Navigation Links
Pepsi, Coke Join Hands To Spread AIDS Awareness,,,,

Multinational soft drinks giants Coke and Pepsi may soon become part of the Indian government's efforts to reach out to people in far-flung areas to spread awareness about HIV/AIDS and promote the use of condoms.//

Where social marketing efforts have failed in reaching supplies of condoms, the idea is to reach out through the soft drinks firms that have managed to set up a marketing network estimated at over one million outlets across the country.

It has been proposed to advertise the concept including possible slogans on the soft drinks bottle. The massive reach of these companies to even the rural areas has been behind the Government’s decision. It has also been planned to distribute condoms through their outlets. The requests have elicited encouraging response from both the multinationals.

What led to the National AIDS Control Organization (NACO) looking to Coke and Pepsi for support was the encouraging response they received for advertisements featuring cricket stars advising on the need for preparedness. Some campaigns even had them carrying condoms along with the cricket gear.

Backed by 10 countries, including India, the International Cricket Council (ICC) has been actively supporting efforts to promote awareness about HIV/AIDS through campaigns on safe sex.

The effort is to ensure that the number of HIV positive cases in the country is contained at the official estimate 5.13 million. Besides cola companies, several other multinational and national companies with large sales networks, as also banks, are now being looked at by NACO as potential vehicles for creating mass awareness and promotion of condoms.

Source: Indo-Asian News Service
'"/>




Page: 1

Related medicine news :

1. New Hands-Free Frame to help stroke patients move
2. Labs around the World to Join Hands to Detect Bird Flu
3. Chip of a Woman: A Human Dairy, Who Has Scientists’ Eating Out Of Her Hands
4. Dirtiest City: New York Wins Hands Down
5. Doctors Join Hands To Spread Awareness Against Maternal Mortality
6. Japanese Scientists Develop Thought-Controlled Robotic Hands
7. Scientists Develop Thought-Controlled Robotic Hands
8. Bihar Legislators Join Hands to Fight Against AIDS
9. Asian Cricket Council and UNICEF Join Hands for Global AIDS Campaign
10. HIV Carriers Join Hands to Fight for their Rights
11. America’s Clean Hands Report Card - Can’t Rise Above ‘C’ Lvel
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/24/2017)... , ... June 24, 2017 , ... The weather is ... time outdoors. Home and business owners should be aware that the summer months provide ... In fact, mechanical locks and keys can be negatively affected from direct exposure to ...
(Date:6/23/2017)... ... June 23, 2017 , ... The Rhode Island Quality ... Management Alerts and Dashboards, an innovative new service enabling healthcare providers to proactively ... Management Alerts and Dashboards provide near real-time data about patients admitted to and/or ...
(Date:6/23/2017)... , ... June 23, 2017 , ... By scoring 100% ... ninth consecutive four-star rating from premier online charity evaluator, Charity Navigator, validating ANRF's work ... 1% of all charities reviewed by Charity Navigator and earns ANRF a spot on ...
(Date:6/23/2017)... , ... June 24, 2017 , ... Studies show evidence ... reduce the risk of visual loss in these patients. , But how often do ... or smoking cessation to patients at risk of or with early symptoms of AMD? ...
(Date:6/23/2017)... (PRWEB) , ... June 23, 2017 , ... ... plastic surgeon practicing in Newburgh, New York, has recently begun offering three new ... to offering the best cutting-edge procedures and reducing downtime, Dr. Rubinstein is excited ...
Breaking Medicine News(10 mins):
(Date:6/1/2017)... June 1, 2017 Nutriceutical Holdings (NH), parent ... Solutions (VRS), and KD Pharma Group have decided to ... by KD Pharma Group. KD Pharma Group will become ... to acquire the entire company. "We believe ... are committed to growing the NH companies by providing ...
(Date:5/26/2017)... 26, 2017  Endo International plc (NASDAQ: ENDP ... CEO, will represent the Company in a fireside chat at ... Tuesday, June 13, 2017 at 10:40 a.m. PT / 1:40 ... in Rancho Palos Verdes, CA. ... will be available on the Company,s website at http://www.endo.com/investors/overview ...
(Date:5/22/2017)...  As the specialty pharmacy industry and the ... the revolutionary shift from volume-based to value-based care, ... patient outcomes and shaping the future of the ... from clinical trials and toward data that reveals ... therapy utilization in precise patient populations. Therigy ® ...
Breaking Medicine Technology: