Navigation Links
New Studies: Commercials Aren't Making Kids Fat

WASHINGTON, The Center for Consumer Freedom (CCF) welcomed a new study to be published today in the Archives of Pediatric & Adolescent Medicine, which will contribute to the steadily mounting evidence that undermines the supposed link between television food advertising and childhood obesity. A report issued last Friday by the Federal Trade Commission (FTC) found similar results.

The Archives study found that "children do not currently see more food ads on TV than they did during the past 35 years." Looking at a 27 year span, the FTC found that "children are not exposed to more food ads on television than they were in the past."

This contradicts childhood obesity scaremongers who have claimed time and again that increased television marketing to children has caused them to eat more unhealthy food. From Superman to Shrek, food marketing has existed for decades. CCF points out that the new reports indicate that the number of advertisements seen by kids has actually dropped in the past few decades.

Despite being accused of luring children to eat fatty foods, advertisements for fast food restaurants make up only 3.3% of commercial breaks, the Archives study found. Furthermore, the study notes that "the dramatic increase in childhood obesity rates in the past several decades does not appear to be mirrored by similar changes in food advertising exposure."

This echoes FTC's conclusion that the average child aged 2 to 11 viewed about 10 percent fewer television advertisements in 2004 than in 1977. FTC researchers stated that their data "do not support the view that children are exposed to more television food advertising today."

"It took scientists and government officials to tell us that a two minute commercial break doesn't brainwash kids to get fat," said J. Justin Wilson, senior research analyst at the Center for Consumer Freedom. "Food commercials have been around since Dick Tracy sold kids on Ovalt ine. It's only recently that we've seen such a dramatic increase in childhood obesity. Activists don't realize that ads don't actually make kids cuckoo for Cocoa Puffs."

Wilson continued: "These studies suggest that the hype about TV commercials is diverting attention from the real cause of childhood obesity: physical inactivity."


Related medicine news :

1. The Psyche Behind Drug Commercials
2. Kids Watch too Many TV Junk Food Commercials: Study
3. Many Suicidal Adults Arent Getting Mental Health Treatment
4. Humans Arent the Only Ones With Obesity Problems
5. Hyderabad To Have Asia’s First Catheter Making Uni
6. Making Fortification Mandatory In Order To Reduce Birth Defects
7. Making operation and recovery time shorter
8. Making MRIs Safe for Patients With Implantable Heart Devices
9. Novel Study Unravels a New Dimension to Decision Making
10. Distinct Brain Sections Are Activated While Making Risky Decisions
11. Sexy Images and Lingerie Challenge A Man’s Decision Making Skill
Post Your Comments:

(Date:11/25/2015)... (PRWEB) , ... November 25, 2015 , ... ... gatherings where preparing the perfect dish and pleasing the palates of attendees is ... or bringing a dish to a seasonal get-together, give these recipes a try ...
(Date:11/25/2015)... ... 25, 2015 , ... Dr. John Pierce, Medical Director at the Ageless Forever ... with the Capillus272™ Pro laser therapy cap. FDA cleared for safety and efficacy, the ... the need for surgery, prescription pills, or topical foams. , “Capillus272™ Pro is ...
(Date:11/25/2015)... ... November 25, 2015 , ... According to an article ... more and more widely heralded as a breakthrough for performing hernia repairs. The article ... traditional laparoscopic surgery is that it can greatly reduce the pain that a patient ...
(Date:11/25/2015)... ... November 25, 2015 , ... ... and athletic programs, launches new Wimbledon Athletics Facebook page to educate ... athletes for unsuspected cardiac abnormalities. About 2,000 people under the age of 25 ...
(Date:11/25/2015)... ... November 25, 2015 , ... SCOTTSDALE, AZ) ... plastic surgeon specializing in both surgical and non-surgical treatments, announced the expansion of ... Hobgood Facial Plastic Surgery. , Highly trained and nationally recognized for his ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... November 26, 2015 ... addition of the  "2016 Future Horizons ... Cell Surface Marker Testing Market: Supplier ... to their offering.  --> ... of the  "2016 Future Horizons and ...
(Date:11/25/2015)... Calif. , Nov. 25, 2015  Amgen (NASDAQ: ... Biologics License Application (BLA) with the United ... for ABP 501, a biosimilar candidate to Humira ® ... adalimumab biosimilar application submitted to the FDA and represents ... Sean E. Harper , M.D., executive vice ...
(Date:11/25/2015)... 2015 AAIPharma Services Corp./Cambridge Major Laboratories, ... least $15.8  Million to expand its laboratories and ... . The expansion will provide additional office space ... demands of the pharmaceutical and biotechnology markets. ... provide up to 40,000 square feet of expanded ...
Breaking Medicine Technology: