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New Rule Results In The Complete Makeover In The Field Of Drug Advertising

advertising and television commercials will change after the new rule and will result in clear crisp note about the drug risks.

But the lawyers feel that the new rule would protect the drug makers, as it will make it impossible to file liability claims against the drug maker.

Chris Mather, a spokeswoman for the Association of Trial Lawyers of America, said that the rule has proved the power of drug makers over the political process.

Dr. Woodcock said that the three important reasons for the Drug labels to become very confusing these days are due to the liability and marketing concerns faced by the drug maker. In this confusion he has forgotten to cater the needs of the physician. Secondly a lot of information is known about the drug and all of it has to be included in the label, which again becomes very difficult. And thirdly the numbers of drugs are on the rise. The rule is applicable to all the new drugs; all the drugs approved in the past five years and to any drug for which a major label revision is requested.


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