Navigation Links
New Rule Results In The Complete Makeover In The Field Of Drug Advertising

In US a new rule came into action when the deaths due to medical errors are on the rise. Medical errors occur due to loads of confusing information given on the drug labels. Food and Drug Administration (FDA) come up with a solution of the highlight section //thereby making it easy for the doctors. Doctors face a huge amount of information before they could assess a drug as completely safe for the patient.

The new rule would bring about a change in the drug advertisements offered by the companies but would protect the drug makers.

Statistics shows that the number of people injured were 300,000 and those who lost their lives were nearly 100,000. Studies show that all this is a result of medical error.

The reason behind medical errors is due to the lack of knowledge of the physicians about the drug labels. In response to this Dr. Charles Gerson, a Gastroenterologist in Manhattan said that the information given on the label is not easy to locate.

The FDA announced that the drug labels should contain a highlight section, which gives the gist of the information regarding drug safety. It will list safety warnings and then summarize any recent changes for that particular drug. Also information about the dose, the information that the doctor should tell the patients and usage of the drugs are to be mentioned in the label.

Dr. Andrew C. von Eschenbach, the drug agency's acting commissioner, said that this rule is an important step in reducing the percentage of medical errors in the future. But the rule does not address the information sheets hat do not include drug warnings.

Dr. Sidney M. Wolfe, director of the health research group at Public Citizen, said that similar rules should be incorporated in the patient information. This would enable better knowledge of the drugs among the patients.

Statistics sow that around $4 billion to $4.8 billion are spent on medical errors, which could be avoided. Drug advertising and television commercials will change after the new rule and will result in clear crisp note about the drug risks.

But the lawyers feel that the new rule would protect the drug makers, as it will make it impossible to file liability claims against the drug maker.

Chris Mather, a spokeswoman for the Association of Trial Lawyers of America, said that the rule has proved the power of drug makers over the political process.

Dr. Woodcock said that the three important reasons for the Drug labels to become very confusing these days are due to the liability and marketing concerns faced by the drug maker. In this confusion he has forgotten to cater the needs of the physician. Secondly a lot of information is known about the drug and all of it has to be included in the label, which again becomes very difficult. And thirdly the numbers of drugs are on the rise. The rule is applicable to all the new drugs; all the drugs approved in the past five years and to any drug for which a major label revision is requested.


'"/>




Related medicine news :

1. Hormone Deficiency Results In Miscarriage
2. Breast Implants May Interfere With The Interpretation Of Mammogram Results
3. DNA Testing For More Accurate Results
4. Operating on a Beating Heart Yields Better Results For Blocked Heart Arteries
5. Intense Fight Against Polio In India Gets Results
6. Deadly Diarrhoea Vaccine – Trail Results Promising
7. Novartis MS Drug Shows Promising Results
8. Results Of Human Trials Of Hungarian Bird-Flu Vaccine Expected Today
9. Dealing With Stress Results In Better Academic Performance
10. Excess Intake of Alcohol Results in Permanent DNA Damage.
11. Study Reveals Better Results in Patients Suffering From Depression.
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... ... October 13, 2017 , ... While it’s often important to ... Fortunately, an inventor from Austin, Texas, has identified a solution. , She developed a ... or restricted lighting. As such, it eliminates the need to turn on a light ...
(Date:10/13/2017)... Pekin, IL (PRWEB) , ... October 13, 2017 ... ... Foundation, which established the certification process to promote standards of excellence for the ... iaedp™ Symposium, scheduled for March 22 – 25, 2018 in Orlando, Florida at ...
(Date:10/13/2017)... , ... October 13, 2017 ... ... of Pharmacy (SOP) alumni Hannah Randall, PharmD ‘17, and Jennifer Huggins, PharmD ... on guideline updates for the primary prevention of cardiovascular diseases during the ...
(Date:10/13/2017)... ... 13, 2017 , ... Apple Rehab Shelton Lakes , which specializes in ... the facility as part of a disaster drill on October 3rd. , Apple Rehab ... City Emergency Manager, as well as the Connecticut Long Term Care Mutual Aid ...
(Date:10/13/2017)... ... October 13, 2017 , ... The Visiting Nurse Association (VNA) of ... collection of specialty vendors and unique items from across the nation, this holiday-themed event ... wellness services offered by the VNA. The boutique will be open Saturday, November ...
Breaking Medicine News(10 mins):
(Date:10/7/2017)... IRVING, Texas , Oct. 6, 2017   ... industry with more than $100 billion in purchasing power, ... industry news and information. The Newsroom is ... chain and industry trends, infographics, expert bios, news releases, ... Besides having access to a wealth of resources at ...
(Date:10/4/2017)... , Oct. 4, 2017  According to the Centers for Disease ... end of October . PhysicianOne Urgent Care is helping communities across ... Westchester, NY , by offering no-cost* flu shots through the end ... mandated by certain health insurance regulations. ... The best time to get a flu shot is by the end ...
(Date:10/2/2017)...  Eli Lilly and Company (NYSE: LLY ... quarter of 2017 on Tuesday, October 24, 2017. Lilly ... with the investment community and media to further detail ... will begin at 9 a.m. Eastern time. Investors, media ... of the conference call through a link that will ...
Breaking Medicine Technology: