Navigation Links
National TV Promotion Triples Calls to Smoking Cessation Hotline

Want to help people quit smoking? Get a national TV network to publicize your toll-free number. That is the message of a new study that found calls to a national smoking-cessation hotline more than tripled in the wake of news anchor Peter Jennings death from lung cancer.

Its not enough just to build a (smoking cessation) service. You also have to advertise it, said Erik Augustson, a behavioral scientist with the National Cancer Institutes Tobacco Control Research Branch.

In November 2005 ABC News promoted the national 1-800-QUIT-NOW phone number during a series of World News Tonight stories called Quit to Live: Fighting Lung Cancer.

Augustson and colleagues examined the response. The study findings appear in the July/August issue of the American Journal of Health Promotion.

The phone number links callers to state counselors who give them recommendations about how to quit smoking. The counselors gave advice instead of simply referring callers to resources, Augustson said.

We know that these things work. We know that in general, when people call and participate, the customer satisfaction tends to be very high, he said. You really talk to a person who talks to you about whats going on (in your life), but very few people use these services.

The study found that the number of calls to the hotline jumped from 9,723 in October 2005 to 29,942 in November 2005. However, calls fell to 8,966 in December.

It is important to study smoking-cessation hotlines because they are so successful, in some cases doubling or tripling quit rates, Augustson said. On the other hand, he said, only 1 percent to 2 percent of smokers might call a hotline.

Augustson said the next step is to find more effective ways to promote smoking-cessation hotlines. Putting the phone number on cigarette packs is one idea.

The flip side of this is that if we increase the traffic to quit lines, we also need to be able to staff them so they can handle that increased traffic, he said. That represents a significant challenge. These are state-level programs, and state-level funding can wax and wane.

Lirio Covey, director of the Smoking Cessation Program at Columbia University Medical Center, said the study findings are not surprising. It would be more valuable to know what happened to callers in the long term, she said.

As for the efforts to help people quit, Covey said it is clear that persistence pays off. Smoking is so easy to do and stopping so difficult, thus cessation messages can be easy to ignore. The more they are promoted, the more resistance can be addressed.


'"/>




Related medicine news :

1. National Lung Study in the process
2. Indian Nationals with Foreign Medical Degrees can now practice in India
3. Hepatitis B Vaccine To Be Included In National Immunization Programme
4. UK Govt Says On Course For National Chlamydia Screening
5. Mexico and US border attain a new outlook due to BiNational Sustainability Laboratory
6. India extends National TB Control Program
7. President and Founder of National Obesity Forum Resigns
8. Hwang Woo Suk Suspended By Seoul National University
9. Indian National in Saudi Jail will be released soon
10. National Women and Girls HIV/AIDS Awareness Day
11. Calcutta National Medical College Strike Continues Unabated
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:3/28/2017)... (PRWEB) , ... March 28, ... ... a non-profit medical society dedicated to advancing the science and clinical practice ... from its RSSearch Patient Registry, a multi-institutional, observational registry established to standardize ...
(Date:3/28/2017)... ... ... Alert Sentry Group LLC., a leader in the Personal Emergency Response System industry, introduced ... Plus. These iSAFE products are the most affordable and most advanced medical alert systems ... direct GPS Location and two-way calling with the push of a button on a ...
(Date:3/28/2017)... ... March 28, 2017 , ... WHO: , Dr. Paul Thomas; Dr. ... , Medical doctors and PhD scientists will speak to the press on behalf of ... support of an independent vaccine safety commission. , WHERE: , Zenger Room, National ...
(Date:3/28/2017)... , ... March 28, 2017 , ... The Radiology ... FRBMA, has begun to serve as its new executive director. Mr. Still was selected ... Search Committee. , “Bob, as he is known to our members, has been ...
(Date:3/28/2017)... ... March 28, 2017 , ... Award-winning medical ... begin serving as new board chair for Orange County health care system CalOptima ... remainder of soon-to-be former chair Mark Refowitz’s term, which runs through June 30 ...
Breaking Medicine News(10 mins):
(Date:3/28/2017)... 28, 2017  Orexigen Therapeutics, Inc. (Nasdaq: ... the fourth quarter and year ended December 31, 2016. ... transformational progress for Orexigen, beginning with the re-acquisition of ... early March, the team at Orexigen demonstrated remarkable focus, ... reshaped and strengthened our Company while rewarding us full ...
(Date:3/28/2017)... 2017 The global market for ... the top three companies, namely Shimadzu Corporation, Thermo Fisher ... 49% of the overall market in 2015, observes Transparency ... is intensely competitive and has few players, most of ... factors have restricted the entry of new players in ...
(Date:3/28/2017)... TEL AVIV, Israel , March 28, 2017 /PRNewswire/ ... Israel . This new business entity, Emosis Ltd, headquartered ... to research and development of novel assays complementing the mother company ... relevant, locally support commercialization and sales development of Emosis kits. ... This strategic move starts ...
Breaking Medicine Technology: