals Oxytrol patch
5. Ranbaxy Pharmaceuticals Inc awarded the prestigious outstanding supplier award received from Wal-Mart
6. Indian Pharmaceutical Industries Stops Manufacturing And Sale Of Valdecoxib
7. Pharmaceutical industries grant for R&D to be monitored
8. Japanese And Chinese Pharmaceutical Companies Join Together In Drug Testing
9. Antigenics Pharmaceuticals plans for Phase III trial of its Melanoma vaccine
10. United Kingdom Is Lagging In Novelty In The Field Of Pharmaceuticals
11. Top Pharmaceuticals Influence Doctors Prescriptions
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:1/14/2019)... ... , ... Trees can be overweight too! Giroud Tree and Lawn ... is a great time to clean things up on the property! , Health and ... during windy or icy storms. The crown of the tree should be pruned to ...
(Date:1/13/2019)... ... 2019 , ... New Vitae Wellness and Recovery is proud ... community, providing a variety of residential behavioral health and outpatient services. , “We ... and owner Adam Devlin. “We are continuing to build recovery communities and ...
(Date:1/11/2019)... ... January 11, 2019 , ... In Partnership with the Smiles for Everyone ... individuals at its Burleson, TX office on February 9. , Dental services ... and extractions . For more information, please visit the Monarch Dental ...
(Date:1/11/2019)... (PRWEB) , ... January 11, 2019 , ... ... treatment of endometriosis to remove inflammatory endometriosis tissue, relieve pain, and help restore ... the uterus.  In more common cases, tissue typically grows on the ovaries, fallopian ...
(Date:1/10/2019)... ... January 10, 2019 , ... The Karis Group, an Austin, Texas based company, ... Chief Executive Officer effective immediately. Mr. Jiwa succeeds the past Chief Executive Officer, ... The transition was announced as part of an orderly succession plan and transition ...
Breaking Medicine News(10 mins):
(Date:1/10/2019)... ... January 10, 2019 , ... Mindray, a leading developer of ... platform, providing a modular, state-of-the-art family of anesthesia solutions. The new series ... unwavering commitment to perioperative care. , “The recently launched Advantage platform further ...
(Date:1/8/2019)... ... January 08, 2019 , ... Mounting evidence in ... for their residents. Now the findings of a new survey seem to erase ... the International Council on Active Aging® (ICAA), the 2018 Active-Aging Industry Trends ...
(Date:1/7/2019)... FRANCISCO (PRWEB) , ... January 07, 2019 , ... ... obstetrics, announced today that Philips, the leading international health technology company, has taken ... financing. Additional investors include StartUp Health and NueCura Partners. , Babyscripts has spent ...
Breaking Medicine Technology: