Navigation Links
New Oz Road Safety Campaign Hits Speeding Youngsters Below the Belt

Australian road safety campaigners have decided to approach the problem of young speedsters in a rather unique fashion, as a new TV campaign has tried to tackle the problem by hitting them right below the belt by showing young women wiggling their little fingers at fast riders.

The New South Wales Roads and Traffic Authority decided to go for the derogatory gesture which traditionally means a small penis, because they thought it would be more effective than showing gory mishaps.

Apparently, there seems to be apathy towards conventional toad safety campaigns that carry images of blood curdling accidents due to increased watching of violent films and excessive video gaming among youngsters.

"To me the gesture says 'speeding - no one thinks big of you. It will cause people who are speeding to think twice about the image they are creating," Timesonline quoted the authority's spokesman, John Whelan, as saying.

" Television advertisements that warned against speeding by showing graphic images of car crashes and injuries were no longer effective for young people who frequently viewed worse images on computer games or in horror films," he added.

Whelan added that the ad isn't 'light-hearted', but has an element of 'darkish humour' in it, and that combing a widely used gesture and a message can be effective.

"I wouldn't say it's more light hearted - there's element of I suppose darkish humour to what we're doing in this advertisement," he said.

"This gesture to which we're referring is part of everyday language and part of our culture. So to align that message to our anti-speeding message, I think is going to have an impact," he added.

The campaign that will be seen on television, cinema commercials and bus stop placards will also have a 15 second viral internet ad that will offer speedsters an "xtra xtra small" condom'.

The 850 million pounds ca mpaign has been triggered by numerous road accidents involving young and inexperienced male riders, who drive on their restricted, provisional driving licences, in Sydney,

Harold Scruby, the head of the road safety lobby group, the Pedestrian Council of Australia, said that the unique way to target youngsters is laudable and witty.


'"/>




Related medicine news :

1. New standards for Human Research Safety
2. Safety of soy under suspicion
3. The Safety Of Prenatal Ultrasounds Questioned
4. Report on the Safety and Effectiveness of Melatonin supplements
5. Monitoring Drug Safety
6. Safety Of Indian Sex Workers At Risk Due To Poor Condom Usage
7. Safety Of Heart Drug Questioned
8. Race Was Used To Determine Safety Of Blood
9. Patient Safety Forces Closure Of Hospital
10. Farm Boy Airlifted by PSNI helicopter To Safety
11. Strict Safety Measures On Import of Poultry From China
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/24/2016)... ... ... crisis. Her son James, eight, was out of control. Prone to extreme mood shifts and ... him, he couldn’t control his emotions,” remembers Marcy. “If there was a knife on ... say he was going to kill them. If we were driving on the freeway, ...
(Date:6/24/2016)... ... ... Global law firm Greenberg Traurig, P.A. announced that 20 Florida attorneys are recognized ... this recognition are considered among the top 2 percent of lawyers practicing within the ... this year’s Legal Elite Hall of Fame: Miami Shareholders Mark D. Bloom, Burt ...
(Date:6/24/2016)... ... ... Comfort Keepers® of San Diego, CA is excited to announce they are ... drive cancer patients to and from their cancer treatments. Comfort Keepers provides quality ... and ongoing independence. Getting to and from medical treatments is one of the ...
(Date:6/24/2016)... ... June 24, 2016 , ... People across the U.S. are sharpening their pencils ... an essay contest in which patients and their families pay tribute to a genetic ... 2016 National Society of Genetic Counselors (NSGC) Annual Education Conference (AEC) this September. ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Haute Beauty Network, affiliated ... Weintraub as a prominent plastic surgeon and the network’s newest partner. , ... most handsome men, look naturally attractive. Plastic surgery should be invisible.” He stands ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... VIEW, Calif. , June 23, 2016 ... a.m. CST on Thursday, July 7, 2016 , , , ... kayla.belcher@frost.com ) , , , , EXPERT PANELISTS:  , ... Nitin Naik; Senior Industry Analyst, Christi Bird; Senior Industry Analyst, Divyaa ... The global pharmaceutical industry is witnessing an ...
(Date:6/23/2016)... June 23, 2016  Guerbet announced today that it ... Supplier Horizon Award . One of 12 ... recognized for its support of Premier members through exceptional ... excellence, and commitment to lower costs. ... recognition of our outstanding customer service from Premier," says ...
(Date:6/23/2016)... YORK , June 23, 2016 ... waters, but it continues to present great opportunities to ... companies for today: Intrexon Corp. (NYSE: XON ... Arena Pharmaceuticals Inc. (NASDAQ: ARNA ), and ... more about these stocks and receive your complimentary trade ...
Breaking Medicine Technology: