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Nutrient-rich Dairy Beverages an Emerging Market

The global food market is estimated at around $2.5 trillion per annum, which is growing currently at a rate of four percent per annum. A radical shift in food consumption pattern has been forecast the world over.

In markets, especially in the developed world, with a growing aged population, the consumption of healthier foods is rapidly increasing. Besides, the emerging health-conscious newer generation globally is paving the way for introduction of varieties of weight-reducing, low-cholesterol, high-fibre, nutrient-rich food products. In recent times, the demand for these products has increased by leaps and bounds!

A report, published recently in the Australian Dairy Food journal, on a study conducted by ACNielsen Global Services, identified some key trends relating to consumer purchases in food and beverages: A Continued Focus on Health and Freshness; The Need for Convenience: and The Continuing Need for Value.

The report further stated that overall global growth rate in food and beverage products would vary significantly within regions and categories. In the beverage category, yoghurt-based drinks topped the list, which showed double-digit growth.

Today's lifestyles are gradually demanding healthier beverages to quench thirst, which are primarily dominated by coloured, carbonated drinks. Besides, consumers also prefer beverages that are fun, portable and convenient and of course taste good. Milk and milk-based drinks are certainly the answer!

It caters to all kinds of needs over and above its nutritional benefits. Some of the dairy beverage products can be enriched with active ingredients such as omega-3 fatty acids, cholesterol-lowering ingredients and probiotics besides micronutrients. Such products are being targeted at the niche market globally.

There is a rapidly growing functional food market with products such as probiotic yoghurt drinks, cholesterol-lowering drinks, drinks
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