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Pepsi to Put Caffeine Content on Labels

levels well inside the 65mg per 12oz serving recommended limit for cola drinks in the US, while most energy drinks had levels in the high 60s and 70s for an 8oz serving.

Dr Bruce Goldberger, one of the researchers, told BeverageDaily.com he was surprised by the high caffeine content of some of the energy drinks. He pointed out that only four of the 10 were labelled with some sort of warning to consumers.

"In certain people, consumption of caffeine causes serious health effects, such as anxiety, palpitations, irritability, difficulty sleeping and stomach complaints," he said, urging for the clear labelling of the substance on all products.

For the past decade, the US consumer advocacy group Center for Science in the Public Interest (CSPI) has been calling on FDA to require the disclosure of caffeine content on food labels.

The group yesterday backed PepsiCo's decision to change its labels, and called on rival Coca-Cola to follow suit.

"The Center for Science in the Public Interest and the American Medical Association have urged the FDA to require soft drink and coffee makers to list caffeine content on labels," said CSPI yesterday, in a letter to Coca-Cola's president and chief operating officer, Muhtar Kent.

"Until FDA acts, we believe that every food company whose foods contain caffeine, whether it occurs naturally or artificially, should disclose milligrams of caffeine voluntarily. In addition to helping some consumers avoid caffeine, disclosure may help those of your customers who wish to seek it out," it added.

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