Navigation Links
New Oz Road Safety Campaign Hits Speeding Youngsters Below the Belt

Australian road safety campaigners have decided to approach the problem of young speedsters in a rather unique fashion, as a new TV campaign has tried to tackle the problem by hitting them right below the belt by showing young women wiggling their little fingers at fast riders.

The New South Wales Roads and Traffic Authority decided to go for the derogatory gesture which traditionally means a small penis, because they thought it would be more effective than showing gory mishaps.

Apparently, there seems to be apathy towards conventional toad safety campaigns that carry images of blood curdling accidents due to increased watching of violent films and excessive video gaming among youngsters.

"To me the gesture says 'speeding - no one thinks big of you. It will cause people who are speeding to think twice about the image they are creating," Timesonline quoted the authority's spokesman, John Whelan, as saying.

" Television advertisements that warned against speeding by showing graphic images of car crashes and injuries were no longer effective for young people who frequently viewed worse images on computer games or in horror films," he added.

Whelan added that the ad isn't 'light-hearted', but has an element of 'darkish humour' in it, and that combing a widely used gesture and a message can be effective.

"I wouldn't say it's more light hearted - there's element of I suppose darkish humour to what we're doing in this advertisement," he said.

"This gesture to which we're referring is part of everyday language and part of our culture. So to align that message to our anti-speeding message, I think is going to have an impact," he added.

The campaign that will be seen on television, cinema commercials and bus stop placards will also have a 15 second viral internet ad that will offer speedsters an "xtra xtra small" condom'.

The 850 million pounds ca mpaign has been triggered by numerous road accidents involving young and inexperienced male riders, who drive on their restricted, provisional driving licences, in Sydney,

Harold Scruby, the head of the road safety lobby group, the Pedestrian Council of Australia, said that the unique way to target youngsters is laudable and witty.


'"/>




Related medicine news :

1. New standards for Human Research Safety
2. Safety of soy under suspicion
3. The Safety Of Prenatal Ultrasounds Questioned
4. Report on the Safety and Effectiveness of Melatonin supplements
5. Monitoring Drug Safety
6. Safety Of Indian Sex Workers At Risk Due To Poor Condom Usage
7. Safety Of Heart Drug Questioned
8. Race Was Used To Determine Safety Of Blood
9. Patient Safety Forces Closure Of Hospital
10. Farm Boy Airlifted by PSNI helicopter To Safety
11. Strict Safety Measures On Import of Poultry From China
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:1/19/2017)... ... 18, 2017 , ... The CHP suggests that California drivers can avoid hydroplaning ... down and increasing the space between themselves and other vehicles, according to a January ... Raymond R. Hassanlou notes that, rain or shine, drivers should always incorporate safe driving ...
(Date:1/19/2017)... ... January 19, 2017 , ... The 21st Century Cures ... **An FDAnews Webinar**, Jan. 26, 2016 — 1:30 p.m. – 3:00 p.m. ET, ... Century Cures Act in order to thrive this year? , The passage of the ...
(Date:1/19/2017)... ... 19, 2017 , ... Infinity® Massage Chairs announced today that Dan Grover has ... marketing strategies. Grover comes with a total of 15 years experience in consumer goods ... Executive Vice President of Direct Sales at Traeger® Wood Pellet Grills. , Grover ...
(Date:1/19/2017)... ... January 19, 2017 , ... ... lines and wrinkles. Few people know that popular cosmetic fillers can ... Buckley, who is medical director of the MilfordMD Cosmetic Dermatology Surgery & Laser ...
(Date:1/18/2017)... Charlottesville, Virginia (PRWEB) , ... January 18, 2017 , ... ... New studies are released almost daily linking gut health to chronic disease, mental health ... the New Year ” as an important resolution to consider. , For one Charlottesville ...
Breaking Medicine News(10 mins):
(Date:1/18/2017)... 2017 Research and Markets has announced the addition ... User - Global Opportunity Analysis and Industry Forecast, 2014-2022" report to ... Vital signs ... to reach $5,491 million by 2022, growing at a CAGR of 5.8% ... was the leading regional market in global vital signs monitoring devices ...
(Date:1/18/2017)...  Adaptive Sound Technologies, Inc. (ASTI), the leading supplier ... Hyatt Place Nashville/Downtown to deliver the best sleep experience ... machines in over two hundred of its guest rooms. ... of having a great stay is sleeping well," said ... Nashville/Downtown. "We,re pleased to be able to offer our ...
(Date:1/18/2017)... 2017   Regenicin, Inc. (OTC Bulletin Board: ... the development and commercialization of regenerative cell therapies to ... reported the Company,s operating results for 2016 and an ... the Company described in its recent 10-K filing with ... accomplishments. The Company,s contract laboratory completed its evaluation of ...
Breaking Medicine Technology: