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Patronize 'DNA-diet' Publicized Over the Internet at Your Own Risk!

A team of researchers have issued a warning about 'DNA-diets', advertised extensively on the internet, making tall claims of its ability to confront cancer and other// illnesses.

A study, spearheaded by researchers at the Economic and Social Research Council (ESRC) Centre of Genomics in Society at the University of Exeter, is the first study of its kind to investigate the claims made by these DNA diets. DNA diets are also called 'nutrigenomic' diets that are customized diet plans, based on individual's genetic make-up. Since they are personalized, they also cause a huge drain on the pocket, unit cost of such a plan, estimated at $1,950. Researchers sought to understand the motives of the commercially driven nutrigenomic testing and diets, and whether companies that market these diets require additional standards to regulate them.

Lead researcher Saukko said, 'For the first time we are going to investigate what the public is being told by commercial companies and the scientists themselves. We are concerned, not just about what is being said in marketing, but what is said to people after they have been through the tests. In the USA there are claims you can make your children more intelligent by tailoring their diet according to their genetic makeup. There is also the 'DNA diet,' which claims you can lose weight, tone up and even live longer by following advice based on analysis of your DNA.'

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