Navigation Links
Misleading Advertisements for Prescription Drugs

In direct-to-consumer advertisements of prescription drugs, statements about drug benefits are often overblown and misleading. "These advertisements rarely quantify the medications' expected benefit; instead, they make an emotional appeal," Dr. Steven Woloshin from Dartmouth Medical School, Hanover, New Hampshire. //

Instead of telling the consumer how likely it is that the medicine is going to prevent some outcome, these advertisement often use vague qualitative messages, such as "Try it, it works," or "Take the drug and be there for your future," he said.

Dr. Woloshin and colleagues did a content analysis of 67 direct-to consumer prescription drug advertisements that collectively appeared 211 times in 10 consumer magazines in the US over a year's time. The ads "not only targeted symptom relief but also treatment and prevention of disease," Dr. Woloshin noted. Sixty-three percent were for drugs that relieve symptoms, 26% for drugs to treat disease and 11% for drugs to prevent disease.

He pointed out that proponents of direct-to-consumer drug ads argue that the ads help educate consumers about treatment options and increase the awareness of the consequence of disease. Dr. Woloshin's group proposes that the US Food and Drug Administration mandate a standard format for summarizing the information about a drug in advertisements.


'"/>




Page: 1

Related medicine news :

1. Misleading anti-malarial drug
2. The Effects Of Smoking Misleading
3. Lifting The Screen off Misleading Sunscreen labels
4. Misleading Health Claims On Food Labels No Longer Allowed in EU
5. Walkers Crisps Advertisements make Misleading Claims about Salt Content
6. Medical Council Of India Draws Public Attention on Misleading Ads.
7. Obesity Drug Advertisements Misleading Teens
8. Labeling of Dairy Products with Trans fat labels, Misleading to Consumers
9. Madras High Court Disapproves of Comparative Advertisements
10. Advertisements Prompt Youth To Drink
11. Advertisements in High School Newspapers Encourage Students to Sport a Tan
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:1/19/2017)... ... January 18, 2017 , ... The CHP suggests that California drivers ... storm by slowing down and increasing the space between themselves and other vehicles, according ... car accident attorney Raymond R. Hassanlou notes that, rain or shine, drivers should always ...
(Date:1/19/2017)... ... January 19, 2017 , ... Connecticut Dermatology Group (CDG) ... a highly experienced and compassionate dermatologist. Dr. Kim brings an extensive background in ... “It is with considerable pleasure to welcome back Dr. Kim to the CDG team” ...
(Date:1/19/2017)... ... 19, 2017 , ... Sales Focus Inc. (SFI), a Maryland-based sales outsourcing company, ... Over the past 20 years SFI has been recognized as the world’s leader in ... clients into the US market. The new clients include: Panacea Pro, Campseekers, Contentmart, ...
(Date:1/19/2017)... , ... January 19, 2017 , ... Infinity® Massage Chairs ... plan and implement new sales and marketing strategies. Grover comes with a total of ... 5 and a half years as Executive Vice President of Direct Sales at Traeger® ...
(Date:1/19/2017)... ... January 19, 2017 , ... ... Osteopathic College of Proctology) announced today the opening of 3 medical offices ... http://www.hemorrhoidsremovalcenterscalifornia.com ): Hemorrhoids Center of Los Angeles (Beverly Hills), Hemorrhoids Center of ...
Breaking Medicine News(10 mins):
(Date:1/19/2017)... , January 19, 2017 The global  pacemaker market ... report by Grand View Research, Inc. The heightening prevalence of cardiac conditions coupled ... growth of Pacemaker globally. In addition, technological enhancements in these devices are supporting ... ... Grand View Research Logo ...
(Date:1/19/2017)... 18, 2017  ViewRay, Inc. (Nasdaq: ... only clinical MRI-guided radiation therapy system, announced today that ... $26.1 million through a private placement of its ... the financing and was joined by certain of ... Kearny Venture Partners, and an additional new institutional ...
(Date:1/19/2017)... Jan. 18, 2017  Magnetic Insight Inc., leader ... into an agreement with inviCRO LLC to develop ... imaging system based on inviCRO,s VivoQuant™ visualization and ... as a complete MPI solution package with the ... or cell imaging in vivo. MPI ...
Breaking Medicine Technology: