Navigation Links
National TV Promotion Triples Calls to Smoking Cessation Hotline

Want to help people quit smoking? Get a national TV network to publicize your toll-free number. That is the message of a new study that found calls to a national smoking-cessation hotline more than tripled in the wake of news anchor Peter Jennings death from lung cancer.

Its not enough just to build a (smoking cessation) service. You also have to advertise it, said Erik Augustson, a behavioral scientist with the National Cancer Institutes Tobacco Control Research Branch.

In November 2005 ABC News promoted the national 1-800-QUIT-NOW phone number during a series of World News Tonight stories called Quit to Live: Fighting Lung Cancer.

Augustson and colleagues examined the response. The study findings appear in the July/August issue of the American Journal of Health Promotion.

The phone number links callers to state counselors who give them recommendations about how to quit smoking. The counselors gave advice instead of simply referring callers to resources, Augustson said.

We know that these things work. We know that in general, when people call and participate, the customer satisfaction tends to be very high, he said. You really talk to a person who talks to you about whats going on (in your life), but very few people use these services.

The study found that the number of calls to the hotline jumped from 9,723 in October 2005 to 29,942 in November 2005. However, calls fell to 8,966 in December.

It is important to study smoking-cessation hotlines because they are so successful, in some cases doubling or tripling quit rates, Augustson said. On the other hand, he said, only 1 percent to 2 percent of smokers might call a hotline.

Augustson said the next step is to find more effective ways to promote smoking-cessation hotlines. Putting the phone number on cigarette packs is one idea.

The flip side of this is that if we increase the traffic to quit lines, we also need to be able to staff them so they can handle that increased traffic, he said. That represents a significant challenge. These are state-level programs, and state-level funding can wax and wane.

Lirio Covey, director of the Smoking Cessation Program at Columbia University Medical Center, said the study findings are not surprising. It would be more valuable to know what happened to callers in the long term, she said.

As for the efforts to help people quit, Covey said it is clear that persistence pays off. Smoking is so easy to do and stopping so difficult, thus cessation messages can be easy to ignore. The more they are promoted, the more resistance can be addressed.


'"/>




Related medicine news :

1. National Lung Study in the process
2. Indian Nationals with Foreign Medical Degrees can now practice in India
3. Hepatitis B Vaccine To Be Included In National Immunization Programme
4. UK Govt Says On Course For National Chlamydia Screening
5. Mexico and US border attain a new outlook due to BiNational Sustainability Laboratory
6. India extends National TB Control Program
7. President and Founder of National Obesity Forum Resigns
8. Hwang Woo Suk Suspended By Seoul National University
9. Indian National in Saudi Jail will be released soon
10. National Women and Girls HIV/AIDS Awareness Day
11. Calcutta National Medical College Strike Continues Unabated
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Global Healthcare ... scenic Alexandria Park in Milford, NJ. This free event, sponsored by Global Healthcare ... activity. The fun run is geared towards children of all ages; it is ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the Mountains to the ... save lost souls in the Philippines. “The Journey: From the Mountains to the Mission ... of the Bible. She has taught all ages and currently teaches a class of ...
(Date:10/12/2017)... LA (PRWEB) , ... October 12, 2017 , ... Planet ... in the U.S., announced today its plans to open a flagship location in Covington, ... occupy the former Rooms To Go store next to Office Depot in the Holiday ...
(Date:10/12/2017)... ... October 12, 2017 , ... Asante, a nationally recognized health ... expanded their existing home health joint venture through an agreement, effective October 1, ... joint venture home health company with Asante, delivering clinically integrated care, for the ...
(Date:10/12/2017)... ... 2017 , ... Leading pediatric oncology experts at Children’s National Health System ... Congress of the International Society of Paediatric Oncology (SIOP) Oct. 12-15. Chaired by ... and Blood Disorders at Children’s National, and Stephen P. Hunger, M.D., Chief of ...
Breaking Medicine News(10 mins):
(Date:10/12/2017)... Oct. 12, 2017   Divoti USA will ... to the standard of the latest FDA requirements, which stipulates new ... Anyone in need of Medical ID jewelry such as Medical ... are engraved in terms of the new FDA requirements ... Divoti offers this dark ...
(Date:10/11/2017)... , Oct. 11, 2017  True Health, a ... amplified its effort during National Breast Cancer Awareness ... cancer risks. ... Oncology calculated that more than 10 million American ... mutations in BRCA1 or BRCA2 and have not had ...
(Date:10/7/2017)... 2017   Provista, a proven leader in ... in purchasing power, today announced a new resource area ... Newsroom is the online home for case studies, ... bios, news releases, slideshows and events. ... of resources at their fingertips, viewers can also watch ...
Breaking Medicine Technology: