Navigation Links
New Studies: Commercials Aren't Making Kids Fat

WASHINGTON, The Center for Consumer Freedom (CCF) welcomed a new study to be published today in the Archives of Pediatric & Adolescent Medicine, which will contribute to the steadily mounting evidence that undermines the supposed link between television food advertising and childhood obesity. A report issued last Friday by the Federal Trade Commission (FTC) found similar results.

The Archives study found that "children do not currently see more food ads on TV than they did during the past 35 years." Looking at a 27 year span, the FTC found that "children are not exposed to more food ads on television than they were in the past."

This contradicts childhood obesity scaremongers who have claimed time and again that increased television marketing to children has caused them to eat more unhealthy food. From Superman to Shrek, food marketing has existed for decades. CCF points out that the new reports indicate that the number of advertisements seen by kids has actually dropped in the past few decades.

Despite being accused of luring children to eat fatty foods, advertisements for fast food restaurants make up only 3.3% of commercial breaks, the Archives study found. Furthermore, the study notes that "the dramatic increase in childhood obesity rates in the past several decades does not appear to be mirrored by similar changes in food advertising exposure."

This echoes FTC's conclusion that the average child aged 2 to 11 viewed about 10 percent fewer television advertisements in 2004 than in 1977. FTC researchers stated that their data "do not support the view that children are exposed to more television food advertising today."

"It took scientists and government officials to tell us that a two minute commercial break doesn't brainwash kids to get fat," said J. Justin Wilson, senior research analyst at the Center for Consumer Freedom. "Food commercials have been around since Dick Tracy sold kids on Ovalt ine. It's only recently that we've seen such a dramatic increase in childhood obesity. Activists don't realize that ads don't actually make kids cuckoo for Cocoa Puffs."

Wilson continued: "These studies suggest that the hype about TV commercials is diverting attention from the real cause of childhood obesity: physical inactivity."


Related medicine news :

1. The Psyche Behind Drug Commercials
2. Kids Watch too Many TV Junk Food Commercials: Study
3. Many Suicidal Adults Arent Getting Mental Health Treatment
4. Humans Arent the Only Ones With Obesity Problems
5. Hyderabad To Have Asia’s First Catheter Making Uni
6. Making Fortification Mandatory In Order To Reduce Birth Defects
7. Making operation and recovery time shorter
8. Making MRIs Safe for Patients With Implantable Heart Devices
9. Novel Study Unravels a New Dimension to Decision Making
10. Distinct Brain Sections Are Activated While Making Risky Decisions
11. Sexy Images and Lingerie Challenge A Man’s Decision Making Skill
Post Your Comments:

(Date:6/25/2016)... ... , ... "With 30 hand-drawn hand gesture animations, FCPX users can easily customize ... Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 hand-drawn pictures into ... Simply select a ProHand generator and drag it above media or text in the ...
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits of ... of the latter, setting the bar too high can result in disappointment, perhaps even ... progress toward their goal. , Research from reveals that behind ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Pulmonary ... Dallas that it will receive two significant new grants to support its work ... marked its 25th anniversary by recognizing patients, medical professionals and scientists for their ...
(Date:6/24/2016)... ... June 24, 2016 , ... People across the U.S. are sharpening their ... Award, an essay contest in which patients and their families pay tribute to a ... the 2016 National Society of Genetic Counselors (NSGC) Annual Education Conference (AEC) this September. ...
(Date:6/24/2016)... ... ... National recruitment firm Slone Partners is pleased to announce the ... as Vice President of North American Capital Sales at HTG Molecular . ... team in the commercialization of the HTG EdgeSeq system and associated reagents in North ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016 Bracket , a leading ... next generation clinical outcomes platform, Bracket eCOA (SM) 6.0, ... June 26 – 30, 2016 in Philadelphia ... Clinical Outcome Assessment product of its kind to fully integrate ... Bracket eCOA 6.0 is a flexible platform for electronic ...
(Date:6/23/2016)... and INDIANAPOLIS , June 23, 2016 ... Lilly Diabetes Tomorrow,s Leaders Scholarship is any indication, the ... announced today online at by the ... diabetes stand in the way of academic and community ... Foundation,s scholarship program since 2012, and continues to advocate ...
(Date:6/23/2016)... -- Revolutionary technology includes multi-speaker listening to ... leaders in advanced audiology and hearing aid technology, has ... the world,s first internet connected hearing aid that opens ...      (Photo: ) , ... firsts,: , TwinLink™ - the first dual ...
Breaking Medicine Technology: