Navigation Links
New drug helps allergies

The new drug Clarinex is coming on the market with an advertising blitz--but no proof it works better than older allergy drugs. "Billions of seasonal allergies, one tiny blue pill," proclaim ads from //manufacturer Schering-Plough Corp.

Schering-Plough makes Claritin, the nation's best-selling prescription allergy drug. In November, the Food and Drug Administration is expected to switch Claritin to over-the-counter drug. A month's supply, which now costs about $85, could drop to about $15. Moreover, Schering-Plough's Claritin patent is expected to expire in April, enabling competitors to sell generic versions for even less than $15.

Clarinex is a slightly altered form of Claritin. Within one hour of taking Claritin, the body turns its active ingredient, loratadine, into the active ingredient of Clarinex, desloratadine. Claritin works for between 18 hours and 24 hours. Indeed, Claritin's recommended dose is one pill a day.

With Claritin's $2.8 billion in sales expected to plummet, Schering-Plough is trying to switch patients to Clarinex. In addition to running television, print and Internet ads, the company is selling Clarinex at 20% less than Claritin's price. In order to get Clarinex approved by the FDA, Schering-Plough needed only to prove the drug works better than a placebo, or sugar pill.

Page: 1

Related medicine news :

1. Sperm washing helps couples – Breakthrough in focu
2. Patient’s perception of health status helps in better recover
3. New vaccine helps allergy and asthma patients
4. New vaccine helps allergy and asthma patients
5. Now umbilical cord helps in stroke treatment.
6. Spirituality helps lessen arthritic pain
7. New drug helps boost cancer treatment
8. Supplement helps cardiac surgery
9. Antidepressant helps obesity
10. Dopamine helps stroke survivors
11. Radiotherapy helps in colon cancer
Post Your Comments:

(Date:6/25/2016)... Beach, CA (PRWEB) , ... June 25, 2016 , ... ... UCLA with Magna Cum Laude and his M.D from the David Geffen School of ... Diego and returned to Los Angeles to complete his fellowship in hematology/oncology at the ...
(Date:6/24/2016)... Angeles, CA (PRWEB) , ... June 24, 2016 , ... ... surgery procedures that most people are unfamiliar with. The article goes on to state ... procedures, but also many of these less common operations such as calf and cheek ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Sessions in Dallas that it will receive two significant new grants to support ... as PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists ...
(Date:6/24/2016)... ... , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business ... to $12 an hour by 2020 and then adjusting it yearly to increase at the ... minimum wage, assure the wage floor does not erode again, and make future increases more ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Investment Group (TGIG), has initiated cultivation and processing operations at its production facility, ... Pahrump, Nevada. , Puradigm is the manufacturer of a complete system of proactive ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 Bracket , a ... its next generation clinical outcomes platform, Bracket eCOA (SM) ... on June 26 – 30, 2016 in Philadelphia ... electronic Clinical Outcome Assessment product of its kind to fully ... Bracket eCOA 6.0 is a flexible platform for ...
(Date:6/23/2016)... Ill. and INDIANAPOLIS , ... students receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship is ... 2016 scholarship winners, announced today online at ... let type 1 diabetes stand in the way of ... has supported the Foundation,s scholarship program since 2012, and ...
(Date:6/23/2016)... , June 23, 2016 ... Oticon , industry leaders in advanced ... launch of Oticon Opn ™, the world,s first ... of possibilities for IoT devices.      (Photo: ... Oticon introduces a number of ,world firsts,: ...
Breaking Medicine Technology: