Navigation Links
Misleading Advertisements for Prescription Drugs

In direct-to-consumer advertisements of prescription drugs, statements about drug benefits are often overblown and misleading. "These advertisements rarely quantify the medications' expected benefit; instead, they make an emotional appeal," Dr. Steven Woloshin from Dartmouth Medical School, Hanover, New Hampshire. //

Instead of telling the consumer how likely it is that the medicine is going to prevent some outcome, these advertisement often use vague qualitative messages, such as "Try it, it works," or "Take the drug and be there for your future," he said.

Dr. Woloshin and colleagues did a content analysis of 67 direct-to consumer prescription drug advertisements that collectively appeared 211 times in 10 consumer magazines in the US over a year's time. The ads "not only targeted symptom relief but also treatment and prevention of disease," Dr. Woloshin noted. Sixty-three percent were for drugs that relieve symptoms, 26% for drugs to treat disease and 11% for drugs to prevent disease.

He pointed out that proponents of direct-to-consumer drug ads argue that the ads help educate consumers about treatment options and increase the awareness of the consequence of disease. Dr. Woloshin's group proposes that the US Food and Drug Administration mandate a standard format for summarizing the information about a drug in advertisements.


'"/>




Page: 1

Related medicine news :

1. Misleading anti-malarial drug
2. The Effects Of Smoking Misleading
3. Lifting The Screen off Misleading Sunscreen labels
4. Misleading Health Claims On Food Labels No Longer Allowed in EU
5. Walkers Crisps Advertisements make Misleading Claims about Salt Content
6. Medical Council Of India Draws Public Attention on Misleading Ads.
7. Obesity Drug Advertisements Misleading Teens
8. Labeling of Dairy Products with Trans fat labels, Misleading to Consumers
9. Madras High Court Disapproves of Comparative Advertisements
10. Advertisements Prompt Youth To Drink
11. Advertisements in High School Newspapers Encourage Students to Sport a Tan
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:12/2/2016)... ... , ... The annual time frame to change Medicare health and prescription drug ... 7th. Currently-enrolled Medicare beneficiaries who are looking to switch from their current plan to ... make changes during this period order for their new policy to go into effect ...
(Date:12/2/2016)... ... December 02, 2016 , ... ... of two ostomy patients, standing as living proof that attitude and determination can ... diseases and issues that spike around the holidays. This campaign will offer patients ...
(Date:12/2/2016)... , ... December 02, 2016 , ... ... of "Cardiovascular Health" in USA Today, which covers the innovative treatments, therapeutic technologies, ... while maintaining fulfilling lives. “We are prolonging life 6 years in the last ...
(Date:12/2/2016)... ... December 02, 2016 , ... Universal Medical Systems, Inc. ... the first company to offer robotic imaging to veterinary medicine is sponsoring the ... 941 for the American Association of Equine Practitioners 62nd Annual Convention from December ...
(Date:12/2/2016)... Texas (PRWEB) , ... December 02, 2016 , ... Yisrayl ... that delves into how this current generation fits into Bible Prophecy. Yisrayl says this ... various facts pointing to this conclusion, showing how the details line up exactly with ...
Breaking Medicine News(10 mins):
(Date:12/2/2016)... 2, 2016  The Addiction Treatment Advisory Group ... Managed Care Pharmacy (AMCP), has released detailed findings ... the opioid addiction crisis, including through improved access ... ATAG,s newly released paper, "The Role of ... addresses many issues around gaps and barriers to ...
(Date:12/2/2016)... , Dec. 2, 2016  Maxor National Pharmacy Services, LLC ... Pharmaceutical Specialties, Inc. ("PSI").  The combination of Texas ... Georgia -based PSI bring together both company,s clinical expertise ... and payers an industry-leading specialty pharmacy. About Maxor ... , , ...
(Date:12/2/2016)... R.I. , Dec. 2, 2016 CVS ... its annual Analyst Day in New York City on Thursday, December 15, ... CVS Health leadership team will provide an in-depth review ... enhance shareholder value. The company will also discuss 2017 ... and video webcast of the event will be broadcast ...
Breaking Medicine Technology: