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Organic Food Fever Catches Up In Delhi

Delivering organic food at the doorsteps is becoming a sunrise industry in the national capital as more and more people are opting for healthier lifestyles - where food plays a defining part. //

"Money is no more a factor when it comes to leading a healthier life. Awareness towards organic food is growing. It's certainly a positive sign," said Vandana Shiva, director of Navdanya, a leading organic food products company.

"People in Delhi are ready to pay more for quality and healthy food," Shiva, who is also a noted environmental activist, told IANS.

She added that even otherwise, the price difference between organic and normal food products is not all that much.

"Everyone is so busy nowadays, they do not have the time to go on searching for good and healthy food. We are just trying to make things simpler for them. It is more convenient for them."

Produce grown without the use of pesticides or artificial fertilizers is used to make organic products and experts maintain that such food reduces the chance of developing heart disease and cancer among its users.

The government-run Indian Organic Certification Agency (Indocert) certifies such food as organic, ensuring that the land is free of pesticides and chemicals. The organisation says the area under certified organic farms in India has increased from 17,230 acres in 2004 to 30,164 acres now.

"Initially when I started my shop three years ago, there were hardly any takers for organic food," said Shalinder, the owner of "Meer Organic and Agro Products" that sells its vegetables in the capital and neighbouring townships.

"So we started the home delivery concept and the response is certainly amazing," said Shalinder, who runs seven outlets in the capital alone. She said consumers were also becoming more aware about such food.

Said Anandi Balachandran, a teacher: "For seven months now, I have been using organic food regularl
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