Navigation Links
New Studies: Commercials Aren't Making Kids Fat

WASHINGTON, The Center for Consumer Freedom (CCF) welcomed a new study to be published today in the Archives of Pediatric & Adolescent Medicine, which will contribute to the steadily mounting evidence that undermines the supposed link between television food advertising and childhood obesity. A report issued last Friday by the Federal Trade Commission (FTC) found similar results.

The Archives study found that "children do not currently see more food ads on TV than they did during the past 35 years." Looking at a 27 year span, the FTC found that "children are not exposed to more food ads on television than they were in the past."

This contradicts childhood obesity scaremongers who have claimed time and again that increased television marketing to children has caused them to eat more unhealthy food. From Superman to Shrek, food marketing has existed for decades. CCF points out that the new reports indicate that the number of advertisements seen by kids has actually dropped in the past few decades.

Despite being accused of luring children to eat fatty foods, advertisements for fast food restaurants make up only 3.3% of commercial breaks, the Archives study found. Furthermore, the study notes that "the dramatic increase in childhood obesity rates in the past several decades does not appear to be mirrored by similar changes in food advertising exposure."

This echoes FTC's conclusion that the average child aged 2 to 11 viewed about 10 percent fewer television advertisements in 2004 than in 1977. FTC researchers stated that their data "do not support the view that children are exposed to more television food advertising today."

"It took scientists and government officials to tell us that a two minute commercial break doesn't brainwash kids to get fat," said J. Justin Wilson, senior research analyst at the Center for Consumer Freedom. "Food commercials have been around since Dick Tracy sold kids on Ovalt ine. It's only recently that we've seen such a dramatic increase in childhood obesity. Activists don't realize that ads don't actually make kids cuckoo for Cocoa Puffs."

Wilson continued: "These studies suggest that the hype about TV commercials is diverting attention from the real cause of childhood obesity: physical inactivity."


'"/>




Related medicine news :

1. The Psyche Behind Drug Commercials
2. Kids Watch too Many TV Junk Food Commercials: Study
3. Many Suicidal Adults Arent Getting Mental Health Treatment
4. Humans Arent the Only Ones With Obesity Problems
5. Hyderabad To Have Asia’s First Catheter Making Uni
6. Making Fortification Mandatory In Order To Reduce Birth Defects
7. Making operation and recovery time shorter
8. Making MRIs Safe for Patients With Implantable Heart Devices
9. Novel Study Unravels a New Dimension to Decision Making
10. Distinct Brain Sections Are Activated While Making Risky Decisions
11. Sexy Images and Lingerie Challenge A Man’s Decision Making Skill
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/10/2016)... ... February 10, 2016 , ... ... the World Molecular Imaging Congress (WMIC), will be held in New York City, ... is “Imaging Biology…Improving Therapy.” The congress will highlight and emphasize how imaging reveals ...
(Date:2/10/2016)... ... February 10, 2016 , ... ... known locally for a series of therapeutic sessions to help Los Angeles-area actors ... and in their lives. The series, known as “Mindfulness for Actors and Artists,” ...
(Date:2/10/2016)... NY (PRWEB) , ... February 10, 2016 , ... Early ... to celebrate and raise awareness of Nestlé KITKAT as the first global confectionery brand ... lives of cocoa farmers and the quality of their product, through activities that focus ...
(Date:2/10/2016)... ... ... LaserShip, a regional parcel carrier that services the eastern U.S., donated and ... in order to aid in the Flint water crisis. In 2014, LaserShip acquired Prestige ... Clio, only 15 miles away from Flint. , “We have deep roots in the ...
(Date:2/10/2016)... PLAINSBORO, N.J. (PRWEB) , ... ... ... J. Hennessy Associates, Inc. , a full-service health care communications company offering ... integrated digital news resource for practitioners and specialists working in infectious diseases. ...
Breaking Medicine News(10 mins):
(Date:2/10/2016)... 9, 2016 On Tuesday, February ... met with its Arthritis Advisory Committee to ... Johnson & Johnson,s Remicade and most likely ... the U.S. The Biologics Prescribers Collaborative (BPC) ... Alliance for Patient Access, American Association of ...
(Date:2/10/2016)... February 10, 2016 The campaign aims ... 5 years reach the milestone of their 5 th ... ensure 2,50,532 children between the ages of 2 - 5 ... --> The campaign aims to ... reach the milestone of their 5 th birthday   ...
(Date:2/9/2016)... FARMINGDALE, N.Y., Feb. 9, 2016  Misonix, Inc. ... company that designs, manufactures and markets innovative therapeutic ... wound debridement, cosmetic surgery, laparoscopic surgery and other ... second quarter and the first half of fiscal ... --> --> Highlights ...
Breaking Medicine Technology: